Refreshed uni brand
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The team proposes creating an interactive mobile application to communicate Sheffield Hallam University's brand refresh to current and prospective students. The app would feature maps of the university campuses that allow users to view buildings in 3D and learn about courses, facilities, and services. The goal is to bring the refreshed brand to life, showcase the university's strengths, enhance pride in the SHU community, and encourage students to choose SHU.
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Refreshed uni brand
- 1. ‘ Refreshed’
- 2. A short introduction… This team consists of 2 game design students (Michael Chrimes and Jacob Henry) and 2 animation students (James Culpin and Curtis Headley) This gives us a wide range of abilities and skills that we can take advantage of within this project. The client brief states that the team will be working with Creative Media Services within Sheffield Hallam University to create a campaign to communicate the Sheffield Hallam University brand refresh to current students.
- 4. Creativity… This statement within the brief allowed the team to be completely free with our choices (to a certain extent) and created an array of possibilities as an outcome. The following are those outcomes highlighting how we worked with the brief in order to come to a solid concept. Your project can use any type of media you wish and you are free to be truly creative and innovative in the design, development and delivery of your communication campaign.
- 5. Day in the life of a student… The decision was to bring together the array of skills that were available and as a result show a variety of medias within one format. It would be a 'day in the life of'' style clip which would use different mediums to introduce the university website. For example, a YouTube video which could contain a link to the web page. (as seen below) This was our first prioritised idea based on the different suggestions being made by each individual within the team.
- 6. We introduced an idea based around starting it in the morning as photographs that are introduced at certain intervals, for example, the individual waking up, having breakfast, leaving to go to university, etc. The time between when the photos are taken would get closer together to make it increasingly flow until it becomes smooth enough to become a video.
- 9. Support advert… It would show a student struggling with a piece of work. For example, perhaps an essay that needs to be completed or a test. The student would then be approached and helped by fellow students and staff to represent that Sheffield Hallam is always behind you and helping you. The second idea we decided to develop was an advert for the TV or web which would have the possibility to show a different aspect of going to Sheffield Hallam.
- 15. Initial maps…
- 24. Thank you…