The Reform Party of Canada was founded in 1987 in Winnipeg, Manitoba to represent western Canadian interests and address feelings of alienation in western provinces from the federal government. It was led by Preston Manning, the son of a former Alberta premier, and sought to create a new national conservative alternative to the Liberal party. While initially focused on western regionalism, the Reform Party shifted its strategy to run candidates nationwide and became the Official Opposition in 1993 due to growing dissatisfaction with the major parties. Manning later worked to merge Reform with the Progressive Conservatives to create a single national conservative party.