eXceed Asset Management Services 2015 TB

-Verb (used with object)
1. to go beyond in quantity, degree, rate
2. to go beyond the bounds or limits of
3. to surpass; be superior to, excel at
Asset Management | Distressed Hotel – Turn Around Specialist | Market Feasibility |
Bringing Visions to Life

• About eXceed
• Feasibility Study & Market Analysis
• Strategic Planning & Programming
• Asset Management Service
• Hotel/Residence Integration
• Contact
Contents
© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life

© 2008 eXceed Hospitality Asset Advisors, LLC
• About eXceed
• Asset Management Service
• Contact

Difficult Times Calls for Experienced Hospitality Veterans
Your company may have a debt and/or equity interest in one or more hotels or resorts. In difficult economic times, falling occupancies and average room rates can exert heavy pressures on
hotel and resort owners’ abilities to pay their debt service. To further complicate matters, as term loans become due, tighter underwriting standards and higher lender requirements often
make it impossible for the full amount of a loan to be rolled over.
Over the years, our group and affiliated companies have experienced multiple down cycles, have had “hands on” involvement with various complex issues involved, and are able to quickly
and effectively deal with these challenges.
We are available to assist owners and lenders who are already in trouble, as well as those who see clouds gathering on their horizons. Experts at asset management, operations, branding
and marketing can help formulate the best strategies and assist with or direct their implementation. A host of specialized disciplines can be drawn upon as needed, depending on the hotel
or resort situation.
Our services extend to restaurants, clubs and spas as well.
The services we provide include:
• Financial review, operational review, benchmarking and diagnostics
• Property condition assessment
• Market potentials and hotel competitive position review
• Development of “next steps” strategies for owners or lenders
• Action plans to immediately reduce losses
• Identification of opportunities to add value
• Review of brand contribution
• Evaluation of management performance
• Supplemental services may include:
• Appointment as receiver or asset manager
• Interim and ongoing property management
• Reorganization / restructuring
• Food & Beverage Department restructuring
• Branding / rebranding
• Executive search
• Property tax appeals
We look forward to developing relationships and serving clients by providing significant value add and risk mitigation for Owners, Lenders, Special Servicers, Receivers, and Attorneys.
Please contact us to schedule an exploratory discussion via teleconference or meeting.

• About eXceed
• Asset Management Services
• Contact
Create the Vision
An eXceed Feasibility Study & Market Analysis will include,
but not be limited to:
Market Place Demographic & Economic Breakdown
Hotels in the Market Place
Restaurants in the Market Place
Photographic Essay of the Market Place
Conclusion
The Study and Analysis will provide the necessary
information to assemble the Vision, or Master Plan, for the
Project. We will also:
Understand Residential Components that are in demand
for the Market and evaluate potential:
Price Points
Size
Quality
Services
Rental programs
Association Development
Fees
Understand market demands for size and amenities
needed for the hotels.
Develop Pro-Formas based on maximum ROI / IRR for
both Hotel and Residential Components.
Recommend Brand or Management Company.
Establishing and Maintaining a high level of
Market Visibility requires a sharp awareness of
changing trends, fluctuating economic
conditions, competitive growth, emerging
technologies, and ongoing relationships with
increasingly savvy and well-traveled guests.
It is essential that a fully developed or brand
new property maintain a clear understanding of
their intended clientele's expectations and
needs. If not, potential, new and repeat
business may quickly opt for other choices in
the Market Place. Important factors such as
services, amenities, dining venues, facilities,
pricing structure, décor, service style, and a
multitude of other details are key to making a
substantial impact in the competitive arena as
well as increasing business year after year.
The First Steps:
Understand the Market

• About eXceed
• Contact
The Genesis- A Complete Strategic Program:
Master Planning of the Asset
Determine Overall Best use of Space
Density & Space Programming
Determine Scope & Identity of Residential Components
Programming of Hotel vis-a-vis amenities of the Asset:
Spa, Celebrity Chef Driven Restaurant, Meeting Space, Golf
Selection of a Collaborative Team to take the Vision to Reality
Identify best possible Strategic Partners that will best fulfill the Vision
Select Brand/Management Company
Contract Negotiations
As the initial vision takes shape, we set our sites on the next phase: Developing A Strategic Plan that will
guide the new property to a successful Grand Opening and well beyond initial Post-Opening Operations.
Our Strategic Planning and Programming includes a detailed property summary, an Executive Summary,
SWOT Analysis, a report on the Competitive Landscape of the Lodging Market, Continuing Capital
Investment Strategies, ROI, Alternate Use Opportunities, and Operations Strategies.
To assist and guide all Stake-Holders with the implementation of The Strategic Plan and Programming
Initiatives, eXceed provides a complete range of services to focus on fostering close working relationships
with Owners, the Selected Brand, and the new Management Teams.
Examples of such services include:

• About eXceed
• Contact
Maintain the Vision
A detailed property summary, an Executive Summary, SWOT Analysis, a report on the
Competitive Landscape of the Lodging Market, Continuing Capital Investment Strategies,
ROI, Alternate Use Opportunities, and Operations Strategies is provided to ensure the
operations continue as designed.
To further assist all Stake-Holders with the implementation of the Strategic Plan, eXceed
offers a complete range of services to focus on fostering close working relationships with
owners and management teams that will continue to identify opportunities and ensure
maximized performance.
Examples of our Asset Management Services Include:

• About eXceed
• Contact
Operational, Legal, Governmental, Sales, & Marketing Considerations
Mr. Bennett, a hotel and residential development manager specializing in mixed use
development, government relations, condominiums, and condominium hotel structures,
eXceed offers an integrated consideration of how residential style hotel units can boost the
operational and financial assets of a hotel. Whether creating these units from existing units,
converting residences to traditional hotel suites, or otherwise reformulating their relationship
to increase the performance of a distressed asset, Mr. Bennett evaluates and facilitates
legal matters, operational demands, sales opportunities, development options, and
marketing opportunities. Mr. Bennett also effectively manages government relations,
including approvals, due diligence assessments, local condominium document
requirements, and public financing opportunities.
Examples of our Hotel/Residence Integration Services Include:

• About eXceed
• Contact
Office:
Troy Bennett, CHA
949-220-6274
tbennett@exceedhaa.com
hoteliers@aol.com
Skype ID: troy.bennett2

eXceed Asset Management Services 2015 TB

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