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Jio ppt with full explanation in detail .ppt
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- 3. Reliance JIO J E E BHARkE AStrategic Management Presentation Group 3
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- 7. Reliance Industries and Jio 13 5 6 4 2 May 1973 Birth of Reliance June 2010 Bought IBSL December 2015 Internal Operations by Jio July 2002 Death of Dhirubhai Ambani November 2013 RIL won 4G Auction September 2016 The Launch of Jio
- 8. Future Past ‘D A T A gi R i ’ Data isthe New Oil
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- 13. “If your guidinglight is what the customer really wants, then you cannot be wrong - Anonymous
- 14. Strategy Diamond Arena All over India with4G Telecommunicati on accessibility Staging Nation- wide Roll out Differentiators Low price High Accessibility Convenien ce New Technology Vehicles Acquisitio n Partnershi p Internal Developmen t Economic Logic Low cost Big Scaled Operatio n During the Inception of JIO
- 15. Who dominated mobile subscription? No.of wireless subscribers and market share (Nov’20)
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- 17. Market Entry: Disruptive MarketPenetration Strategy
- 18. Free services for3 months “Happy New Year Plan” Extended 3 months
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- 22. Acquisition Offered freeservices for 3 months Acquired 16 million subscribers within 1 month Activation Unlimited high speed 4G data Free calling + Roaming free Retention Extended free services for another 3 months AARRR STRATEgY
- 23. CHANgE I N THENUMBER
- 24. Referral Word ofmouth Positive customer review Revenue Cutting the cost by 1/10th AARRR STRATEgY
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- 27. Disregard for theLegacy Technology
- 28. Selling 4G Phones@ a Subsidized Rate
- 29. Unlimited Data +Free Sim
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- 31. Offering Retailers more Commission BeforeJIO 2.5% With JIO 6.5%
- 32. Impressive Field Work Working from: 9:00AM to 9:00 PM or 10:00 PM
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- 34. Understanding the Psychologyof the Customers
- 35. Positioning as CustomerCentric Company ⊚ Narrating Vodafone & Airtel as Evil ⊚ JIO – Not part of COAI
- 36. Building an Ecosystemaround JIO
- 37. PESTLE Analysis Political Factors •Central Govt Favoritism • Linking JIO’s growth with govt.’s “Make in India” initiative Economic Factors • Bare minimum price • Market penetration • Potential rural market • 31% market share Social Factors • Largest youth population • Focused on millennials • Diverse brand portfolio • Free internet service to Indore Police
- 38. Environmental Factors Technological Factors •First Voice over LTE • Capable to adapt fast and capital-intensive technological upgradation like dedicated JIO fiber Legal Factors • Part of controversies and allegation from its competitors • Predatory pricing • Testing period of 253 days • Opposition Over call ringing time of Jio • Contributed more than 750 cr. on CSR activities • Networks that doesn’t emit harmful EMR PESTLE Analysis
- 39. Competitiv e Rivalry Threat Of Substitut es Bargaining Power of Buyers Bargain ing Power of Suppliers Threa t of Entrants Porter’sFive Forces Model • No substitute products for mobile services in the industry • Jio itself is a vision to substitute postcards • Price sensitive customers • Switching cost is low • Switches on same numbers • Reliance brand gives more leverage • Indian Govt strict Entry Barriers • Lowest price point affected industry profitability
- 40. SWOT Analysis • Strong customerbase • T echnology • Brand Management • Fast & Wide Network • Strong Parent Company W E A K N E S S E S • Late Entry into the market • Activation issues • Pricing Controversies • Too many freebies • Poor data connection S T R E N G T H S • Strongest customer Acquisition strategy • Risk of Loss of Customer • Saturated Market • Highly competitive market • Changing G overnment Policy • Rapid Technological Upgradation T H R E A T S • Future Driven Technology like 5G, 6G • Competitive Pricing Strategies • Global market expansion
- 41. Impact on Competitors ⊚ Fallin market share ⊚ Rethink about tariffs ⊚ Airtel & Tata merger ⊚ Idea & Vodafone merger ⊚ Closure of Telenor, Aircel, etc.
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- 46. Perceptual Map Low Quality High Quality Low Price HighPrice Competito r Competito r Competito r Competito r Competito r
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- 48. Managerial Implications ⊚ Power of FREE ⊚Good Knowledge of the Market and Marketing ⊚ Product Market Fit and
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- 50. “If you don’tbuild your dream, someone else will hire you to help them build theirs” - Late. Dhirubhai Ambani
- 51. Reference(s) and Source(s) ofInformation: ⊚ https://iide.co/case-studies/reliance-jio-marketing- strategy/ ⊚ https://skillvancer.com/reliance-jio-strategy-analysis/ ⊚ https://www.finnovationz.com/blog/reliance-jio ⊚ https://www.immortal-ideas.com/post/reliance -jio- differentiation-strategy ⊚ https://marker.medium.com/how-jio-became-the- darling- of-silicon-valley-4ad5aab7949f ⊚ https://startuptalky.com/jio-success-story/
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