Redbooks Wiki

Chris Almond January 2008 Tapping into the knowledge of IBM’ers worldwide to augment the value of IBM Redbooks material 2008 Pilot

Attract communities of IBM subject matter experts by allowing them to take control of the content and continually update and extend it over time. Convert Redbooks into Intranet based Wikis W3 = IBM Intranet – internal only access

[object Object],[object Object],[object Object],[object Object],Surface the value via ibm.com Redbooks channel

Reach vs Control Internal WWW Region of Potential Anarchy (RPA ) Reach Top Down Control 100% Anonymous: minimal/no controls 100% Managed: Full process oriented control Wikipedia Threshold: anonymous authoring access Traditional Red book

Project Phases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch

Content Conversion Tooling: High Level ,[object Object],[object Object],[object Object],[object Object]

Fully Indexed – easily added to intranet search engines Templated for familiar Intranet Look and Feel

How do you convert large chunks of structured content to a wiki?

Reputation – what goes online stays online Derive SME relationships to content/topics Feeding the “ TR3 Virtuous Circle ” : Tagging, Rating, Reputation, Recognition

Patterns for Engaging Community Field of Wiki Dreams Build it and they will come? Build to order SME community expects delivery & are ready to take control Entrainment Convert the whole Redbook library – create intranet gravity : search landings & curiosity lead to participation ,[object Object],[object Object],[object Object],[object Object],To compliment our top-down innovation strategy IBM needs to provide internal transformation tools and technology that better facilitate bottom-up innovation through self-organizing channels. Giving IBMers the Permission and Power to Innovate Linda Sanford and Irving Wladawski-Berger, April 2006

Community Engagement: Governance and Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ To really leverage a wiki, the participants need to be in control of the content. You have to give it over fully”

Measuring Business Value: Social Computing ROI ,[object Object],[object Object],[object Object],[object Object],How do you measure it? On what scale do you measure the value of increasing returns when tapping into organizational know-how?

Externalizing Redbooks Wiki? ,[object Object],Maintaining the value and trust in the IBM Redbooks brand is vital

Redbooks Wiki

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Redbooks Wiki