2. Intro
The Family Araucaria Tree is an educational memento that children can use with their
family. The activities that they complete help them learn about their local environment
together, which serves doubly as a bonding experience.
There are fifteen weeks included in the experience. The child and parents pull off a
seed packet or care packet each week and complete a mission noted on the card.
After a packet is removed, the string can be removed, and the clip can be used to hold
pictures of progress the family takes of their garden. The inside tree will become full of
foliage and memories at the end.
4. Technical Drawings
The measurements
can be adjusted
whatever you want.
If you think the
proportion you
made is better, you
can change
anytime.
1
2
3
4
5
6
7
8. Part2 : Mission Card
The shape is also random here.
The mission will be written on the other side.
9. Part : Seed package The shape of package is also random.
You can change it if you want.
10. CMF
We chose to use recycled laser-cut wood and wood dowels for the material for our
product. It will be cost effective, easy to manufacture, and cheap to ship. The color will be
white so that it be modern and can match any home. The paper will be seed paper, which
is paper that can be planted as fertilizer and seeds in a garden.
11. Name
Our products’ name, Family Araucaria Tree, was inspired by the “Family Tree”, or the
map of ancestors a person has. It was also based on the legend of the Azure Jay; the tree
that the Jay plants is named an Araucaria Tree.
12. Distribution Strategy
The product will be sold in a box in the form of many pieces to be assembled by the
child and parent. It can be sold in a book store, a nursery store, or in the educational toy
section of a store. The product and its lessons are truly global, so it can be sold in almost any
market as children’s books and doll.
