The document discusses the relationship between intellectual property and business plans. It states that a business plan should describe a company's products/services, markets, and financial projections. It also explains that a business plan needs to clearly describe a company's intellectual property assets, ownership, and strategy. This is important for demonstrating competitive advantages, freedom to operate, and viability to external investors and partners. The document provides guidance on how to effectively describe intellectual property and address common challenges in business plans related to IP descriptions.
The document discusses key factors to consider when preparing a bid proposal for a new project. It emphasizes analyzing project requirements, establishing realistic goals and commitments, and outlining benefits such as allowing comparison of estimates to actual results. The proposal should describe needs, target audiences, creative strategies, implementation plans, budgets, and management considerations. Overall, the document provides guidance on creating a comprehensive bid proposal that convinces others and allows critical evaluation of a new business venture.
The Balanced Scorecard (BSC) is widely used but some companies become too focused on it and miss important strategic capabilities. The BSC is good for standardizing strategy execution but does not provide strategic thinking. Some companies only focus on shareholders and customers in the BSC, ignoring other important stakeholders. Others focus too narrowly on processes and forget about activities. Becoming too fundamentalist about the BSC can lead companies to develop capabilities not aligned to their competitive advantages and key stakeholders. The BSC is just a tool - companies should use it to reflect their true strategic situation and expand it if needed, rather than worshipping its rules.
This document provides guidance on conducting a needs assessment to advise clients and minimize costs. It explains that a needs assessment involves gathering background information on the client's organization, operations, projects, and products/services. This information helps advisors understand the situation and provide efficient support. Templates, guides, meetings, and materials can help speed up the process. Key documents identified include business plans, models, documentation of negotiations and agreements, process maps, and more. Defining products with documents like specifications and glossaries establishes a foundation for efficient legal work.
Emerging Business Models for the Open Data Industry and Open Data Value Capab...Fatemeh Ahmadi
This presentation presents a comprehensive model and the relations between Innovation, Business Model, Business/Industry, Open Data and Entrepreneurship. Later slides presents Open Data Business Model (the 6-Value Model) and Open Data Capability Matrix.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
Andy Technology provides innovative designs for low-cost, low-carbon, and high-speed transportation and power solutions. Key concepts include an Andy Engine that can run on all fuel sources using 1/3 the fuel and space as conventional engines, Andy Bearings that reduce friction to double or triple speeds of vehicles, and Andy Jets that further boost speeds. When applied to trucks, ferries, and ships, these technologies yield 864-3200% returns on investment with double speeds and 1/3 the fuel use. The designs also enable mega-structures like 1000m tall towers and 1000m x 1000m hanging structures to be built without scaffolding. Overall, Andy Technology aims to solve problems across engines, transportation, and construction
The document discusses key factors to consider when preparing a bid proposal for a new project. It emphasizes analyzing project requirements, establishing realistic goals and commitments, and outlining benefits such as allowing comparison of estimates to actual results. The proposal should describe needs, target audiences, creative strategies, implementation plans, budgets, and management considerations. Overall, the document provides guidance on creating a comprehensive bid proposal that convinces others and allows critical evaluation of a new business venture.
The Balanced Scorecard (BSC) is widely used but some companies become too focused on it and miss important strategic capabilities. The BSC is good for standardizing strategy execution but does not provide strategic thinking. Some companies only focus on shareholders and customers in the BSC, ignoring other important stakeholders. Others focus too narrowly on processes and forget about activities. Becoming too fundamentalist about the BSC can lead companies to develop capabilities not aligned to their competitive advantages and key stakeholders. The BSC is just a tool - companies should use it to reflect their true strategic situation and expand it if needed, rather than worshipping its rules.
This document provides guidance on conducting a needs assessment to advise clients and minimize costs. It explains that a needs assessment involves gathering background information on the client's organization, operations, projects, and products/services. This information helps advisors understand the situation and provide efficient support. Templates, guides, meetings, and materials can help speed up the process. Key documents identified include business plans, models, documentation of negotiations and agreements, process maps, and more. Defining products with documents like specifications and glossaries establishes a foundation for efficient legal work.
Emerging Business Models for the Open Data Industry and Open Data Value Capab...Fatemeh Ahmadi
This presentation presents a comprehensive model and the relations between Innovation, Business Model, Business/Industry, Open Data and Entrepreneurship. Later slides presents Open Data Business Model (the 6-Value Model) and Open Data Capability Matrix.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
Andy Technology provides innovative designs for low-cost, low-carbon, and high-speed transportation and power solutions. Key concepts include an Andy Engine that can run on all fuel sources using 1/3 the fuel and space as conventional engines, Andy Bearings that reduce friction to double or triple speeds of vehicles, and Andy Jets that further boost speeds. When applied to trucks, ferries, and ships, these technologies yield 864-3200% returns on investment with double speeds and 1/3 the fuel use. The designs also enable mega-structures like 1000m tall towers and 1000m x 1000m hanging structures to be built without scaffolding. Overall, Andy Technology aims to solve problems across engines, transportation, and construction
This document outlines a process for product development that includes market assessment, pro forma financial analysis, concept development and demonstration, stage gate processes, enabling technologies, bootstrapping, technology roadmaps, product planning, partnering, IP management strategies, and implementation roadmaps. It emphasizes the importance of clear metrics, understanding customer needs, estimating costs and revenues, and integrating internal and external stakeholders through integrated product teams.
The document provides an overview of managing business intelligence projects successfully using PRINCE2 methodology. It discusses key success factors such as solid requirements, controlled project environment, and delegating powers to the project sponsor. It then describes the customized PRINCE2 processes used in BI projects including starting up a project, initiating a project, directing a project, controlling project stages, managing product delivery, managing stage boundaries, and closing a project. It also outlines the responsibilities of the project board, project sponsor, senior user, senior supplier, project manager, and team manager in the project organization.
This document contains links to 8 photos on Flickr taken by different photographers. The photos are not described and appear to be on various topics as they were taken by different people in different locations.
Chapter 6 - business plan power point presentation 1gerbs1010
The document discusses the purposes and importance of a business plan. A business plan describes how a business will operate, including what products it will offer, how it will produce and market them, and its financial projections. It proves the business idea is solid, new, better, less expensive, and has a target market. The business plan also describes the experience of the management team and sets objectives for sales and new products over the short, medium, and long term. Developing a business plan forces consideration of all aspects of the business and can help obtain financing, communicate the idea to others, and manage the business over time.
This business plan outlines a new business, its mission to solve problems for a target customer base, and sections on market analysis, products, workflows, marketing, organization, and financials. The executive summary explains the business's purpose and value proposition. Objectives are SMART goals for meeting the overall mission. Market analysis defines the target customers. The product is described as unique. Workflows, marketing, organization, and budgets are laid out. Statistics summarize the opportunity.
Business project 1 - business plan slidesSheng Zhe
This document outlines the roles, responsibilities, and requirements for a new restaurant partnership. It will include 5 partners who will each contribute capital. The general manager will oversee operations and marketing. Shift managers oversee individual shifts. Cashiers handle payments from customers. Waiters take and deliver orders. Delivery drivers bring food to customers. Startup costs are estimated at $115,700 which will be funded by $100,000 from partners and a $15,700 loan. Over the next 3 years, revenue and profits are forecasted to grow while losses decrease.
This business plan outlines a new gentleman's barber shop called Groomer. It will offer haircutting, shaving, nail, and massage services for men in a relaxing atmosphere. The owners have experience in hair and spa industries. Groomer will be located in a shopping mall in an affluent area with over 300,000 residents within 15 minutes. It projects $123,388 in profit in its first year with revenues of $799,124 and total costs of $361,091, breaking even after 10,000 units. The business is seeking $220,000 in bank financing along with $30,000 from owners and $80,000 in debentures.
The document provides guidance on creating a business plan for a startup business. It explains that the business plan consists of a narrative and financial worksheets. The narrative answers over 150 questions divided into sections about the business. Sections include an executive summary, company description, products/services, marketing plan, operations, management, finances, and more. Developing a thorough business plan is valuable as it requires researching and systematically planning the business, which can help avoid costly mistakes. The document provides templates and questions to guide writing each section of the business plan.
This document provides a template for a business plan, including sections on the executive summary, company description, products/services, marketing plan, operations, management, finances, and appendices. It notes that the marketing plan requires research on the target market and industry trends. The plan should demonstrate competitive advantages, pricing structures, and growth potential. Market research can be secondary using published sources, or primary by gathering original data. The goal is to have a well-researched marketing plan to support financial projections.
The document appears to be a template for a business plan presentation. It contains placeholder text and formatting but no substantial information. The document includes sections for the budget, timeline, goals, steps, and conclusions but all sections consist of repeated placeholder text instead of specific details. The presentation is intended to be customized with a company's own information.
Everything you need to know to build out a sophisticated, robust, and customer-centric digital marketing plan. This will be particularly effective for larger businesses with existing digital assets, but the lessons here can be applied broadly.
For more, please visit us at www.pupsprog.com.
Sure, APIs are a technology. But APIs are part of a value chain, and every value chain is becoming infused with APIs that drive business results. What does it take to create a business strategy that makes the most of APIs? There are clear patterns for success that will enable you to get ahead of change—rather than react to competitors and disruptors.
We cover:
- why APIs are becoming an indispensable part of the value chain
- how APIs open new opportunities for business growth
- three things you should do in the next 100 days
Sample 1 business plan startup_company_hybridarchViva Vish
Hybrid Arch will be a digital architectural design firm specializing in hybrid architectural design using digital fabrication techniques. The firm aims to provide innovative design and construction services to both domestic and international clients. The business plan outlines the firm's mission, team, services, marketing process, targets, and financial summary, with the goal of becoming a leader in hybrid architectural design.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
The document discusses the importance of a business plan for entrepreneurs. It notes that a business plan outlines the execution plan for an organization, including details on administration, human resources, marketing, production, and financial plans. It allows entrepreneurs to determine if a project is viable or needs modification. The document then provides an example business plan for a burger kiosk to demonstrate key elements that should be included in a plan, such as organization structure, marketing strategy, production process, and financial projections.
SAP Business Planning and Consolidation 10.1, version for SAP NetWeaver, provides a unified planning suite to address a wide range of business issues. Now fully supported by the SAP BW on HANA platform, BPC 10.1 provides deeper integration with SAP NetWeaver and can leverage the platform's Integrated Planning (IP) and Planning Applications Kit (PAK) framework. The introduction of SAP Cloud for Planning builds upon this by offering the ability to roll out a public cloud planning application to strategic business units that can plug into the central BPC Plan.
First 100 days as Sales Director 'sample'ianlockwood
Ian Lockwood outlined his approach for his first 100 days as the new Sales Director of XXXXXXX. He planned to meet with the sales team, clients, and other departments to discuss expectations, strategies, and goals. He intended to establish metrics and key performance indicators to monitor performance and motivate the sales team. Lockwood emphasized that change is good but should be implemented carefully. His agenda for the first 100 days focused on relationship building, strategic planning, and laying the foundation to continue the company's growth over the next year.
This document discusses strategic management and business policy concepts. It defines strategy as a common direction set by a company to achieve a desired future position through careful planning. There are three levels of strategy: corporate, business, and operational. The stages of strategy formulation are defined as: defining mission/goals, specifying objectives, developing strategies, and setting policy guidelines. The main strategy formulation process involves identifying useful information, utilizing information according to business strategies, and transferring information between partners. Types of strategic alliances discussed include joint ventures, mergers and acquisitions, collaborations/co-branding, technological partnering, contractual agreements, and outsourcing. Examples are provided for each type.
The document discusses the development of an IP Finance Toolkit by the Intellectual Property Office. The toolkit aims to help businesses articulate their intellectual property assets to financial services professionals in order to secure financing. It provides guidance on IP management strategies, valuing IP, and different financing options available for IP-rich businesses. The toolkit includes checklists to help businesses inventory their IP assets and assess the valuation of their intellectual property rights.
The document discusses the importance of business plans for new ventures. It provides guidance on developing an effective plan, including gathering necessary information on the market, operations, marketing, organization, risks, and financial projections. An effective plan evaluates the feasibility of the venture, guides planning activities, and is an important tool for obtaining financing. It should be updated over time to reflect changes in the business environment. Lack of proper planning, unreasonable goals, and failure to commit can cause some business plans and ventures to fail.
This document outlines a process for product development that includes market assessment, pro forma financial analysis, concept development and demonstration, stage gate processes, enabling technologies, bootstrapping, technology roadmaps, product planning, partnering, IP management strategies, and implementation roadmaps. It emphasizes the importance of clear metrics, understanding customer needs, estimating costs and revenues, and integrating internal and external stakeholders through integrated product teams.
The document provides an overview of managing business intelligence projects successfully using PRINCE2 methodology. It discusses key success factors such as solid requirements, controlled project environment, and delegating powers to the project sponsor. It then describes the customized PRINCE2 processes used in BI projects including starting up a project, initiating a project, directing a project, controlling project stages, managing product delivery, managing stage boundaries, and closing a project. It also outlines the responsibilities of the project board, project sponsor, senior user, senior supplier, project manager, and team manager in the project organization.
This document contains links to 8 photos on Flickr taken by different photographers. The photos are not described and appear to be on various topics as they were taken by different people in different locations.
Chapter 6 - business plan power point presentation 1gerbs1010
The document discusses the purposes and importance of a business plan. A business plan describes how a business will operate, including what products it will offer, how it will produce and market them, and its financial projections. It proves the business idea is solid, new, better, less expensive, and has a target market. The business plan also describes the experience of the management team and sets objectives for sales and new products over the short, medium, and long term. Developing a business plan forces consideration of all aspects of the business and can help obtain financing, communicate the idea to others, and manage the business over time.
This business plan outlines a new business, its mission to solve problems for a target customer base, and sections on market analysis, products, workflows, marketing, organization, and financials. The executive summary explains the business's purpose and value proposition. Objectives are SMART goals for meeting the overall mission. Market analysis defines the target customers. The product is described as unique. Workflows, marketing, organization, and budgets are laid out. Statistics summarize the opportunity.
Business project 1 - business plan slidesSheng Zhe
This document outlines the roles, responsibilities, and requirements for a new restaurant partnership. It will include 5 partners who will each contribute capital. The general manager will oversee operations and marketing. Shift managers oversee individual shifts. Cashiers handle payments from customers. Waiters take and deliver orders. Delivery drivers bring food to customers. Startup costs are estimated at $115,700 which will be funded by $100,000 from partners and a $15,700 loan. Over the next 3 years, revenue and profits are forecasted to grow while losses decrease.
This business plan outlines a new gentleman's barber shop called Groomer. It will offer haircutting, shaving, nail, and massage services for men in a relaxing atmosphere. The owners have experience in hair and spa industries. Groomer will be located in a shopping mall in an affluent area with over 300,000 residents within 15 minutes. It projects $123,388 in profit in its first year with revenues of $799,124 and total costs of $361,091, breaking even after 10,000 units. The business is seeking $220,000 in bank financing along with $30,000 from owners and $80,000 in debentures.
The document provides guidance on creating a business plan for a startup business. It explains that the business plan consists of a narrative and financial worksheets. The narrative answers over 150 questions divided into sections about the business. Sections include an executive summary, company description, products/services, marketing plan, operations, management, finances, and more. Developing a thorough business plan is valuable as it requires researching and systematically planning the business, which can help avoid costly mistakes. The document provides templates and questions to guide writing each section of the business plan.
This document provides a template for a business plan, including sections on the executive summary, company description, products/services, marketing plan, operations, management, finances, and appendices. It notes that the marketing plan requires research on the target market and industry trends. The plan should demonstrate competitive advantages, pricing structures, and growth potential. Market research can be secondary using published sources, or primary by gathering original data. The goal is to have a well-researched marketing plan to support financial projections.
The document appears to be a template for a business plan presentation. It contains placeholder text and formatting but no substantial information. The document includes sections for the budget, timeline, goals, steps, and conclusions but all sections consist of repeated placeholder text instead of specific details. The presentation is intended to be customized with a company's own information.
Everything you need to know to build out a sophisticated, robust, and customer-centric digital marketing plan. This will be particularly effective for larger businesses with existing digital assets, but the lessons here can be applied broadly.
For more, please visit us at www.pupsprog.com.
Sure, APIs are a technology. But APIs are part of a value chain, and every value chain is becoming infused with APIs that drive business results. What does it take to create a business strategy that makes the most of APIs? There are clear patterns for success that will enable you to get ahead of change—rather than react to competitors and disruptors.
We cover:
- why APIs are becoming an indispensable part of the value chain
- how APIs open new opportunities for business growth
- three things you should do in the next 100 days
Sample 1 business plan startup_company_hybridarchViva Vish
Hybrid Arch will be a digital architectural design firm specializing in hybrid architectural design using digital fabrication techniques. The firm aims to provide innovative design and construction services to both domestic and international clients. The business plan outlines the firm's mission, team, services, marketing process, targets, and financial summary, with the goal of becoming a leader in hybrid architectural design.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
The document discusses the importance of a business plan for entrepreneurs. It notes that a business plan outlines the execution plan for an organization, including details on administration, human resources, marketing, production, and financial plans. It allows entrepreneurs to determine if a project is viable or needs modification. The document then provides an example business plan for a burger kiosk to demonstrate key elements that should be included in a plan, such as organization structure, marketing strategy, production process, and financial projections.
SAP Business Planning and Consolidation 10.1, version for SAP NetWeaver, provides a unified planning suite to address a wide range of business issues. Now fully supported by the SAP BW on HANA platform, BPC 10.1 provides deeper integration with SAP NetWeaver and can leverage the platform's Integrated Planning (IP) and Planning Applications Kit (PAK) framework. The introduction of SAP Cloud for Planning builds upon this by offering the ability to roll out a public cloud planning application to strategic business units that can plug into the central BPC Plan.
First 100 days as Sales Director 'sample'ianlockwood
Ian Lockwood outlined his approach for his first 100 days as the new Sales Director of XXXXXXX. He planned to meet with the sales team, clients, and other departments to discuss expectations, strategies, and goals. He intended to establish metrics and key performance indicators to monitor performance and motivate the sales team. Lockwood emphasized that change is good but should be implemented carefully. His agenda for the first 100 days focused on relationship building, strategic planning, and laying the foundation to continue the company's growth over the next year.
This document discusses strategic management and business policy concepts. It defines strategy as a common direction set by a company to achieve a desired future position through careful planning. There are three levels of strategy: corporate, business, and operational. The stages of strategy formulation are defined as: defining mission/goals, specifying objectives, developing strategies, and setting policy guidelines. The main strategy formulation process involves identifying useful information, utilizing information according to business strategies, and transferring information between partners. Types of strategic alliances discussed include joint ventures, mergers and acquisitions, collaborations/co-branding, technological partnering, contractual agreements, and outsourcing. Examples are provided for each type.
The document discusses the development of an IP Finance Toolkit by the Intellectual Property Office. The toolkit aims to help businesses articulate their intellectual property assets to financial services professionals in order to secure financing. It provides guidance on IP management strategies, valuing IP, and different financing options available for IP-rich businesses. The toolkit includes checklists to help businesses inventory their IP assets and assess the valuation of their intellectual property rights.
The document discusses the importance of business plans for new ventures. It provides guidance on developing an effective plan, including gathering necessary information on the market, operations, marketing, organization, risks, and financial projections. An effective plan evaluates the feasibility of the venture, guides planning activities, and is an important tool for obtaining financing. It should be updated over time to reflect changes in the business environment. Lack of proper planning, unreasonable goals, and failure to commit can cause some business plans and ventures to fail.
The document provides guidance on creating an effective business plan. It discusses key components of a business plan such as an executive summary, marketing plan, financial projections, and risk assessment. It emphasizes that an effective plan helps determine feasibility, provides guidance, and is important for obtaining financing. It also notes that goals should be specific and measurable, and commitment and experience are critical for the plan and business to succeed.
The document provides an overview of business plans, including their typical purpose, structure, content and uses. It notes that business plans formally outline business goals and the plans to achieve them, and may target internal or external audiences. The typical structure includes sections on the business description, market analysis, operations plan, management team, and financial projections. Business plans are used for purposes like securing funding, strategic planning, and performance management. They can also be adapted for educational or non-profit purposes.
This document discusses the importance of creating a business plan when starting a new venture. It provides guidance on the key components of an effective business plan, including executive summary, industry and market analysis, operations plan, marketing plan, organizational plan, risk assessment, and financial projections. The business plan should demonstrate the viability of the venture, guide planning activities, and help obtain financing. Regular updates may be needed to account for changes in the business environment. Reasons for business plan failure include unreasonable goals, lack of commitment, and not establishing customer need.
The document discusses key components of a business plan including an executive summary, industry and market analysis, product/service description, production, operations, marketing, organizational, risk assessment, and financial plans. It emphasizes that the business plan establishes the viability of a new venture, guides planning activities, and helps obtain financing. Regular monitoring of inventory, production, quality, sales, spending, and website metrics is also recommended to track progress against the plan.
This document discusses the importance of creating a business plan when starting a new venture. It provides guidance on what should be included in each section of a business plan, such as the executive summary, marketing plan, financial plan, and appendices. The business plan is described as an important tool for entrepreneurs to assess the viability of their venture and obtain financing from lenders or investors. It also emphasizes the need to regularly update the business plan as the business and market conditions change.
The document discusses several critical legal considerations that should be addressed in a comprehensive business plan. It notes that legal issues are an integral part of any business and should be considered early in planning. The document outlines several key legal topics that should be covered in a business plan, including corporate structure, licenses and registrations, contracts and agreements, intellectual property, and risk management. Incorporating these legal viewpoints helps ensure all factors impacting the business are considered and saves founders time, effort and money.
Entrepreneurship Subject for Senior High School Students;
ABM Strand; This chapter talks about the Planning of the Enterprise specifically the Making of Business Plan and highlighted explanation each section of the Business Plan.
This document provides guidance on writing an effective business plan. It discusses that a business plan should guide a business according to its goals and have enough initial capital to operate at a loss until becoming profitable. The document then outlines various sections that are typically included in a business plan such as executive summary, marketing plan, financial plan, and discussion of decision criteria. It also notes that the specific content and format of a business plan depends on its goals and intended audience.
The document outlines the key steps to writing an effective business plan: 1) Determine your audience and type of funding, 2) Create an outline, 3) Conduct research on the industry, customers, competitors, etc., 4) Organize research into files corresponding to plan sections, 5) Write an industry overview, 6) Analyze research findings, 7) Develop financial projections, 8) Write the executive summary last, and 9) Review and edit the full plan thoroughly. Following this process and including all relevant details for the intended audience will help ensure a successful, well-written business plan.
The document provides an outline and guidance for creating a business plan. It discusses that planning is an ongoing process for businesses and a preliminary business plan is important for new ventures. The business plan should describe all relevant internal and external elements of the new venture. Key sections of a business plan include an executive summary, description of the venture, production plan, operation plan, marketing plan, and organizational plan. The business plan provides guidance for management and is used to obtain financing.
MBA 705 Final Project Guidelines and Rubric Overview .docxalfredacavx97
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed implementation for
potential investors or senior managers. This plan should show potential supporters that you have done your homework and assure them that you have covered
all the details necessary to ensure that their money and/or time will be well invested. The second component, an audiovisual presentation (such as a webcam
recording or PowerPoint presentation with audio), will allow you to design and practice your “pitch.” In it, you will briefly present the key features of your
concept (including implementation) with an eye toward convincing busy business executives and potential investors to support your idea. Because many MBA
programs end with the creation of a business plan, your ability to take the next step in planning for implementation will give you an important advantage both in
gaining support for your project and in showcasing your ability to think through all phases of a project.
Evaluation of Capstone
This capstone will be assessed somewhat .
How to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docxpooleavelina
How to Perfectly Construct an RFP in 8 Steps
The RFP (request for proposal) is a document that describes project specific requirements and expectations to suppliers with the aim of getting proposed solutions from qualified companies or vendors. The document is helpful for suppliers to establish joint understanding of requirements for a project. The details of RFP depend on scope of the project (Wilkinson & Thorson, 1998). It might involve specific services, products, or outline the expected use of technology and the requirements for project implementation. This means that RFP should be well-conceived, concise, and well-written to attract good vendors. A poorly written RFP attract unsuitable vendors for the project. Ambiguous requirements prevent the qualified candidates from bidding properly. The RFP detail aspects of proposed requirement and what is expected of vendor in meeting the requirement. The final proposal and RFP when agreed become statement of work for contract (Wilkinson & Thorson, 1998). Let’s begin exploring how an RFP is constructed.
Calonico. S (2018) Kumulos.
1. Define company overview
This section of RFP helps managers contextualize decisions made in the project by considering whether they will be able to provide your company’s specific field with the appropriate material and/or services. It captures information about the organization, what it does and what it is currently doing. Further, the section should culture the uniqueness of the company. The company overview should tell reader about the company values. By describing the value, you are likely to get an organization which has value fit for processes and goals. It defines the reason for writing the RFP. When writing the RFP you are required to introduce the product, the requirements for the product, and the summary of the main points of your request. When defining the company overview, you must also consider including important details to support your request such as customers, clients, and revenue which will be used to raise capital, understand the competitors, and customers’ segments.
Mypcot. Company Overview
2. Define the project scope
The introduction section includes explanation of response evaluated. The section tells vendors what is expected, what the company wants, giving timetable for implementation, showing where the company wants to improve, changes predicated in the project, and specify deliverables.
Pmlinks. Project Management 101 – Project Scope
This section reminds the reader of the reason behind your company writing out the RFP. For instance, reason for introduction of new product or brand re-design. The scope shows what the project will solve and how the problem will be solved and the goals o ...
The document provides guidance on creating an effective business plan. It discusses the importance of planning for a new business venture and identifies key components that should be included in a business plan, such as an environmental analysis, description of the business concept, marketing plan, financial projections, and risk assessment. The document also notes that the business plan should be used to guide implementation and progress of the new venture after funding is obtained. Regular monitoring of goals and metrics is important to ensure the plan remains on track.
Standard Operating Processes for AlliancesArka Sengupta
This document outlines standard operating processes for forming alliances. It discusses evaluating market demand and competitors, identifying potential partners, analyzing partners, collecting contact details, contacting partners, sending business proposals, following up, conducting meetings, achieving mutual understanding, and finalizing agreements. The goal is to establish strategic alliances that address customer needs while managing risks and maintaining strategic options for both partner organizations.
The document discusses strategy formulation in business management. It defines strategy as a systematic plan to achieve future objectives. The key stages in strategy formulation are extensive research and analysis, determining strategic goals and plans, and implementing plans through strategic management. There are three levels of strategy: corporate, business, and operational. The summary effectively captures the main points about defining strategy and outlining the strategy formulation process in 3 sentences.
Report on strategic rules of Information System for changing the bases of com...Md. Khukan Miah
Achieving advantages requires broad IS management and user dialogue plus imagination. The process is complicated by the fact that many IS products are strategic though the potential benefits are very subjective and not easily verified. Often a strict ROI focus by senior management may turn attention toward narrow, well-defined targets as opposed to broader strategic opportunities that are harder to analyze.
This document provides guidance on conducting a needs assessment to advise clients and minimize costs. It explains that a needs assessment involves gathering background information on the client's organization, operations, projects, and products/services. This information helps advisors understand the situation and provide efficient support. Templates, guides, meetings, and materials can help speed up the process. Key documents identified include business plans, models, documentation of negotiations and agreements, process maps, and more. Defining products with documents like specifications and glossaries establishes a foundation for efficient legal work.
Similar to Relationship Between IP and a Business Plan (20)
1.
Bridging your business’ transition
from the present to the future.
Relationship Between
Intellectual Property and a
Business Plan
2. Relationship Between Intellectual Property and a Business Plan
Introduction
A business plan is a guiding document that provides details on how a given product or
service will be commercialized and brought to a marketplace by a company or by a
newly created joint venture. The document will typically describe the entire path from
development of idea to maximum market exploration.
A business plan will provide details on the following issues:
‣ Description of the company: status, objectives, managers, shareholders, and
mission;
‣ Description of the products and services offered, including foreseen future
developments;
‣ Description of the target markets/clients and competitors;
‣ Description of the marketing strategy of the company and the adopted sales and
distribution channels;
‣ Description of the business organizational core i.e employees, suppliers,
manufacturing sites/workspace environment, purchasing and outsourcing prowess,
as well as acquired or ability to technology partners;
‣ Provision of a financial plan including profit and loss projections, a pro-forma
balance sheet, an estimation of the external funding required and the sources of
funding available for the business (e.g. bank loans or equity investors, bootstrap,
crowd funding).
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3. Relationship Between Intellectual Property and a Business Plan
1. Why business plan exist and how it link with IP
1.1 Why business plans exist
The purpose of business plan is to communicate why a product or service is the best fit
for the chosen marketplace and to demonstrate the strategic planning involved in the
process. Business plan fulfill different needs:
Internally: business plans can be used as support tool for guiding strategic decisions
and aligning team members with a common vision and clear objectives in terms of
technical and commercial developments. They also provide financial targets and others
key performance indicators, which are extremely useful for performance management
purposes inside the company.
Externally: business plans are used to explain the business strategy of the company to
external investors and venture partners in order to raise money or enter into specific
collaborations with third party businesses. The scope is not only to arouse interest in
the company’s activities but also demonstrate that the entrepreneurs have precise
plans for the future and also shows that those plans are based on sound, articulated
and documented strengths and assets. From this point of view, business plans can be
used not only to describe the company itself to external stakeholders but also to
position it precisely inside the larger commercial and technological surrounding
ecosystem.
1.2 How business plan link with IP
Since the scope of the business plan is to describe not only the business logic behind
the commercialisation and go-to-market plans, but also to demonstrate the assets and
resourcefulness of the team driving it success, the definition of a strong intellectual
property (IP) protection and management policy and the business planning exercise are
strongly interconnected and it will pay for an entrepreneur to understand the
connection very early on in the business planning process.
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4. Relationship Between Intellectual Property and a Business Plan
First of all, the IP owned by or accessible to the company owners will strongly
determines the business model chosen for operating on the market. Secondly, the
business plan will typically refer to intellectual property (IP) and intellectual property
rights (IPR) to describe the company's unique specificities and the entrepreneurial
assets and the resource capital that can be called upon for establishing win-win
collaborations with clients, partners and investors. Finally, the comparison of those
assets with the IPR owned or likely to be acquired by both clients and competitors are to
be considered key indicators of the commercial viability of the business and should
influence its strategic positioning inside the broader market landscape.
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5. Relationship Between Intellectual Property and a Business Plan
2. Related IP information in the description of a business
The IP policy of the company is to be considered a key element in the business plan,
which can bring very strong added value to the venture if appropriately described and
valued, but can by contrast hamper the confidence and interest of external
stakeholders in the business if not ascertained in a very clear and comprehensive way.
Any uncertainty in terms of freedom to exploit the technology underpinning the
products or services or the ability of the entrepreneurs to secure sound relationships
with other players on the market will raise doubts about the viability of the business.
The activities should moreover be communicated in the business plan so as to be easy
to understand and globally coherent with the global business goals. In terms of
describing the business model, the issues listed below are frequent challenges and
drawbacks which entrepreneurs may come across when elaborating business plans. All
of them are related to a description of the IP assets available to the business, which is
poor, vague, not practical enough or not business-oriented.
2.1 Description of the intellectual entrepreneurial assets owned
2.1.1 Description of the products and services
When writing a business plan, first thing to consider is how many technical details and
specifications should be included in the description of the products and services being
offered. That issue depends on what is actually needed to understand the technology
being commercialised and its added value for the targeted customers. The good news
from this point of view is that disclosure in detail of the secret know-how owned by the
company, which should be considered confidential information and be very carefully
disclosed to third parties, is usually considered as not necessary in the description of
the products and services.
The main scope in the business plan is to be able to picture the technology from the
point of view of an industry client, answering questions such as “What does the product
do?”, “How do I know that it actually works?”, “What is the added-value compared to
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6. Relationship Between Intellectual Property and a Business Plan
other products (e.g. technologies)?”. Technical drawings are welcome in the business
plan to illustrate the technological offer, but technical processes and concepts should
be described in a concise and user-oriented way. Do not hesitate to have your
description reviewed by us, we are able to have a synthetic view of the technology than
the development team or technology experts. A must-have in the business plan is a
summarised description of the products and services in a few short sentences at the
very beginning of the document outlining the company’s mission (mission statement).
The extensive use of technical jargon and an imprecise description of the different
modules of a multi-element technology for example, could be confusing for business
plan readers.
Companies should also consider products and related trade marks and possibly
describes the different products in the business plan under the specific brands that will
be used to promote them. For consistency purposes, it may be useful to have one trade
mark for the global product range and then break it down into different solutions or
modules.
2.1.2 IP ownership and the IP management policy inside the company
Innovation or the evolution of any business idea is often the result of team work. The
technology being commercialised may have been developed by different employees or
partners and may then have been further packaged and refined with the support and
involvement of third party researchers, external designers, software or hardware
suppliers. Bringing a proven and fine-tuned technology to the market is obviously an
added value in the business plan, and having involved suppliers and customers in the
product development process at a very early stage is typically considered an additional
asset. However, that may induce uncertainties about the owner of the IP assets being
commercialised. The following example for instance raises questions as to the IP
ownership in a situation where the legal basis under which the IP has been co-created,
published and shared in the context of a consortium are not clarified and the ownership
of the research results developed is not clearly defined:
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7. Relationship Between Intellectual Property and a Business Plan
Regarding the ownership of IP, a business plan should raise no doubts as to the
products and services owned/co-owned by the company and those accessible under
licensing agreements with third parties. The transfer of the ownership to the business is
the simplest and best solution when possible and is very often required by private
equity investors. In the case of co-ownership of the IP, a potentially exclusive and in any
case long term licensing agreement has to be alternatively sought to secure access to
any required technology and freedom to operate on the market. Due diligence
performed by investors heavily focuses on IP. Investors will typically check the status of
all intellectual property rights owned by the company and take them into account in
their pre-money valuation of the business.
A second element, which has to be made clear in the business plan, is the extent to
which the rights on the IP being commercialised by the company are or can be
registered and therefore efficiently prevent the entry to the market of potential
copycats. If the IP cannot be registered, how a technological advantage will anyway be
maintained in the future is a key point to consider. This can be linked for instance to a
very strong governance policy in terms of file management inside the company and
restriction of know-how access to a very limited group of people (e.g. funders and the
top management team with shareholder agreements in place).
The following examples illustrate how to clearly describe IP ownership and which
measures could be put in place to prevent unauthorised reproduction or coping of the
company IP.
2.2 Contractual relationships with third parties
2.2.1 Technical agreements in place or foreseen
The contracts secured or planned with external contractors, researchers, integrators or
suppliers should be clearly identified in the business plan and a policy should be in
place for developing strategic relationships with those external stakeholders. The scope
and framework of any technical partnerships should be clearly defined. Access to key IP
needed for future product developments should be secured, while too restrictive and
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8. Relationship Between Intellectual Property and a Business Plan
locking-in alliances should be avoided. Make sure that the company has access to what
it needs but remains free to act and react in a competitive way notwithstanding existing
formal agreements. Those issues will typically be checked by potential investors or new
technology partners interested in the business. Setting out the global partnership
scheme chosen for the company in the business plan will provide a clear vision and
roadmap in terms of collaborations and will help to clarify any potential uncertainties.
Here are some examples of precise and well-defined technical partnerships descriptions
in a business plan:
2.2.2 Commercial agreements in place or foreseen
The sales strategy is one of the most important sections of the business plan, since the
overall goal of the document is to help clarify, focus and question the business strategy
chosen to exploit a given know-how or technology. A typical mistake made by
entrepreneurs when describing their market size is to address the global market
potential without questioning the part of it which is actually achievable to them. Most
businesses require establishing ties with adequate partners and allies to be able to
reach and fulfil the needs of a very wide range of somewhat diverse target customers.
Those relationships should be carefully drafted so as not to give unlimited access to the
company’s core intellectual assets to third-party organisations without proper legal
frameworks in place. Be as precise as possible in the description of your existing and
future partnerships: Are they long-term, exclusive or limited to a given territory? Are
there some contractual milestones and targets which have to be achieved by each
specific partner? The following description for instance is to be considered too vague in
the context of a business plan:
“We will support and enhance our direct sales efforts through the development of
strategic partnerships arrangements at different levels:
‣ consulting partners;
‣ solution partners;
‣ hosted solution providers;
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9. Relationship Between Intellectual Property and a Business Plan
‣ OEM partners.”
Commercial exclusivity is typically to be granted only when there is a specific need
justified by the global business strategy.
Example: exclusivity is given on the commercialisation of a 3D camera to a very large
consumer device manufacturer with worldwide distribution channels, given the fact that
the entrepreneurs are not interested in serving that B-to-C market themselves and
intend to focus in the long term on a number of B-to-B professional market segments
instead. Exclusivity has a price, which should be reflected in the revenues derived from
the commercial agreement as described in the financial plan for the business. On the
other hand, direct and indirect sales channels, if co-existing, should be organised in a
way so as not to jeopardise each other. A clear vision and strategy in the field of IP
commercialisation naturally induces a clear division of roles on different market
segments or different territories.
More on the link between IP and business plan:
A business planning stage is not complete without the aforementioned topics and
more. Would you like to learn more? We prepared more chapters available on our
Fractional IP website.
2.3 IP-related elements in the financial plan
2.3.1 Estimate the value of the IP assets owned by the company
2.3.2 Set realistic expectations in terms of IP-related revenues
3. IPR issues within the global business and technological ecosystem
3.1 IP intelligence as a market analysis tool
3.2 IP monitoring as a competitive positioning tool
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10. Relationship Between Intellectual Property and a Business Plan
About Fractional IP
The Fractional IP knowledge base aims at raising awareness of Intellectual Property (IP)
and Intellectual Property Rights (IPR) by providing information, direct advice and training
on IP management and IPR matters to all business owners. In addition, Fractional IP
consultation provides IP management support to its clients through strategic
implementation of specific IP models. All resources provided by the Fractional IP
knowledge base are free of charge whilst all services provided by Fractional IP
consulting are subject to fees.
Helpline: The helpline service answers your IP queries every Thursday. Please contact
us via registration on our website www.fractionalip.com, telephone or email
info@fractionalip.com.
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Newsletter and Bulletin: Keep track of the latest news on Fractional IP and read about
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Training and workshop: We have designed a training catalogue consisting of thirteen
different modules. If you are interested in planning a session with us, simply send us an
email at info@fractionalip.com
Get in Touch
For comments, suggestions or further information on how we can help you to
incorporate IP into your business plan and gain investor’s and other stakeholders
attention please send an email to info@fractionalip.com.
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