- The document provides an analysis of an automotive company's social media presence and recommendations for improving engagement and sales. It identifies weaknesses like decreasing fans and lack of branded content.
- Recommendations include using influencers to post vehicle reviews from showrooms, offering loyalty programs and discounts for private groups, and developing a content strategy with different types of promotional, value-added, and engagement posts.
- Samples of potential social media post content are provided promoting vehicle brands and offers. Locations of company showrooms are also listed.
2. ● Self Analysis
● Point of Action
● Samples of content
● Social Offer
● Financial Offer
3. Self Analysis
● Fanbase has lost 769 fan during one month
Due to Social media actions, there was decreasing in
the number of fans on the page.
● The most use
hashtags on the page
4. ●Specialized Showrooms for each
brand
●Gifts for VIP Customers
●Offer Every Friday
●Has a fan base in Turkey
●No Shared Videos
●Missing Informations of Showrooms events, information and pictures
●Arabic font isn’t the best choice
●Few branded content for Autogroup
●Basic Designs
●Missing information about mentioning gifts they offer to their
customers
●Page template is Standard NOT shopping to show cars features
●Mirrored content on Instagram
●No highlighted stories on Instagram
●Online Advertisement
●Feedback from customer
●Increasing Facebook fanbase
●Increasing sales
●Current Economical Status
●Current Political Status
●Competitors on social media
Ellithy company
ellaithy Auto Group
El Kersh Cars
●Abou Ghaly
●Duplicate Kasrawy’s name may make confusion
SWOT
Strength
Weakness
Opportunities Threats
6. Social Media
influencers
One of the main goals of marketing is to increase brand awareness. We
use influencers as a form of “word of mouth” business mixed with native
advertising And influencers make your brand look more authentic and
popular. They have a significant following on social media, and they
amplify your brand's reach
Meet Amr McGyver.
Is a professional driver with experience with multiple
discipline of Motor Sports and modifying cars since 1994.
7. Activations
We can initiate a car review short videos at our showrooms
in a 5:10 mins video to be published on our platforms.
Script: the influencers introduce himself, introduce his
locations (the branch of Autogroup) and introducing what is
going to review
Freq: 1 video per week reviewing one car of each product
that Auto Group provide.
*Reference
8. Private groups
membership
Facebook communities/groups is such a real thing in this
era, it influenced on the market by being a real support for
the lovers or fans of brands.
Thinking in offering a loyalty program for the fans of
Renault, Kia, Skoda or Proton.
EXCLUSIVE for Renault Egypt Club members, You can
have a 10% off when you replace your old Renault with the
new edition from #Autogroup Showrooms
9. Content
Strategy
Type of
Content
Promotional post Add Value Engagement post
Example &
Topic
Suggestions
Showing our strengths
points.
Showing the brand image
through content marketing.
Building customer service
system on Digital channels to
increase customer
satisfaction.
Information related to
our products.
Advices related to how
to use it or related to the
benefits.
Say Tips
CTA
Greetings
29. ● Full Management
● Copywriting
● Visualizing
● Publishing Posts
● Account Monthly
● Reporting
Service Offer
DINARI Communications is a Client Servicing Agency
established in 2016, located in Cairo, Egypt. DINARI
has managed to build a strong portfolio which includes
local and multinational clients.
Committed to enhance the client briefs, present new
creative ways that best deliver the business objectives
and ensure that all the process has been completed
applying the smoother customer oriented procedures.
Our expertise focuses on three disciplines of brand
development; Brand Strategy, Creative Services and
Production of any communication material.
All three represent core elements of establishing and
building strong brands.