This paper was written for the Leadership 481 course as part of Northwestern University's Master of Science in Information Design and Strategy program. The paper discusses leadership in the digital age and explores successful practices that have helped organizations adapt to the changing world. The paper also explores how the Navy’s public and visual communication field can use these leadership practices to better adapt to the digital age.
Leadership and innovation presentation to UiO Green IT SchoolRick Wheatley
In October 2013 I gave a presentation to the University of Oslo's Green IT School. The topic was on innovation and leadership in business given the evolving context we live in - where some issues are becoming existential.
Doing business in an environment that is volatile, unpredictable, complex and ambiguous demands a different kind of leadership; a different sense of calm if you will. Where does this come from? This was my attempt to relate a view on the contextual picture along with some principles of 'leadership from the future' that Veronica Lie, a Xyntéo colleague, and I wrote about in the run up to the 2013 Performance Theatre in Istanbul, Turkey - amazingly enough held at the precise time of the riots at Taksim square.
Enjoy - questions and comments appreciated.
Original article available here: http://issuu.com/xynteo/docs/pages_from_leadership_paper
Networks, Clusters and Ecosystems: Taking Regions to the Next Level with Open...Ed Morrison
This document explores how the Purdue Agile Strategy Lab has developed a portfolio of tools, frameworks and approaches to developing clusters and ecosystems with open innovation.
Asia Pacific Foresight Group presentation – climate disruption and climate re...Wendy McGuinness
Wendy McGuinness was invited to join the Asia Pacific Foresight Group (APFG), a small group of strategic foresight practitioners working across NGOs, governments, and different industries in the Asia Pacific region. The inaugural meeting was held in Sydney on 30 September and 1 October 2019.
Each participant was invited to talk about a 'megatrend' that may impact the Asia Pacific region over the next 5 to 20 years. Wendy McGuinness presented on climate disruption, with a specific focus on climate reporting.
Publication: Crises and Opportunities in Changing Times; The African Dimensio...Africa Cheetah Run
In Africa we have different favorite crises of values, pandemics, population growth, economic chaos, energy paradigm change, financial speculation, gaps in education, cultural pasteurization, poverty prevalent in the world, hunger and lack of access to such prosaic a luxury as clean water. However with time the crises and opportunities change with time in an African dimension.
Leadership and innovation presentation to UiO Green IT SchoolRick Wheatley
In October 2013 I gave a presentation to the University of Oslo's Green IT School. The topic was on innovation and leadership in business given the evolving context we live in - where some issues are becoming existential.
Doing business in an environment that is volatile, unpredictable, complex and ambiguous demands a different kind of leadership; a different sense of calm if you will. Where does this come from? This was my attempt to relate a view on the contextual picture along with some principles of 'leadership from the future' that Veronica Lie, a Xyntéo colleague, and I wrote about in the run up to the 2013 Performance Theatre in Istanbul, Turkey - amazingly enough held at the precise time of the riots at Taksim square.
Enjoy - questions and comments appreciated.
Original article available here: http://issuu.com/xynteo/docs/pages_from_leadership_paper
Networks, Clusters and Ecosystems: Taking Regions to the Next Level with Open...Ed Morrison
This document explores how the Purdue Agile Strategy Lab has developed a portfolio of tools, frameworks and approaches to developing clusters and ecosystems with open innovation.
Asia Pacific Foresight Group presentation – climate disruption and climate re...Wendy McGuinness
Wendy McGuinness was invited to join the Asia Pacific Foresight Group (APFG), a small group of strategic foresight practitioners working across NGOs, governments, and different industries in the Asia Pacific region. The inaugural meeting was held in Sydney on 30 September and 1 October 2019.
Each participant was invited to talk about a 'megatrend' that may impact the Asia Pacific region over the next 5 to 20 years. Wendy McGuinness presented on climate disruption, with a specific focus on climate reporting.
Publication: Crises and Opportunities in Changing Times; The African Dimensio...Africa Cheetah Run
In Africa we have different favorite crises of values, pandemics, population growth, economic chaos, energy paradigm change, financial speculation, gaps in education, cultural pasteurization, poverty prevalent in the world, hunger and lack of access to such prosaic a luxury as clean water. However with time the crises and opportunities change with time in an African dimension.
How has it come to this? Climate Change and The Future of Planet EarthKaren McChrystal
By now, most people are aware that climate change presents a dire threat to human civilization. But they don’t understand just how dire. International organizations and mainstream media continue to say that we have about ten years, maybe more, to start doing something about it. In my view, it’s already past the midnight hour to start doing something.
This paper includes top-level summary statements regarding the primary factors driving likely near-future societal chaos. Also
included are a number of citations from experts and scientists in the fields of climate change, economics, and sustainability. For the most part, citations are not paraphrased, as the subject is complex and doesn’t lend itself to simplification.
My studies of these topics, on and off for two decades, have led me to the view that civilization as we have known it cannot long continue. The purpose of this paper is not to add to the growing list of alarming climate-related disasters and those that loom, but rather to help people better understand how we got here, and why the civilization we have known cannot go on for very much longer. Then we can hopefully apply what we’ve learned, as wisdom, to better prepare for the oncoming climate chaos.
And we can plant the seeds of a successor civilization, starting
with sustainable, resilient communities which can be enfolded into the future successor civilization.
Presentation for TPN
52 min audio narration at:
http://www.planetwork.net/jim/FacingFuture.mp3
listen for faint mouse clicks to advance each slide unit slide 7.
The biggest challenges facing the rich world today are persistent unemployment, widening income inequality, and accelerating climate change. Until now, most of the solutions to these problems have been politically unacceptable, in a world marked by short-termism and a desire for continuous economic growth.
In Reinventing Prosperity, Graeme Maxton and Jorgen Randers take a radically different approach and offer thirteen politically feasible proposals to improve our world. From shortening the work year and raising the retirement age to boosting welfare and redefining what we mean by work, the authors’ suggestions challenge many long-standing economic ideas and explain how it is possible to reduce unemployment, inequality, and the pace of climate change—and still have economic growth, if society wishes.
The biggest challenges facing the rich world today are persistent unemployment, widening income inequality, and accelerating climate change. Until now, most of the solutions to these problems have been politically unacceptable, in a world marked by short-termism and a desire for continuous economic growth.
In Reinventing Prosperity, Graeme Maxton and Jorgen Randers take a radically different approach and offer thirteen politically feasible proposals to improve our world. From shortening the work year and raising the retirement age to boosting welfare and redefining what we mean by work, the authors’ suggestions challenge many long-standing economic ideas and explain how it is possible to reduce unemployment, inequality, and the pace of climate change—and still have economic growth, if society wishes.
The biggest challenges facing the rich world today are persistent unemployment, widening income inequality, and accelerating climate change. Until now, most of the solutions to these problems have been politically unacceptable, in a world marked by short-termism and a desire for continuous economic growth.
In Reinventing Prosperity, Graeme Maxton and Jorgen Randers take a radically different approach and offer thirteen politically feasible proposals to improve our world. From shortening the work year and raising the retirement age to boosting welfare and redefining what we mean by work, the authors’ suggestions challenge many long-standing economic ideas and explain how it is possible to reduce unemployment, inequality, and the pace of climate change—and still have economic growth, if society wishes.
The Great Transformation - Lead Article for 2014 Drucker Forum by Richard Str...Richard Straub
The article is intended to provide the backdrop for the 2014 Global Peter Drucker Forum in Vienna. It deals with the challenges and opportunities for management in the face of the gigantic changes that we are experiencing in our society. Technology is a game changer - yet it will lead down the wrong path if not accompanied the appreciation of the essence of what it means to be human. Humanist leaders must provide the context and grounding for a society that is in danger to become increasingly technology obsessed. Hence the call for a 2nd Renaissance.
Challenge & Opportunity for 3rd Gen Islamic Economists (7/7)Asad Zaman
Writeup/Video: bit.ly/cie7gop: The failure of modern Western Economics became obvious for all to see with the Global Financial Crisis. The current state of global economy is a disaster on all fronts - wars, ecocide, destruction of society, reduction of human beings to human resources. In this situation, Islamic Economists have the golden opportunity to provide radically new solutions to problems facing mankind, rooted in the teachings of Islam. No one else has anything close to the knowledge provided by the complete and perfect final message of God to mankind. Slides: bit.ly/SS3GIE7
Doomsday scenario: How we should prepare to be able to rebuild our civilizati...Marionito Marquez
We have built the Global Seed vault (also known as Doomsday vault) at Spitsbergen, part of Norway’s Svalbard archipelago to ensure the future of humanity in case of catastrophe caused by pandemic or nuclear war. There are discussions how we can bring back the civilization using the plough that kick started our civilization. This paper proposes how we can bring back the civilization faster by safekeeping all the patents, formulas, and important theories that have shaped our economy and way of life through global consortium which we must establish to secure the future of humanity.
TCFD Workshop: Practical steps for implementation – Wendy McGuinnessMcGuinness Institute
Across Wednesday 16 October and Thursday 17 October 2019, the McGuinness Institute partnered with Simpson Grierson to host two workshops exploring the Recommendations of the TCFD in Auckland and Wellington. This presentation was given by Wendy McGuinness, Chief Executive of the McGuinness Institute.
Book review by Luca Lamera
"The Fourth Industrial Revolution". Klaus Schwab, founder of the World Economic Forum.
-
topics: IoT, Industry 4.0, Tech, Innovation, Future, Robotics, Automation.
-
Please do not hesitate to contact me if you have any questions.
Luca Lamera
Report climate innovation experience 23 november 2017Communenzo
An impression of the vision of our key note speakers, pitches by start-ups and students and practical examples how to realise climate and economic impact
Perspective, Opportunity and the Power of ChoiceJon McMillan
Presentation about lessons learned from the Acholi people in Northern Uganda about perspective on life, the universal desire for opportunities and the power of choice in empowering populations. This presentation accompanied a talk delivered by Master Chief Jon McMillan to Sailors aboard the aircraft carrier USS NIMITZ (CVN 68).
Communication Innovation: What's next and why it matters to usJon McMillan
Drones. Augmented, Virtual, and Mixed Reality. Artificial Intelligence. Big Data. Changes are coming to the communications world fast. What do we need to know? How can we best prepare for it all?
More Related Content
Similar to Reinventing the Navy Public Affairs Community to Prepare for the Fourth Industrial Revolution
How has it come to this? Climate Change and The Future of Planet EarthKaren McChrystal
By now, most people are aware that climate change presents a dire threat to human civilization. But they don’t understand just how dire. International organizations and mainstream media continue to say that we have about ten years, maybe more, to start doing something about it. In my view, it’s already past the midnight hour to start doing something.
This paper includes top-level summary statements regarding the primary factors driving likely near-future societal chaos. Also
included are a number of citations from experts and scientists in the fields of climate change, economics, and sustainability. For the most part, citations are not paraphrased, as the subject is complex and doesn’t lend itself to simplification.
My studies of these topics, on and off for two decades, have led me to the view that civilization as we have known it cannot long continue. The purpose of this paper is not to add to the growing list of alarming climate-related disasters and those that loom, but rather to help people better understand how we got here, and why the civilization we have known cannot go on for very much longer. Then we can hopefully apply what we’ve learned, as wisdom, to better prepare for the oncoming climate chaos.
And we can plant the seeds of a successor civilization, starting
with sustainable, resilient communities which can be enfolded into the future successor civilization.
Presentation for TPN
52 min audio narration at:
http://www.planetwork.net/jim/FacingFuture.mp3
listen for faint mouse clicks to advance each slide unit slide 7.
The biggest challenges facing the rich world today are persistent unemployment, widening income inequality, and accelerating climate change. Until now, most of the solutions to these problems have been politically unacceptable, in a world marked by short-termism and a desire for continuous economic growth.
In Reinventing Prosperity, Graeme Maxton and Jorgen Randers take a radically different approach and offer thirteen politically feasible proposals to improve our world. From shortening the work year and raising the retirement age to boosting welfare and redefining what we mean by work, the authors’ suggestions challenge many long-standing economic ideas and explain how it is possible to reduce unemployment, inequality, and the pace of climate change—and still have economic growth, if society wishes.
The biggest challenges facing the rich world today are persistent unemployment, widening income inequality, and accelerating climate change. Until now, most of the solutions to these problems have been politically unacceptable, in a world marked by short-termism and a desire for continuous economic growth.
In Reinventing Prosperity, Graeme Maxton and Jorgen Randers take a radically different approach and offer thirteen politically feasible proposals to improve our world. From shortening the work year and raising the retirement age to boosting welfare and redefining what we mean by work, the authors’ suggestions challenge many long-standing economic ideas and explain how it is possible to reduce unemployment, inequality, and the pace of climate change—and still have economic growth, if society wishes.
The biggest challenges facing the rich world today are persistent unemployment, widening income inequality, and accelerating climate change. Until now, most of the solutions to these problems have been politically unacceptable, in a world marked by short-termism and a desire for continuous economic growth.
In Reinventing Prosperity, Graeme Maxton and Jorgen Randers take a radically different approach and offer thirteen politically feasible proposals to improve our world. From shortening the work year and raising the retirement age to boosting welfare and redefining what we mean by work, the authors’ suggestions challenge many long-standing economic ideas and explain how it is possible to reduce unemployment, inequality, and the pace of climate change—and still have economic growth, if society wishes.
The Great Transformation - Lead Article for 2014 Drucker Forum by Richard Str...Richard Straub
The article is intended to provide the backdrop for the 2014 Global Peter Drucker Forum in Vienna. It deals with the challenges and opportunities for management in the face of the gigantic changes that we are experiencing in our society. Technology is a game changer - yet it will lead down the wrong path if not accompanied the appreciation of the essence of what it means to be human. Humanist leaders must provide the context and grounding for a society that is in danger to become increasingly technology obsessed. Hence the call for a 2nd Renaissance.
Challenge & Opportunity for 3rd Gen Islamic Economists (7/7)Asad Zaman
Writeup/Video: bit.ly/cie7gop: The failure of modern Western Economics became obvious for all to see with the Global Financial Crisis. The current state of global economy is a disaster on all fronts - wars, ecocide, destruction of society, reduction of human beings to human resources. In this situation, Islamic Economists have the golden opportunity to provide radically new solutions to problems facing mankind, rooted in the teachings of Islam. No one else has anything close to the knowledge provided by the complete and perfect final message of God to mankind. Slides: bit.ly/SS3GIE7
Doomsday scenario: How we should prepare to be able to rebuild our civilizati...Marionito Marquez
We have built the Global Seed vault (also known as Doomsday vault) at Spitsbergen, part of Norway’s Svalbard archipelago to ensure the future of humanity in case of catastrophe caused by pandemic or nuclear war. There are discussions how we can bring back the civilization using the plough that kick started our civilization. This paper proposes how we can bring back the civilization faster by safekeeping all the patents, formulas, and important theories that have shaped our economy and way of life through global consortium which we must establish to secure the future of humanity.
TCFD Workshop: Practical steps for implementation – Wendy McGuinnessMcGuinness Institute
Across Wednesday 16 October and Thursday 17 October 2019, the McGuinness Institute partnered with Simpson Grierson to host two workshops exploring the Recommendations of the TCFD in Auckland and Wellington. This presentation was given by Wendy McGuinness, Chief Executive of the McGuinness Institute.
Book review by Luca Lamera
"The Fourth Industrial Revolution". Klaus Schwab, founder of the World Economic Forum.
-
topics: IoT, Industry 4.0, Tech, Innovation, Future, Robotics, Automation.
-
Please do not hesitate to contact me if you have any questions.
Luca Lamera
Report climate innovation experience 23 november 2017Communenzo
An impression of the vision of our key note speakers, pitches by start-ups and students and practical examples how to realise climate and economic impact
Similar to Reinventing the Navy Public Affairs Community to Prepare for the Fourth Industrial Revolution (20)
Perspective, Opportunity and the Power of ChoiceJon McMillan
Presentation about lessons learned from the Acholi people in Northern Uganda about perspective on life, the universal desire for opportunities and the power of choice in empowering populations. This presentation accompanied a talk delivered by Master Chief Jon McMillan to Sailors aboard the aircraft carrier USS NIMITZ (CVN 68).
Communication Innovation: What's next and why it matters to usJon McMillan
Drones. Augmented, Virtual, and Mixed Reality. Artificial Intelligence. Big Data. Changes are coming to the communications world fast. What do we need to know? How can we best prepare for it all?
Technology is changing the communication environment and Navy communicators need to change with it. This brief outlines how the Navy is changing its enlisted communication force to confront the challenges of tomorrow in communication.
"To the Crazy Ones: Navy's 242 Birthday"Jon McMillan
Speech delivered by Master Chief Jon McMillan at the Defense Information School, Ft. Meade, Maryland on the Navy's 242nd Birthday. Speech topic: Embracing creativity, design and story by thinking different. Highlights story of Joshua Humphrey, designer of the Navy's first six frigates, including USS Constitution.
As the Senior Enlisted Leader of the Navy's storytellers, I visited multiple fleet concentration areas to talk about how to better tell Navy stories. Here's the outline we used to drive discussions and brainstorm better ways to tell our great story.
Implications of the near and far futureJon McMillan
Speech delivered by MCCM Jon McMillan, Master Chief for Navy Public Affairs at the Navy Mass Communication Specialist 10 Year Anniversary. The near and far future will dramatically change how Navy communicators perform their job.
Remarks as written by MCCM(SW/AW/EXW) Jon McMillan, Master Chief for U.S. Navy Public Affairs at the National Association of Naval Photographers 2015 Convention / San Diego Shoot Off Banquet.
September 26, 2015
Agenda and notes page for Navy Storytelling Workshop held in the Pacific Northwest, Coronado, Calif., and Norfolk, Va. the last week of September 2013.
Building Relationships in Africa with Social MediaJon McMillan
Excerpt from the 2011 Social Media Handbook for Navy PAOs. (http://www.slideshare.net/USNavySocialMedia/sm-handbook-print)
This is a short case study on the use of Social Media for Maritime Civil Affairs Team 104 during its 2009 deployment to the Horn of Africa.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Reinventing the Navy Public Affairs Community to Prepare for the Fourth Industrial Revolution
1. Reinventing the Navy Public Affairs
community to prepare for the
Fourth Industrial Revolution
Leadership Paper
Northwestern University
Leadership 481 - Founda9ons of Leadership
Jon E. McMillan
May 28, 2017
Introduc2on 1
Leadership Theories:
Adap9ng to the Changing World 2
LEADERSHIP FOR THE 4IG 3
REINVENTING XEROX 4
Applica2on of Leadership:
Reinven9ng the Navy Public Affairs and Visual Communica9ons Community 6
THE PROBLEM 6
A STALLED START 7
A NEW APPROACH 8
LEADERSHIP ACTIONS AND LEADERSHIP SKILLS REQUIRED 12
BENEFITS OF THIS APPROACH 12
OUTCOMES/DESIRED ENDSTATE 13
Reflec2on 14
References 15
2. Introduc2on
“How did you go bankrupt?"
“Two ways. Gradually, then suddenly.”
Ernest Hemingway, The Sun Also Rises
The world is in that moment right between gradually and suddenly.
Instead of bankruptcy, we are about to suddenly experience the Fourth Industrial Revolu9on,
4IR, a technological revolu9on that will change everything. The revolu9on is being fueled by
technologies that fuse the physical, digital and biological worlds, especially in the emerging
fields of ar9ficial
intelligence, robo9cs, the
Internet of Things,
autonomous vehicles, 3D
prin9ng and
nanotechnology. Klaus
Schwab, Founder and
Execu9ve Chairman of
the World Economic
Forum, says the 4IR will “fundamentally alter the way we live, work, and relate to one another.
In its scale, scope, and complexity, the transforma9on will be unlike anything humankind has
experienced before.”
Even though technology changes over the past decade have been great -- the emergence and
acceptance of social media, the use of big data, the growing power of computers and mobile
devices, and the abili9es of ar9ficial intelligence and machine learning -- it has been a gradual
change for the world in comparison to what will happen over the next decade.
Leaders today are s9ll working to understand and adapt to the gradual changes of the past
decade. For many organiza9onal leaders, it’s been difficult to see, understand or adapt to the
changes that have already occurred, let alone see, understand or start preparing for what’s
next.
This paper will look at leadership in the digital age and explore successful prac9ces that have
helped organiza9ons adapt to the changing world. This paper will then explore how the Navy’s
public and visual communica9on field can use these leadership prac9ces to befer adapt to the
digital age.
1
4. Theory and Prac2ce (2016), there are four essen9al components that make up authen9c
leadership:
1. Self-awareness: Reflec9ng on their core values, iden9fy, emo9ons, mo9ves and goals.
2. Internalized moral perspec9ve: A process of self-regula9on where internal moral
standards and values guide their behavior.
3. Balanced processing: The ability to analyze informa9on objec9vely and explore other
people’s opinions before making a decision.
4. Rela9onal transparency: The ability to be open and honest with others.
In addi9on to those four elements, Northouse writes there are other factor that influence
authen9c leadership. They include the afributes of confidence, hope, op9mism and resilience;
the ability to make ethical decisions; and major life events or experiences that helped shape
their life.
All these elements combine to make that strong internal framework -- that skyscraper -- Linda
Ginzel was talking about.
LEADERSHIP FOR THE 4IG
Leaders who are best equipped to face the challenges of the Fourth Industrial Revolu9on will
need that strong internal framework. Ernest J. Wilson III, the Walter Annenberg Chair in
Communica9on, and Dean of the Annenberg School for Communica9on at the University of
Southern California wrote in his essay, Leadership in
the Digital Age, that “digital leaders are
dis9nguished from non-leaders by their different
combina9ons of skills, aptudes, knowledge and
their professional and personal experiences.”
He writes that digital leaders “must be flexible and
adaptable, and possess wide intellectual curiosity
and a hunger for new knowledge. They must be
willing to see value in sharply different perspec9ves,
and be comfortable with uncertainty, and like all leaders at all 9me, must possess true passion
for what they do. They look globally for solu9ons and challenges, and also hunger for constant
learning and insist on constant learning from their collaborators and followers. They maintain a
more egalitarian and results oriented approach than earlier leaders needed.”
3
9. documents, and changing the Navy’s digital content systems. Each of those changes comes
with their own set of governing bodies and rules and timelines for making any sort of change.
Whenever Navy PA leaders went to discuss this vision questions about each of these problem
areas came up and slowly, talk about the vision decreased and then suddenly, it stopped.
We realized we needed to manage some of the problem areas first before we could attempt to
lead the community through such a dramatic change.
Over the next two years, we worked on changing our training, occupational standards, digital
content system and source requirements. Specifically:
1. We commissioned the Naval Postgraduate School to conduct a gap analysis study on
what Navy commanders want and need from Navy Public Affairs and what Navy public
affairs officers believe they provide to their commanders.
2. We realigned the public affairs officer graduate training program to shii away from a
public rela9ons Master's degree to expand our focus on strategy, interna9onal rela9ons
and communica9on.
3. We are revising the enlisted Mass Communica9on Specialists (MC) occupa9onal
standards – the task list that guides MC training and advancement tes9ng. These
standards also frame the MC community with job 9tles and func9onal areas. All of those
are being changed to reflect a move away from being a “journalism-based” community
to an “experience design-based” community. The revision is scheduled to be approved
in June 2017.
4. We are also rewri9ng our main training manual for the MCs. The new manual will
include an emphasis on user research, using and analyzing data, and problem solving
using the DICE Model (Define the problem, Ideate Solu9ons, Create content/experience,
Evaluate effects). It will be organized to align with the new job 9tles and func9onal areas
in the Occupa9onal Standards.
5. We are working with the Department of Defense’s Defense Informa9on School -- the
basic training school for all DoD public affairs and visual communicator -- on the crea9on
of a new Military Communica9on Fundamentals course. This course will incorporate
many of the basic training elements required to achieve the vision.
The next step in the process is to lead -- to “move people forward into the unknown of the
future.”
A NEW APPROACH
“To move people forward into the unknown of the future” and Navy public affairs leadership
will need to create a shared vision for the future. To do this, PA leadership will need to
8
11. A mistake I made during our “Stalled Start” was to believe I could talk to different groups of
leaders and they would understand and press the “I believe” bufon when I described the
problem and solu9on -- as I saw it.
To build this common basis of judgement, we should provide many -- if not most -- of those 135
Navy PA leaders addi9onal training, exposure and experiences that will help them understand
the problem and solu9ons first-hand.
Specifically:
● We need to be transparent about budget and mission reduc9on discussions about the
PA community to give them a befer sense of the problem.
● We need to have them conduct a SWEATT analysis at their own command to help them
determine what is most important to their commander, what are clear and appropriate
measures, and iden9fy risks and ac9ons they can take to mi9gate risks.
● We need to expose them to a broader base of communica9on ac9vi9es and give them
experiences within adver9sing, design and PR firms; at design, technology and PR
conferences; and with innova9ve universi9es that are researching and adap9ng their
curriculum to adapt with the coming 4IR.
STEP 3: Build belief and convic2on
Erwin’s next step is to build belief and convic9on. Aier we start building that shared conceptual
model, we will need Navy PA leaders to believe the change -- the vision -- is possible to achieve.
Erwin writes that Michael Winnick, Partner at Gravity Tank, Inc and leader of dScout, Gravity
Tank's mobile research plazorm, is a big proponent of this step. “In innova9on-oriented work,
it’s not so much about proving or disproving. It is about gepng people to believe things. And
belief is different than proof. Belief is about taking leaps or developing a sense of intui9on
about what’s next or asking, ‘Why should I do something bold when there are an enormous
number of really valid reasons not to do anything at all?’”
To help build belief and convic9on, top Navy PA leaders need have the 100+ Navy PA leaders
begin to apply what they’ve been learning and experiencing with Steps 1 and 2. This can be
accomplished by assigning projects for leaders to work on to help move the vision forward. It
can also be accomplished by having these leaders develop ways to start sharing the vision and
the changes to the community to the Sailors that work for them. This also brings us to Step 4 --
moving ideas through the organiza9on.
10
14. ● Because of the rela9onal engagements, positive and rewarding relationships are
established throughout the organization -- making it stronger over the long-term.
● Authentic leadership tends to help ensure ethical and moral standards are high. Since
the style emphasizes the use of morality as the guidance for leadership, the
organization can have a stronger ethical footing. This will become valuable and critical
as the organization starts to consider the ethical positions it must take during the 4IR.
OUTCOMES/DESIRED ENDSTATE
Measure Outcome/Desired Endstate
Number of Navy PA leaders personally engaged Create all-in, not buy-in
Number of Navy PA leaders who afended addi9onal training,
experiences related to vision
Build a common basis of judgment
Number of Navy PA leaders who completed a SWEATT analysis and
forwarded to PA Headquarters
Build a common basis of judgment
Number of Navy PA leaders exposed to adver9sing, design and PR firms;
at design, technology and PR conferences; and with innova9ve
universi9es that are researching and adap9ng their curriculum to adapt
with the coming 4IR.
Build a common basis of judgment
Number of projects assigned to Navy PA leaders to help move the vision
forward by sharing the vision and the changes to the community and
the Sailors that work for them.
Build belief and convic9on
Number of projects completed by Navy PA leaders that help move the
vision forward by sharing the vision and the changes to the community
and the Sailors that work for them.
Build belief and convic9on
Number of PA leaders assigned to work within industry Move ideas through the organiza9on
Number of PA leaders and their followers who afended applicable
workshops
Move ideas through the organiza9on
Number of PA leaders and/or followers who presented findings from
workshops back to the community.
Move ideas through the organiza9on
Number of thought pieces on the vision and moving the vision
forwarded wrifen by different PA leaders
Move ideas through the organiza9on
13
15. References
Erwin, Kim (2013-08-28). Communicating The New: Methods to Shape and Accelerate
Innovation. Wiley. Kindle Edition.
George, William W.. “America's Best Leaders: Anne Mulcahy, Xerox CEO.” Retrieved May 26,
2017, from hfps://www.usnews.com/news/best-leaders/ar9cles/2008/11/19/
americas-best-leaders-anne-mulcahy-xerox-ceo
George, William W., and Andrew N. McLean. "Anne Mulcahy: Leading Xerox through the Perfect
Storm (B)." Harvard Business School Supplement 405-065, March 2005.
McNulty, Eric J., “Leadership Development's Epic Fail.” Retrieved May 25, 2017, from
hfp://sloanreview.mit.edu/ar9cle/leadership-developments-epic-fail/
Northouse, P. G. (2004). Leadership: Theory and prac9ce. Thousand Oaks: Sage.
Schwab, Klaus., “The Fourth Industrial Revolu9on: What it means and how to respond.”
Retrieved May 27, 2017, from hfps://www.weforum.org/agenda/2016/01/
the-fourth-industrial-revolu9on-what-it-means-and-how-to-respond
Wilson, Ernest J., "Leadership in the Digital Age.” Retrieved May 25, 2017, from
hfps://www.researchgate.net/publica9on/237762629_LEADERSHIP_IN_THE_DIGITAL_
AGE_Ernest_J_Wilson_III_To_Appear_in_The_Encyclopedia_of_Leadership
Richardson, John Adm., “A Design for Maintaining Mari9me Superiority.” Retrieved May 27,
2017, from hfp://www.navy.mil/cno/docs/cno_stg.pdf
Graphics
4 IR Graphic. hfps://thinkmarke9ng.ca/wp-content/uploads/2016/09/
Think-Banter-inset-Sept2016-InfoGraphic-1.png
15