New mothers have a high rate of relapse back to smoking after giving birth. This can negatively impact both their own health and the health of their newborns through exposure to secondhand smoke. The presentation discusses the dangers of postpartum smoking relapse and various evidence-based strategies that can help reduce the relapse rate, including behavioral counseling, pharmacotherapy using nicotine replacement therapy or other smoking cessation medications, digital interventions like mobile health apps, and electronic cigarettes. Adopting the right strategy based on each individual's needs and circumstances can help new mothers maintain their smoking abstinence and provide a healthier environment for their newborns.