redRELIF was founded by a team with over 30 years of hospitality experience. The team includes a manager, senior executive, and marketing guru. redRELIF provides asset management and turnaround services to help struggling hotels. Their services include asset staging, management, valuation, and marketing to prepare hotels for sale or repositioning.

2. about redRELIF
redRELIF was founded by a team of partners
led Manager with more than 30 years of diverse
hospitality experience in developing unique and
effective Strategic Business Alliances that have
consistently produced significant capital gains and
increased market share for employers, clients and
associates.; Joining him is a Senior Executive with
over 30 years of diverse hospitality operations,
sales and marketing experience ranging from
resort and lifestyle destinations to executive
conference centers. And a unique “Revenue
Generator” who is an award-winning marketing
guru with over 30 years of experience from
top-notch, high profile advertising agencies. Each
brings a set of exclusive, highly refined skills
and experience to the table. In addition to the
founding team, solid and professional partners
allows redRELIF to provide a broad range of
services.
CELEBRATE - it’s time to fix things.

3. about redRELIF
It is comforting to know that there is some relief
in today’s turbulent economy for both lenders and
borrowers. We have the skills, track record and
partners in every field necessary to get you and
your business back on track. Our hotel real estate
redRELIF is a progressive hotel asset asset professionals are committed to adding value
management company committed to growth as a to your investment. We offer a forward-thinking
measure of success.We are involved in developing approach to consulting and preparation for a sale
operating strategies and then working with through our Commercial Asset Staging™
ownership,lenders and management to implement program which includes marketing, repositioning,
creative value enhancement solutions. engineering, F&B, negotiations and much more.
We turn bad assets into better assets. Hence
our name redRELIF We guide your asset
from the red to black. redRELIF allows you
to see opportunity where others don’t, which is
especially critical and beneficial during economic
downturns. Our mission is to turn misfortune
into fortune and to take the burden off those
who have carried it on their backs for too long.
Relief brought to you by some of the
best in almost every business.

4. redRELIF services
Here are some of the services offered
by redRELIF:
• Asset Staging
• Asset Management
• Asset Survey and Inspection • Expert Testimony
• Alternative Energy and Conservation Programs • Forensic Accounting
• Bankruptcy Examiner • Interim Management
• Business Plan Development • Litigation Support
• Capital Sourcing and Strategies • Liquidation Agent
• Cash Management • Risk Management
• Chapter 11 Trustee • Receivership Plans and Implementation
• Construction Completion Cost Analysis • Workout Strategies
• Court Appointed Receivership
Our hotel real estate asset professionals are
• Court-supervised Asset Sales committed to adding value to your investment.
redRELIF offers a forward-thinking approach
to consultation and preparation for a sale
through our Commercial Asset Staging™
program.

5. redRELIF Commercial Asset Staging program
We offer a forward-thinking approach to
consulting and preparation for a sale
through our Commercial Asset
Staging™ program which includes
marketing, repositioning,
engineering, F&B, negotiations
and much more. And here are
some of the services we offer:
• Finance
• Asset and collateral
liquidation • Food & Beverage Consultation
• Asset valuation to determine • Franchise Negotiations
the right
asking price • Hotel investment decision
• Benchmarking and financial • Information technology, and quantitative
analysis risk analysis.
• Capital Project Management • Valuation of key operating issues and
cash flow
• Contract negotiations
• Marketing, including rebranding and
• Development of Operating repositioning strategy development
Strategies
• Negotiations with potential buyers to obtain
• Due Diligence the highest price
• Engineering • Ongoing Asset Management Services for a short
or longer period of time
• Owner-manager relationship
• Program evaluation

6. redRELIF philosophy
Our company philosophy is based primarily on
diligently protecting our clients’ assets by integrating
knowledge, creativity, discipline, and financial
integrity together to not just follow business trends
but predict future trends and prepare our clients
for whatever may confront them. Our mission is to
turn misfortune into fortune, red to black, and to
take the burden off those who have carried it on
their back for too long.

7. redRELIF people
EDDY CHAO - Utilizing his extensive experience in real
estate investment and management along with his Asian
background, Mr. Chao successfully helped his Asian clients
acquire more than $600 million dollars of U.S. real estate in the
U.S. Notable transactions include The Sheraton Grande Hotel,
Los Angeles; The Inter- Continental Hotel, Los Angeles and The
Mandarin Oriental Hotel, San Francisco. He was selected by
the Los Angeles Downtown News as a “Top Dealmaker in Los
Angeles.” He is a frequent lecturer, writer and often quoted
authority on real estate and international matters.
(read more on www.redrelif.com)
WILLIAM JACKSON. - William Jackson has over 35
Gary H. Bedian Michael K. Wollner years of diverse hospitality experience including multi- Christopher M Ott Sr. Leigh Ann Waters
property operations and sales & marketing oversight; monthly
GARY H. BEDIAN, CLO - For more than 25 years, Gary property operations overviews with owners; management and
H. Bedian has been developing unique and effective Strategic development contract negotiation and acquisition; contract CHRISTOPHER M. OTT Sr. - comes from a solid hospitality
Business Alliances that have consistently produced significant structure and composition; due diligence and pro forma management background. Mr. Ott has worked in all levels of
capital gains and increased market share for his employers, development; corporate and property Executive Committee hotel management, giving him the skills needed to effectively
clients and associates. His domestic expertise has translated hiring; Development and Technical Services and Asset understand what is required for each hotel investment. He has
into phenomenal successes for his clients with major business Management for resort and lifestyle destinations worked as an asset manager and investor of commercial real
interests in foreign markets. (read more on www.redrelif.com) estate, responsible for the analysis and negotiation of real estate
(read more on www.redrelif.com) deals, mortgage loans, partnership agreements and conversion
of company owned and third party managed hotels.
MICHAEL K. WOLLNER - Michael is an outstanding, (read more on www.redrelif.com)
international awardwinning marketing guru with over 30 years
of experience within marketing, advertising and repositioning LEIGH ANN WATERS - Leigh Ann has twenty years
strategy development for hotels and Fortune 500 companies. of direct sales and marketing experience in the hospitality
He is a passionate exponent of ideas based design, advocating industry. She has led successful teams with Wyndham, Sheraton,
the delivery of creatively executed, single-minded solutions Benchmark Hospitality, Radisson, Doubletree and IACC
working across all communication levels with a focus on Conference Centers. Her experience includes on property
creating a better bottom line and profit for his clients. sales management, multiple hotel marketing direction, hotel
(read more on www.redrelif.com) repositioning and pre-opening sales development.
(readmore on www.redrelif.com)
Eddy Chao William Jackson

8. redRELIF people
Mark Theodore Ann Shannon Robert Jamison
ROBERT JAMISON - Robert has over 30 years of finance,
MARK THEODORE - As an experienced entrepreneur accounting, management, operations, consulting and education.
for the last 20 years, Mark have created 2 successful marketing His work in finance and accounting was as a financial analyst and
companies and a capital management company. In June of 2006 CFO. In management and operations he planned, developed and
- he founded Theodore Klein Capital Group - an Investment operated various real estate and service projects. He has worked
Banking Firm that specialized in mid-market capital for second as a consultant and was responsible for overall administrative
stage companies and provided consulting services to public and financial aspects of an interim hotel renovation, analysis,
and private businesses. As a multi-disciplinary consulting firm, budgeting and planning for the development of a $1+ billion
TKG helped businesses achieve success by taking advantage of hotel/casino project. We are located in the Marriott Downtown
growth and profit opportunities. (read more on www.redrelif.com) Los Angeles Business Tower, suite 101.
(read more on www.redrelif.com)
ANN SHANNON - Ann has more than 20 years of The address is:
experience in the hotel industry, combining operations, analysis, 345 South Figueroa Street, Suite 101,
and real estate. She has intimate knowledge of gaming and Los Angeles,
non-gaming properties, nationwide and with exposure to CA 90071.
international projects. Ann has the ability to liaison equally with
operations, finance, third-parties, ownership, and management
executives. She is strategically oriented in directing complex Phone: 213.617.7101
projects through assessment of data and utilization of resources.
(read more on www.redrelif.com) E-fax: 818.688.3147
Email: help@redrelif.com
www.redrelif.com