Regenerative agriculture has been proposed as an alternative means of producing food with lower—or even net positive—environmental and/or social impacts (Rhodes, 2017). A range of claims have been made by different parties about the potential for regenerative agriculture to enhance the sustainability of food production, including for the possibility that regenerative agriculture could form part of a climate change mitigation strategy. Regenerative agriculture is a holistic agro-ecological approach that regenerates ecosystems, especially soils, and keeps them in a resilient state. It holds many promises, not only positive environmental promises but also social promises and economic outcomes for farmers. By preserving the functioning of the soil, regenerative agriculture not only preserves carbon storage, thus contributing to the fight against global warming, but also the fertility of cultivated land in the face of desertification, and even... the health of consumers ! Nous Sommes Vivants approach of regeneration for companies is aligned with regenerative agriculture practices. The regenerative economy allows humans to co-evolve with the natural systems around them and reverse degenerative systems (Mang & Reed, 2013). Indeed its purpose is to allow a collective to contribute to an ecosystem service to assist nature in its ability to regenerate. Thus, the regenerative economy goes further than the functional economy and the circular economy, which do not regenerate the resources essential to the health of ecosystems. According to Guilbert del Marmol (2014), “the future of the circular economy will be alive, reconnected with nature of course; but above all, it will be human” (understand: humans will no longer be excluded from nature and integrated into ecosystems as living beings like any other). “Deep ecology does not separate humans from the natural environment. Deep ecology views the world not as a collection of isolated objects, but as a network of fundamentally interconnected and interdependent phenomena. Deep ecology recognizes the intrinsic value of all living beings and considers man as a simple element in the web of life. The Systems View of Life, Capra and Luisi (2014). The concrete solutions regenerative agriculture brings are already on the plates, the cupboards of Americans, Australians.... Do you want to know which brands have invested in regenerative agriculture ? What products they have launched ? What claims have they made ? The level of transparency from farm to fork ? What are the certifications ? What about companies - consumers impacts ? www.noussommesvivants.co

1. The principles of regeneration
taliacollective
REGENERATIVE BRANDS
PART 1 - THE CLIMATE SOIL STORY

2. Illustration
OLI
SCARFF
AFP
1- CIRCULARITY TO REDUCE IMPACTS
2- CLAIMING REDUCED CARBON EMISSIONS
3- CAPTURING CARBON EMISSIONS FOR CONSUMERS
4- TAKING PRIDE IN REGENERATIVE AGRICULTURE
5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES
6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES
Reminder : what is regeneration ?

3. 1- CIRCULARITY TO REDUCE BRAND IMPACTS
The third principle of circular economy is to regenerate nature. Yet circularity is essential but not sufficient for regeneration.
A circular economy makes use of various strategies such as reducing, reusing and recycling that together eliminate waste,
lower material and resource consumption and reduce greenhouse gas emissions. To be regenerative the process needs to go
beyond restauration with multiple - integrated - holistic - impacts (climate AND biodiversity, soils AND water, nature AND
humans, overall well being / health of living beings).
Illustration
OLI
SCARFF
AFP

4. We believe that a modern
business is one that benefits the
economy, society and the
environment. We strive to make
this happen by using innovative
materials, promoting restorative
farming practices and designing
products that are made to last.
THE FUTURE OF FASHION IS REGENERATIVE BY DESIGN.
Stella Mc Cartney believe’s that the future of fashion is circular – it will be restorative and regenerative by design
and the clothes we love never end up as waste. For biological materials, such as cotton, cellulose and wool, to
meet the standards of the circular economy, they not only need to be produced in a way that they can safely
become soil nutrients (i.e. green chemistry), but also need to be farmed in a regenerative way. Source

6. EILEEN FISHER REGENERATIVE PROGRAM FOR WOOL SOURCING.
For Eileen Fisher being circular means choosing fibers that are regenerative. The brand has been sourcing merino
wool with OVIS XXI, a B Corp based in Argentina, that manages a collaborative network of producers that
implement EOV™. “Regenerative agriculture is leading to carbon sequestration, drought resistance, and plenty of
grass for the sheep to graze” says Megan Meiklejohn, Sustainable Materials & Transparency Manager. Source
The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too

7. IT’S GOOD FOR
HAIR, SKIN,
AND…OUR PLANET
Our vision is circular and
regenerative; we aim at
restoring the
environmental balance
between human beings
and nature, giving back
what we already received” -
Davide Bollati, Chairman of
Davines. WE STAND for
regeneration with
regenerative organic
Barbera grape pomace
extract from Mr. Cunials
vineyard in Parma. Source

9. REGENERATIVE AND
RENEWABLE
As part of their Autumn/Winter
2022 collection UGG Classic
launches shoes made with
regenerative and renewable
materials. The design of the
Classic Mini Regenerate also
includes UGG Sugarcane
Outsole foam made with
renewable sugarcane.
“It’s our first ever classic style
UGG boot to feature sheepskin
sourced from a farm that
practices regenerative
principles” - Atkins Ranch.
Source

10. The principles of regeneration
Foaming Tallow Hand Soap!
White Oacks
farm zero-waste
production system.
Meats, organs, and
bones are sold to
customers for
consumption, and
hides are tanned for
leather or dehydrated
for pet chews.
To complete this
picture of full carcass
utilization, beef fat is
rendered on-farm to
later be crafted into
tallow goods like
soaps, salves,
candles, and
moisturizers.
Source
NOTHING GOES TO WASTE

11. The principles of regeneration
Illustration
OLI
SCARFF
AFP
2- PRODUCTS CLAIMING REDUCED CARBON EMISSIONS
Regenerative agriculture improves the soil's capacity to sequester carbon from atmosphere. Some brands are on a carbon mission to
reduce emissions. Among those some aim for net zero by 2030. Since for clothing and food brands 70% of emissions come from
farming, new farming methods are the solution.

12. TRACKING CARBON EMISSIONS
Most of growers product’s carbon
emissions come from growing the
actual wool.
Smartwooll growers are using the
Regenerative Index from ZQRX to help
them measure and improve how much
they give back as they offset carbon,
and restore waterways, protect native
species, and enhance local
communities.
So not only will this help cut down on
carbon emissions, but it helps
regenerate soil while building a
sustainable future for Merino farming.
Source

13. CARBON
SEQUESTRATION FROM
LAND TO MARKET
The wool–which The North
Face is using in a new beanie
is produced in a way that
allows the ranchers to
sequester large amounts of
carbon as they raise sheep.
Many farms can work to
reduce carbon, since plants
absorb it. Measures like
planting fallow fields,
layering compost, and
planting trees made it
possible for Bare Ranch to
save 4,000 metric tons of
CO2, which is about the
same as the emissions
from around 850 cars.
Source
The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller
Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too

14. OFFSETTING 80% OF FARM GREENHOUSE GAS EMISSIONS
THROUGH REGENERATING SOIL PRACTICES.
Inspired by the
traditional Mexican
Barbacoa style of slow
cooking meat, their
100% grass-fed Beef
is seasoned with a few
flavorful spices. An
LCA study, at White
Oak Pastures, found
that the 3,200-acre
farm stored enough
carbon in its grasses
to offset not only all of
the methane
emissions from its
grass-fed cattle, but
also much of the
farm's total emissions.
With national
distribution at Whole
Foods Market, it’s
EPIC’s highest selling
beef product. Source

15. CLIMATE FRIENDLY
INGREDIENTS AND LESS
TIME ON THE ROAD
Limiting the distance of their
ingredients travel is a priority! Their
wheat is grown only 2 miles from
the mill where it becomes flour.
The mill is only 85 miles away
from the bakery where this flour is
transformed into delicious
Moonshot snacks. With less time
on the road, their ingredients aren’t
just climate-friendly, they deliver
snacks with fresher, bolder flavors as
well.
Source

16. From a carbon-neutral tannery in Germany to a carbon-neutral factory in Somerset, the entire journey
offsets all carbon emissions in the production process. Mulberry has partnered with the World Land Trust to
further offset the transport and packaging of Lily Zero Collection.
Source
CARBON NEUTRAL LEATHER BAGS FROM REGENERATIVE SOURCING AND
IMPROVED TRANSPORTS AND PACKAGING
The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too

17. CARBON NEUTRAL PLANT-BASED DAIRY ALTERNATIVE
Wide Open Agriculture has developed an eco-friendly plant based protein from
Australian Sweet Lupin, a legume crop similar to soybeans, but with a higher fibre
and lower fat content. The protein is designed to have a low carbon footprint, and
can be farmed using regenerative farming systems. The “techno-function and
eco-credentials” of the product have been highlighted by the Company as
competitive advantages compared to other similar products. SOURCE

18. Thalerhofstraße
85,
8141
Premstätten
3- CAPTURING CARBON EMISSIONS FOR CONSUMERS
Projects contributing to net zero goals and possibly generating offsets vary a lot by project type (renewable energy, carbon capture &
storage, avoided deforestation), type of action on carbon emissions (reduction, removal) and features (notably whether carbon is
stored or not with implications for the permanency of abatement effects). What’s new is that consumers can contribute to those
through their daily shopping.

19. They grow Tassie beef
that’s ‘beyond sustainable’
using non-conventional,
holistic farming practices.
They work with Mother
Nature to remove carbon
dioxide from the
atmosphere, and store it
back in the ground where
it belongs. They are
committed to a better way
of producing food, and
convinced it all starts with
soil. In 2019, Tas Ag Co
became the first farm in
Tasmania to register a
soil carbon project
through Australia’s $2.5
billion Emissions
Reduction Fund, using the
only soil carbon
measuring protocol
eligible under the United
Nations Paris Agreement.
ON A MISSION TO CAPTURE CARBON

21. HappyBaby Organic &
Regenerative line of baby food
is made with ingredients that
are Farmed for Future—
ingredients inside come from
farms that apply regenerative
agriculture practices that, at
scale, help to sequester
carbon and reverse climate
change. They are committed to
a movement towards a happier
and healthier future for our
children. They source oats from
a ROC™ Silver farm meeting
the highest standards in the
world for soil health, animal
welfare, and farmworker
fairness.
Source
FARMED FOR OUR FUTURE TO REVERSE CLIMATE CHANGE

23. This is the case because there
are no chemical fertilizers and
pesticides and healthy,
organic soil has the ability to
capture more carbon from
the atmosphere and reverse
climate change.
No glyphosate, GMOs, or any
other funny business—just
good oats grown in healthy soil
on biodiverse farmland. Folks
at Stuart McMillan and the staff
at Nature's Path managed to
get Regenerative Organic
Certified. Regenerative
Organic Certified oats and
oatmeal from nature’s path
organic are available at major
retailers nationwide. Source
EATING REGENERATIVE ORGANIC OATMEAL IS BETTER FOR THE PLANET.

24. PERENIAL GRAINS ARE FIT FOR
CLIMATE, NITRATES AND THE SOIL
According to Whole Foods Market, grocery grains are
refocusing on the environment in 2022, emphasizing
grains grown via agriculture practices and farming
processes that help address soil health. One such
grain on the Whole Foods Market trend list is Kernza,
the first commercially-viable perennial grain in the
United States. It has a long, dense root system that
can greatly reduce nitrate-nitrogen leaching and
deliver other environmental benefits to soil, water
and climate. It is also one of sixteen new perennial
and winter crops and cropping systems being
developed and improved by the University of
Minnesota’s College of Food, Agricultural and Natural
Resource Sciences (CFANS) Forever Green Initiative
(FGI). Source

25. The crop's roots grow long
and deep, making the soil
healthier for other plants. It
also draws carbon out of the
atmosphere and into the dirt.
In terms of what it does for
the actual beer, Kernza adds a
subtle spiciness that
complements the beer's crisp
and floral notes.
Source
CARBON SEQUESTRATION BY THE ROOTS

26. CONSUMERS CAN MEASURE
CARBON IMPACT WITH OATLY
Oatly was among the first brands to see success with oats as
an alternative milk base, and now they’re further setting
themselves apart on shelf with the use of a carbon label. The
calculations for a product’s rating include everything in the
product lifespan from farm to store and everything in between
(like packaging and transport). The rating is prominently
displayed on the front of every milk carton, with more
information offered on their website. Source

27. REDUCING CONSUMPTION ENVIRONMENTAL IMPACT
Reewild has built technology that
enables customers to instantly track,
reduce and offset their carbon
footprint.
With the click of a button, Reewild’s
technology simply outlines itemised
carbon scores throughout a
product’s life cycle. This allows the
customer to immediately offset their
exact carbon footprint by supporting
products from regenerative
agriculture. The technology, an
industry first, allows both the brand,
retailer and consumer to become
carbon neutral or go climate positive.
Source
Learn about the
provenance of your
grocery products and
understand their emission
source, from farm to fork.

28. CARBON NEUTRAL MEAL RANGE
The Wild Hare Group has engaged in regenerative
agriculture incorporating ingredients that have
been designed to minimise carbon output.
For instance, Wild Hare’s products use traditional
UK grains that require 50% less water than
commercial wheat, and this is supplemented by
offering soil audits to ensure ongoing fertility
while monitoring nutrients.
Further along the chain, other sustainable
approaches such as not using plastic packaging
helps to enhance the environmental positives.
The Wild Hare Group is now offering its retail
partners the opportunity to integrate Reewild's
carbon scoring and tracking app. The technology
allows both the brand, retailer and consumer to
become carbon neutral or go climate positive.
Source

29. THRIVE MARKET, by curating and developing regenerative products,
including 47 newly added regenerative items last year, has helped drive
the return to farming practices that are inherently climate conscious.
Source
CLIMATE POSITIVE GROCERY STORE FOR CLIMATE ACTIVE CONSUMERS

30. Stuart
Williams
4- TAKING PRIDE IN REGENERATIVE AGRICULTURE
Brands aim at delivering various ecosystem services at once : removing carbon dioxide from the air and improving soil health.
Indeed the key to soils reaching their full potential to store carbon is keeping soils healthy. A set of graphics from Climate Central
show the maximum amount of carbon dioxide that cropland soils in each state could absorb annually through adoption of practices
that promote soil health. https://www.climatecentral.org/graphic/farmers-markets?graphicSet=State

31. RANGE REVOLUTION COMMITS TO REGENERATIVE AGRICULTURE REVOLUTION
WITH LEATHER HANDBAG COLLECTION

32. 2018 Annie’s limited-edition
version uses organic wheat and
oats grown on Casey Bailey’s
farm in Fort Benton, Montana.,
exclusively available at Sprouts.
Regenerative practices
including cover cropping and
extended crop rotation (two
organic rotational crops: wheat
and oats)
Grower Casey Bailey explained
that working with Annie’s is to
prioritize soil health. SOURCE
SOIL MATTERS
Each new products contains a blend of two organic rotational crops: wheat and oats in Bunny Grahams and wheat and peas in Elbow Pasta & Cheddar.

33. “Regenerative is the new
standard for human health
and planet benefits, and as a
company, it furthers our
mission of making nourishing
foods for people and the
planet. Practices include
increasing biodiversity by
planting trees and perennials,
creating a diverse feed blend
for their unique, heirloom
chicken breed that
incorporates small grain
cover crops and no-till
techniques. Source
FEEDING CHICKENS WITH ONLY GRASS
Kettle & Fire partnered with family farms practicing regenerative farming to source their bone broths including Cooks Venture
(a heritage breeding company and poultry farm in Northwest Arkansas)

34. 100% GRASS FED BEEF
Hickory smoked wild cranberry beef stick
are 100% Grass Fed Regenerative
Beef, water, cranberries (cane sugar and
sunflower oil), 2% or less of the following:
sea salt, cane sugar, natural spices,
mustard, garlic, and celery juice powder.
Source

35. “Our approach to regenerating the soil through our
planned grazing of both the dairy cattle and the
chickens, and our holistic approach to farming is
both good for the land, and good for people. We are
putting carbon back into the soil, sequestering that
carbon in an effort to reverse climate change”
“We are building our soil, our own carbon farm,
from the ground up, utilizing cows and chickens to
move carbon out of the atmosphere and back into
the Earth’s soil. This is our regenerative, organic
approach”.
Source

36. TABLAS CREEK VINEYARD &
REGENERATIVE AGRICULTURE
Biodynamic/regenerative practices used at Tablas
Creek include a flock of 290 sheep and alpacas who
are moved through the vineyard in a managed way
to weed and fertilize it.s Creek is the First
Regenerative Organic Certified™ Winery in America

38. 100% LARGE LANDSCAPE GRAZING
Raising buffalo as nature intended is as
regenerative as it gets. As Dan O'Brien states,
“We were practicing regenerative agriculture
before it was cool”.
At Wild Idea Buffalo Company they have raised
the stakes in how animals are raised for food. In
addition to their large landscape-grazing model,
where bison graze 365 days a year on the
prairie, the other key components include:
● 100% Grass-Fed/Grass-Finished
● 100% Antibiotic & Hormone Free
● 100% Herbicide & Pesticide Free
● 100% GMO Free
● 100% Humanely Field Harvested
SOURCE
These boots from Patagonia are
made from durable, high-quality
bison leather from Wild idea Co

40. RE-GEN-ALE: THE FIRST BEER TO ADDRESS
CLIMATE CHANGE AND IMPROVES SOILS
It’s the first traceably sourced beer to address climate change
through agriculture using Indigo Carbon, a program that provides
growers with a financial incentive to store carbon in their soils !
It features malt from Epiphany Malt in North Carolina, a maltster
dedicated to embracing regenerative farming, and regeneratively
grown wheat from Kansas-based farmer, Doug Keesling, who has
implemented regenerative growing practices for 20+ years!
Regenerative growing practices – like cover cropping, increased
crop diversity, not tilling the land, reducing pesticide and fertilizer
use, and integrating livestock – remove carbon dioxide from the
air, improve soil health and add to grower profitability. source

41. The principles of regeneration
SOIL PRACTICES
5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES
Some brands have made the choice to communicate on their regenerative practices as a distinctive feature to
gain consumer preference. The focus is on these practices rather than on a specific consumer benefit.

42. Consumers are looking for
regenerative agriculture
practices such as crop rotation
to be identified on products like
this one from Varietal Crop
Crackers.
Alpha Food Labs sells Varietal
Crop Crackers, which offers the
crop rotation list on each
package for years 1 to 3.
For example, its year 2 crop
rotation crackers list is Dark
Northern spring wheat, millet
and flax.
Source
CROP ROTATION

43. Spudlove fifth-generation
farming family making
thick-cut organic potato chips
from regeneratively grown
potatoes “Good potatoes take
time and care to grow, and
skipping steps has never
really been our style. That's
why we adhere to longer crop
rotations and careful cover
crop selection: (we call it
“green manure!”), to help
reduce disease, protect the
soil and increase fertility on all
our organic fields keeping our
soil healthy and happy for
generations to come”.
Source
FROM SEED TO SOIL, FIELD TO FRYER, CUT TO CRUNCH
SpudLove Recognized by Whole Foods for Regenerative Agriculture Practices and Award Winner

44. "Farmers trained to use System of Rice Intensification
(SRI) methods, which we call More Crop Per Drop™,
have demonstrated that it is very feasible to generate
important economic and environmental benefits like
increasing yields of traditional varieties, reducing water
use and methane emissions and also be regenerative."
Lotus Foods Co-Founder Caryl Levine.
Source
MORE CROP PER DROP

45. Nestled in a vast agricultural landscape
just outside Parma, Italy, the new
European Regenerative Organic Center
incorporates practices such as
companion planting (growing two crops
close together) and composting across
its 25-acre research garden. A
partnership between the Davines Group
and the US-based Rodale Institute aims
to share regenerative practices with
farmers who grow plants like
elderberries used in products such as
Comfort Zone's Sacred Nature Hydra
Cream. SOURCE
COMPANION PLANTING LEADING TO BETTER BEAUTY PRODUCTS

46. EVEIL: CHAMPAGNE FROM REGENERATIVE VITICULTURE (COVERED SOILS)
We are aware that we can trust Nature to have healthy vines and quality grapes. We have thus awakened to
the ingenuity of Nature”. The good health of our vines is based on the regeneration of soil life with the
reintroduction of trees, a strip of grass left all year round in all the vineyards. They also planted 300 meters
of hedges. Source
No regenerative certification yet

47. “With our samples, we realized
that there were very fewer worms
in our soils. The earthworm is the
marker of living soils, and there
were fewer and fewer of them".
Putting the vineyards at risk :
water retention… Jessica
Jazeron-Schneider R&D director
for Mumm Perrier-Jouët.
Following the audit, the group
made the strong choice to devote
20 of its 260 hectares of vines to
covered soils experiments.
Implementing new practices that
are more respectful of the soil
while guaranteeing satisfactory
qualitative and quantitative yields
and respecting the organization
and working conditions of the
teams is a challenge. Source
MUMM CONVERSION TO REGENERATIVE VITICULTURE WITH COVERED SOILS
No regenerative certification yet

48. RESTORING THE SOIL
Helpful Hens, as part of the Blue Sky Family
Farms brand creates a vibrant ecosystem
using principles and practices that prioritize
preserving and regenerating topsoil.
Pasture Raised Non-GMO Eggs certified. Not
regenerative certified. Source

49. Perdue is the first large poultry producer to build a leading pasture-raised chicken program at scale.
Pasture-raised chicken is a chicken that was raised in a pasture covered with grass and other plants that is at least
108 sq feet of outdoor space. Pasture-raised chickens are able to bop around and peck the ground for
seeds, worms, and other grains from the soil. Their waste fertilizes the soil, rather than fall from one cage to
another like we have seen many times with factory farming. According to USDA Perdue chickens have spent at
least 51% of their life cycle on pasture. Organic chickens are raised free range certified organic farms, not
regenerative. Source.

52. The mobile abattoir eliminates the need for live transport.
Whilst On-Farm Processing will always provide superior meat quality to traditional static abattoirs through the
simple process of removing live transport stress, the best beef can only come from the best farms adopting the
best farm management practices. Provenirs ensures that all of the livestock processed through its mobile
abattoir are raised in ways that support the regeneration of the land’s ecosystems and biodiversity. Provenir

53. The principles of regeneration
ocean
6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES
Ocean farming produces positive system impacts by restoring and healing systems. Ocean farmers have measured
increased oxygen levels, decreased carbon and nitrogen levels, species of marine life returning to the areas that haven’t
been seen in decades. However regenerative ocean farming seems limited to Kelp with its specific properties.

54. NOBLE OCEAN SEAWEEDS FARMERS
Seaweeds are a nutritious ingredient that contain
high amounts of omega-3, potassium, iron,
calcium and fibre. Many chefs and other food
designers are now actively sourcing ingredients
that are both nutritious and nature-positive.
Source
Photo by Eva Helbaek Tram, Havhøst.

55. OCEAN FARMED KELP
The world's first Kelp Burger - now with 50% less plastic, packed in a home compostable paper box!
Featuring a 100% plant-based, non-GMO, soy-free, gluten-free burger created from ocean farmed kelp,
mushrooms, and superfoods. Since launch AKUA has used 40,000 pounds of regeneratively ocean farmed
kelp responsible for removing 2,000 pounds (1 ton) of carbon from our oceans. Source

56. FIGHTING CLIMATE
CHANGE
By growing and eating
more kelp we can help
fight climate change &
improve the health of our
oceans. At Barnacle we
turn kelp into food, to
make a brighter future for
our oceans and
communities.

58. PERUVIAN SCALLOPS REGENERATIVELY FARMED BY SEATOPIA

60. Reminder : what is regeneration
Full document (here)

61. The negative impact of our agriculture on soils
Growing food and fiber
through industrial methods
has devastated our soil and
climate. Forecasts have
predicted that global
topsoils will deplete in 60
years at our current rate,
while studies have proven
that conventional, industrial
agriculture contributes up
to 25% of the emissions
driving the climate crisis
(source) A 2008 report entitled "Global soil degradation" estimated that land
degradation (about 2 billion hectares of land worldwide) affects 38% of
the world’s cropland and has reduced water and nutrient availability
(quality and access).

62. The urgency of regeneration
Planetary boundaries
have already been
crossed for biodiversity
and land change.
It is therefore imperative
for companies to turn to regenerative
models
and not only reduce their
negative externalities

63. The economic system needs to be (re) integrated
into the social and environmental systems
A matter for economy to
respect the environment and
social limits but also a new
integrated environmental -
social - economic approach.
Note from Nous Sommes Vivants on regeneration HERE with projects
carried out HERE
Collective impact
Community of stakeholders

64. Sustainability is the bridge, regeneration is
the destination
Regenerative development
improves rather than degrades.
Instead of fixing problems,
Regenerate Life investors focus on
generating new potential.
Investing in regeneration is
investing in local capabilities.
Webinar from Nous Sommes Vivants about regenerative
7 life principles HERE

65. The ecosystem services
Becoming a regenerative company
is a matter of ecosystem services*
provided to the planet as a whole.
Valuation of ecosystem services
need to be monetary yet not only
monetary. Behind a tree, there is a
forest. The forest is priceless.
Companies need to make a strong
regenerative commitment deeply
rooted in their business ! Their
business needs to be regenerative by
design (see following examples)
Note from Nous Sommes Vivants on the economy of
mutuality (first wave of regenerative economy) HERE
*This is the logic of the donut theory developed by Oxford economist Kate Raworth in
Oxfam’s paper A Safe and Just Space for Humanity. Better understanding of systems to
address dynamic complexity

66. Delivering ecosystemic services

67. The regenerative commitment
VALUE CREATED
FROM PURPOSEFUL
ORCHESTRATION OF
STAKEHOLDERS
STAKEHOLDER’S CONNECTEDNESS
WHICH ECOSYSTEMIC
SERVICE ALL
STAKEHOLDERS
AGREE TO DELIVER ?
Nous Sommes Vivant Regenerative Business Model Canvas
IS here https://miro.com/app/board/uXjVPLedpYo=/

68. The regenerative business model
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here
https://miro.com/app/board/uXjVPLedpYo=/
Key to success :
To identify company’s future
partners and future consumers.
The ones deeply engaged in the
regenerative commitment.
Through time.
Future Partners/Future Consumers

69. Regeneration improves soil capabilities

70. What is regenerative agriculture ?
There is no consensus on a definition.
-Some definitions are process based to
define a singular agriculture (like organic
agriculture).
-Some definitions are outcome based to
define what types of agriculture are
regenerative.
Variations in Definitions of Regenerative Agriculture
Source
Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the
energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and
the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the
accelerated decomposition of soil organic matter.

71. Regenerative agriculture has been proposed as an alternative means of producing food with
lower—or even net positive—environmental and/or social impacts (Rhodes, 2017).
A range of claims have been made by different parties about the potential for regenerative
agriculture to enhance the sustainability of food production, including for the possibility that
regenerative agriculture could form part of a climate change mitigation strategy.
Project Drawdown claims that “regenerative agriculture enhances and sustains the health of the
soil by restoring its carbon content, which in turn improves productivity—just the opposite of
conventional agriculture,” and estimates that regenerative annual cropping could reduce or
sequester 14.5–22 gigatons of CO2 by 2050 (Project Drawdown, 2020).
Bolder claims include those that “regenerative agriculture… has the potential to reverse climate
change” (Kastner, 2016) and that “we could sequester more than 100% of current annual CO2
emissions with a switch to widely available and inexpensive organic management practices, which
we term ‘regenerative organic agriculture”' (Rodale Institute, 2014).
What is regenerative agriculture ?

72. Regenerative agriculture in scientific literature
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73. Regenerative agriculture practices ?
Regenerative agriculture’s
principles :
- maintaining continuous
vegetation cover on the soil as
much as possible
- reducing soil disturbance to
promote stabilization of
organic matter on soil mineral
complexes
- increasing the amount and
diversity of organic residues
returned to the soil
- maximizing nutrient and water
use efficiency by plants
- restoring microbial life
essential to soil health and
biodiversity
For annual croplands, these practices
include:
- reduced tillage/no-till and cover
crops
- diverse crop rotations with higher
frequency of perennial crops
- grass cover for waterways and crop
buffers
- agroforestry (e.g. hedgerows,
windbreaks, tree cropping)
- conversion of marginal lands not
suited for annual crops to perennial
plantings
- integrated livestock management
with improved grazing management
- utilization of compost and organic
waste to build soil health
SOURCE

74. Regenerative agriculture positive impacts

75. Regeneration improves ecosystems biocapacities

76. Have a look at our (REGEN)BMC
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/