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Reframe: Serving Content-Holders
- 1. The Reframe Project Making our visual heritage accessible to all.
- 3. • “Off the shelf” and into new markets/platforms • Non-exclusive • Best possible terms for group • Opt-in or out • Variable pricing and licensing schemes • Reach commercial and institutional users Serving Content Holders
- 4. • Digitize source video for free • Optional: – DVD on Demand – Digital Video on Demand • Fair split • Non-exclusive / 3 year term • Personalize pricing and licensing schemes Reframe & Amazon/CreateSpace
- 5. Getting Heard Thru The Noise The Reframe Website • Multiple search and find options • Curated – top down, bottom up • Participatory recommender systems • Branded by rights-holder • Serve institutional and educational users
- 14. reframecollection.org * For more information, contact: partner@reframecollection.org
Editor's Notes
- 1.Query audience about experience (Filmmakers? Distributors? Level of understanding of new distribution? Already distributing via web?) 2. Define terms of digital distribution space: digital video and video on demand platform partner (ad-based, free, pay per view) self-distribute vs. digital rights manager aggregator (get heard through the noise)
- <number> THIS SLIDE (Note: only top half shows up on screen): Reframe is an aggregator, tool, aide in reaching your sales goals. Describe Reframe mission at large. Get films off the shelf and preserve visual history. Make it cost effective and easy for filmmakers. Give them choices. CLICK.
- The most important thing is: how does the program serves your needs? (Discuss list) CLICK
- Reframe’s first platform partnership is with Amazon. Discuss nuts and bolts of the agreement. Discuss List. CLICK.
- The other half of the equation is how to help your viewers and buyers find the content. Discuss the website in an overview. Discuss the points. CLICK.
- <number> Ways to search content: collections, filmmakers, genres, subjects, and search bar. Skip detailed search and find a filmmaker, Jay Rosenblatt CLICK
- Every filmmaker has the opportunity to have a personalized profile page. Jay is obviously distributing one film through Reframe. You can click on “Human Remains” and be taken to it’s film page. CLICK
- This is the top half of a film page which includes a player for trailers and the purchase options box. In one ex of an approach, Jay has chosen to sell only DVD with institutional pricing. For many, this choice might be made because of the specific rights they own and can sell or they may simply want to make only certain versions available. CLICK
- This is the bottom half of “Human Remains” film page. Here you can see additional information in drop down boxes. As a content holder,you determine what information goes here. You can also include downloadable materials. Let’s go to a collection page next to see a different approach.
- Here is an example of a distributor’s collection on Reframe. (This page is also truncated.) DER is a well-known distributor who has a successful business selling DVDs and videos to the institutional and consumer audience. They’ve opted to take a collection of 79 of their films and join Reframe in order to make those films available through VOD. Name some of the other distributors who are working with Reframe. Let’s go to N!ai. CLICK
- One of Reframe’s biggest selling VOD titles (and even a good seller comparatively on Amazon), this page shows that DER is only making the film available for digital purchase and at home use pricing. If you would click on purchase now, you would be taken to Amazon’s VOD page for the film and either be able to watch it streaming or if you are a PC owner or have a device like TIVO, you could download it. AND FOR ONE FINAL EX OF A CONTENT OWNERS USAGE OF REFRAME, SALLY POTTER. CLICK
- Accomplished independent filmmaker Sally Potter is an example of another type of approach. Best known for Orlando and The Man Who Cried, Sally wanting to put whole collection in one place. Amz relationship allows us to pull in titles she doesn’t own rights for but sells on Amz. Now, she can sell it alongside early works,documentaries. For ex, Thriller, a well known work of feminist cinema is first avail here on DVD and VOD. Sally is selling her films in both DVD and VOD.
- <number> In summary, the most important thing to figure out is what works for you. Knowing your audience and your own bandwidth for distribution and marketing will help you focus on a plan. The value I personally find from selling my work through Reframe is that I have the freedom to choose the way I want to sell my work, and I also get a better negotiated rate. It also takes away most of the headache of distributing because all of the fulfillment is handled through CreateSpace. The only cost to me was to ship my digibeta to them, and the rest is pure profit. Questions?