Laddoo by Air Loyal, a market place for mobile engagement participated in a b2b conference "ad:tech New Delhi" which is the #1 Digital Marketing & Advertising Conference & Exhibition in India. We MediaWorks created the entire experience and walkthrough for Air Loyal and showcased the products and offerings.

1. Airloyal- Ad:Tech Event
Leela Ambience, Gurgaon. Haryana. India
(19th – 20th March 2015)
A Concept Presentation

4. Airloyal- Ad:Tech Event
Leela Ambience, Gurgaon. Haryana. India
(19th – 20th March 2015)
A Concept Presentation

5. Ad: Tech Details
• Dates : 19th & 20th March 2015
• Venue : Hotel Leela Ambience, Gurgaon.
Haryana. India
• Nature of Event : B2B

6. The Brief
• To design an innovative, stylized exhibit for Airloyal.
• To make the exhibit attractive so as to increase footfalls.
• To have interactive experience with the visitors so that they have a
top of mind recall of the brand and its services both at the exhibit and
the party .

7. The Thought
• In life, its all about earning your rewards for all the hard work one
puts in.
• Ladooo.com is a sure shot winner in reaping the rewards in the
mobile advertising world.
• It’s a win win situation for all.

8. The Design - Inspiration
• Youthful
• Trendy
• Informative
• Utility

9. The Design

10. ExhibitDesign

11. The Experience
• At the Exhibit :
– Attractive models in branded outfits would disseminate information regarding brand Ladooo.
Their jewellery would also intricately customised.
– Hosts & Hostesses distributed Ladooo boxes and would invite visitors towards the Airloyal
exhibit.
– Customised T-shirts, branded power bank would be disseminated from the exhibit.
• At the party :
– FlashMob dancers in Ladooo branded outfits would cause an eye catching performance
amidst the audience. They would then later invite the guests to join them.
– Coaster, Tent Cards and Branded stirrers would be designed to accentuate the branding
inside the party venue.
– A Gift box stand would be created for guests to take selfies.

12. Collaterals&Attire

13. Giveaways
Bag Inserts Motichoor ke Laddoo Female T-shirts
Branded Power Banks Branded Nutella Male T-shirts

14. PartyCollaterals
Tent Cards Coasters
Stirrers Selfie Stand

15. EveningEngagement

16. Raja Hussain
Founder & CEO, Airloyal
Prince Anand
Director, We MediaWorks
“The
designing
of
the
Kiosk
and
showcasing
the
relevant
message
in
and
around
the
exhibit
was
done
convincingly
and
up
to
client’s
expecta=ons.
Demo
zones
were
accordingly
designed
to
share
informa=on
amongst
the
visitors.
We
were
happy
to
deliver
an
end
to
end
solu=on
i.e.
conceptualizing
the
exhibit
to
collaterals
and
other
event
touch
points.
We
also
were
a
part
of
the
Ad:
Tech
Event
Party
held
on
the
19th
March,
2015
for
which
we
were
able
to
manage
to
engage
and
enthrall
the
audiences”
FromtheDirectors “We
spoke
with
several
event
management
companies.
But
when
we
came
across
We
MediaWorks,
we
connected;
they
were
able
to
understand
our
vision.
The
next
two
weeks
aPer
that
was
quite
intense.
We
worked
on
crea=ve
with
mul=ple
rounds
of
revisions
=ll
we
got
what
we
wanted.
We
MediaWorks
team
was
pa=ent
and
suppor=ve
through
out
the
process.
At
the
end,
they
delivered
extraordinary
results
for
us.
There
are
a
number
of
cases
where
they
have
gone
beyond
the
brief
and
surprised
us
posi=vely.
They
organized
well-­‐trained
booth
staff
and
helped
us
host
one
of
the
most
happening
party
at
the
event.
We
would
definitely
work
with
them
again
and
I
recommend
their
services
to
anyone
looking
at
organizing
a
high
impact
event.
All
the
best
to
We
MediaWorks
Team.”

17. Thank You