Duckies is a toy designed to teach children lessons through stories stored inside. It takes the form of a duck shaped container made from eco-friendly bamboo. Small paper parchments containing stories and illustrations can be stored inside and accessed by the child. The stories aim to teach values like sharing and respect. Boys and girls versions contain gender-specific stories. After reading all the stories, the duck can be reused to store other treasures or discarded as organic waste.

1. selected concept
team 16
Camila, lucas & marcos

2. Duckies is a toy for kids to have fun while learning a
lesson. Inspired on the WonAng tradition, it is about
concepts such as community, love, share and respect
for the other, be it the child’s parent or another child,
amongst other things.
It may come as a single product or a couple and, with a
duck shape, it stores small parchments inside itself. By
the simple act of sliding the upper part, one can access
the hidden treasure inside. Duckies encourages an
approximation during the reading of the stories as well
as self expression and immagination when interacting
with the stories or playing with the toy itself. On the
inside of the male duck, one will find lessons targeted
to boys, while on the inside of the female duck, stories
aiming for girls will be find. This way, boys and girls
can play and learn together with their different stories
and lessons.
After the child reads all the stories, the duckies can be
used asa chest for any other small treasures, refilled
with new parchments that the parents would be able
to buy, or just easily disposed as an organic residue
due to its eco-friendly materials.

3. the
product
3d model

4. the
product
3d model

5. the
product
technical
drawings

6. the
product
technical
drawings

7. the
product
material
The final product should be made out of bamboo, an
eco-friendly material. It’s a renewable source that
grows and spreads quickly, it releases more oxygen
in the air than similar sized trees and also helps to
improve soil conditions.
In order to prototype you can use any other materials
that would fit your equipment and tools limitations.
http://life.gaiam.com/article/how-eco-friendly-bamboo

8. the
product
color
The painting should follow the same style as the
WonAng, with vivid colors (mainly with primary colors,
preferred by children). Also, it should use soy based
ink, which results in brighter and more vivid colors,
while it’s also eco-friendly.
Finally, as a detail to enhance the difference between
male and female duck, which would contain stories
targeted for boys and girls respectively, is that the
colors for the male duck should be a little darker and
more saturated, while the colors for the female duck
should be lighter.
For the prototyp you could use another type of ink if
it’s easier to find.
http://pt.slideshare.net/patsyrivera/types-of-eco-friendly-ink

9. the
product
DUCK
naming +
stories
=
duckies
In order to come up with a name for the product, we
started with a small brainstorm of words that would
describe the concept. After some work, we decided
towards a combination of the words duck and stories,
and came up with duckies.
Finally we also discovered that this was actually
an existing english word, that would mean “dear,
sweetheart, darling” (used as a term of endearment
or familiarity), which would fit to the concept of the
product as it aims to teach about how to properly
behave and live with your dear one.

10. the
product
the logo
While quickly developing a logo for the product, we
wanted it to bring a human, handmade feel, also with a
touch of cuteness so we could have a more emotional
appeal towards the target group.
In order to do so, we’ve chosen the font Grand Hotel,
which is a script with a classic touch. To make it more
cute and also relate it to the WonAng folklore, we added
the detail of a small heart on top of the “i”.
Here you can se the version for use in a dark
background, and the version for light backgrounds.

11. the
product
the stories
format
We’ve decided that the card would come rolled in as
small parchments. This is a metaphor for the lesson as
a treasure, a valuable piece of knowledge. Also, this way
we would add an element of surprise and excitement
as the child unrolled the small piece of paper.
The papers would be rolled up tightly and stored inside
the duck until its internal space would be filled.

12. the
product
the stories
Dimensions
The size of the parchments were derived from the
height of the space available inside the duck. From
it we used the golden ratio to define the final size of
7,55x12,2cm.
One size of it would have a small story or lesson to the
child, while on the other side there would be an sketch
illustration representing it.

13. the
product
the stories
material
Since it should be an eco-friendly toy, we decided
to use recycled paper to print the small stories with
lessons. We also opted not to use any refinements,
such as glaze, so the paper could be recycled again
more easily.

14. the
product
the stories
typography
In order to reduce the impact of the printing process,
we’ll use the font Ryman Eco to tell the stories. This
was a font developed by the Ryman Stationery company,
from UK, build with stripes instead of thickers trokes,
thus, requiring less ink to be printed. According to
their website, using this font could reduce in 30% the
ink required to print. Besides that, Ryman Eco is also
an elegant, legible and free alternative.
http://www.rymaneco.co.uk/

15. the
product
the stories
color
Kids love painting and coloring things. Therefore, we
decided that the card would be printed only in black ink,
so kids would have the chance to paint their stories as
they’d like. To encourage this, each story would have a
sketch illustration on it.
We also encourage that this is printed in a company that
uses soy ink, which is made from renewable sources,
easier to recycle and have a reduced cost.
http://sustainablebusinessforum.com/sbtoolkit/77576/benefits-eco-solvent-inks

16. the
product
the stories
grid
The golden ratio was used to define the grid system in
the parchments. Through a sequence of division, we
could split the biggest golden rectangle (the total size
of it) into smaller golden rectangles and squares.

17. the
product
distribution
A cardboard package was designed to store, protect
and also work as selling point.
It should have the logo on both sides as well as
information about the age group it belongs, the
instructions on how to handle it.
The duck would fit in a small hole cutted in the
cardboard and would be fixed with the help of a

18. the
product
distribution
A cardboard package was designed to store, protect
and also work as selling point.
It should have the logo on both sides as well as
information about the age group it belongs, the
instructions on how to handle it. The duck would fit
in a small hole cutted in the cardboard and would be
fixed with the help of a plastic sealing.
We’re finishing the technical drawings of it and will
upload by thursday max.

19. the
product
communication
The product should be communicated as a toy by itself
but also as an educational toy, since it brings lessons
through the stories.
The characteristics of surprise and fun through
painting the parchments and/or learning should be
highlighted.

20. thanks for watching
we’ll be awaiting for your feedback :)