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Postcard
Analysis of
RED-HANDED
A LEVEL MEDIA
“Guilt is never the final stage”
gives off a sense of mystery
and intrigue which is meant to
attract an audience.
“IN THEATRES JULY 21” is in
big bold letters as it is
obviously meant to capture the
potential audiences eye as
that is the date our film would
be released.
“RED-HANDED” being the title
of the film is obviously in huge
red letters as it is meant to be
the focus.
“The road to her own demise” being our slogan is in
capital white letters right under our film title as -
once again, it is meant to intrigue our potential
audience as well as give them a bit of information
about the film
This is the back of our
postcard :)
118.9mm x 70mm, Red-handed font is nosifer, road to
her own demise is coach bc, in theaters is futura pt
demi, hook is bodoni 72 book, red is the primary red -
#8c0c14, with pure black shading over it, offwhite is
#ADADAD, her own demise is #8B8B8B (size 29.3pt,
spacing 32.2, opacity brought down to 73% for less
visibility and more blend, all of the text was slightly
feathered, and the in theaters/hook was given a
glow to stand out. The “in theaters” text was made
larger to stand out (102.23pt) compared to hook (73).
Red-handed is 319.92pt. the blues go from straight up
black, with translucent shading around the edges of
the image to create a smoother transition, blue
ranges #191D25 light to #090D13 dark.
Editing
28 shapes, 14 images and 315 paint layers.
Fun facts:
-Nazim’s shadow on the ground is made up of a
morphed sketch of his actual body, along with 12
other layers.
-Elena’s body was assembled in 5 pieces, the shoes
are actually drawn on, the images were 4x upscaled
and filtered to be darker, then relit to match the
motivated lighting in the background photo, and more
low opacity shapes were added for that effect. A light
blue was ran over the hems of her dress to make her
fit into the space, as well as shadows on the logo.
About 180 layers of 6 different shades of red went in
between her fingers. Both images have enhanced
shadow sides. A duplicate of the background was
created and sized to fill in the empty space on screen
left, where the overall light spill was controlled using
brush tools, very dark blue and pure black.
-A closer look...
-A closer look...

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  • 2. “Guilt is never the final stage” gives off a sense of mystery and intrigue which is meant to attract an audience. “IN THEATRES JULY 21” is in big bold letters as it is obviously meant to capture the potential audiences eye as that is the date our film would be released. “RED-HANDED” being the title of the film is obviously in huge red letters as it is meant to be the focus. “The road to her own demise” being our slogan is in capital white letters right under our film title as - once again, it is meant to intrigue our potential audience as well as give them a bit of information about the film
  • 3. This is the back of our postcard :)
  • 4. 118.9mm x 70mm, Red-handed font is nosifer, road to her own demise is coach bc, in theaters is futura pt demi, hook is bodoni 72 book, red is the primary red - #8c0c14, with pure black shading over it, offwhite is #ADADAD, her own demise is #8B8B8B (size 29.3pt, spacing 32.2, opacity brought down to 73% for less visibility and more blend, all of the text was slightly feathered, and the in theaters/hook was given a glow to stand out. The “in theaters” text was made larger to stand out (102.23pt) compared to hook (73). Red-handed is 319.92pt. the blues go from straight up black, with translucent shading around the edges of the image to create a smoother transition, blue ranges #191D25 light to #090D13 dark. Editing
  • 5. 28 shapes, 14 images and 315 paint layers. Fun facts: -Nazim’s shadow on the ground is made up of a morphed sketch of his actual body, along with 12 other layers. -Elena’s body was assembled in 5 pieces, the shoes are actually drawn on, the images were 4x upscaled and filtered to be darker, then relit to match the motivated lighting in the background photo, and more low opacity shapes were added for that effect. A light blue was ran over the hems of her dress to make her fit into the space, as well as shadows on the logo. About 180 layers of 6 different shades of red went in between her fingers. Both images have enhanced shadow sides. A duplicate of the background was created and sized to fill in the empty space on screen left, where the overall light spill was controlled using brush tools, very dark blue and pure black.