Use the QR code above to
access a Pinterest Board all
about Vision Statements.
Contact: G. Nancy Allen
What picture do
you want to paint?
When is team
What are your
Get buy-in from
- HER tips
What are the
think bigger picture: what
does ideal future look like?
spend quality time writing it
it's not set in stone: adjust!
include your Unique Selling
if it's too long, consider using
a tag line
Use it to inspire
your team to
What are you
ALZHEIMER’S ASSOCIATION: Our
Vision is a world without Alzheimer’s
AMAZON: Our vision is to be earth’s
most customer-centric company; to
build a place where people can
come to find and discover anything
they might want to buy online.
AVON: To be the company that best
understands and satisfies the
product, service and self-fulfillment
needs of women – globally.
CATERPILLAR: Our vision is a
world in which all people’s basic
needs — such as shelter, clean
water, sanitation, food and reliable
power — are fulfilled in an
environmentally sustainable way
and a company that improves the
quality of the environment and the
communities where we live and
CHARLES SCHWAB: Helping
investors help themselves.
COLD STONE CREAMERY: The
ultimate ice cream experience.
DISNEY: To make people happy
Facebook: To give people the power
to share and make the world more
open and connected.
Ford: People working together as a
lean, global enterprise to make
people’s lives better through
automotive and mobility leadership
Giro Sport Design: To make sure
that riding is the best part of a great
GOOGLE: To organize the world’s
information and make it universally
accessible and useful.
HARLEY-DAVIDSON: To fulfill
dreams through the experiences of
HubSpot: To make the world
Inbound. We want to transform how
organizations attract, engage and
delight their customers.
IKEA: Our vision is to create a better
everyday life for many people.
INSTAGRAM: Capture and Share
the World’s Moments.
INTUIT: To revolutionize the way
people do financial work.
LIFE IS GOOD: Spreading the
power of optimism.
MICROSOFT: Empower people
through great software anytime,
anyplace, and on any device.
NIKE: To bring inspiration and
innovation to every athlete* in the
world. *If you have a body, you are
NORFOLK SOUTHERN: Be the
safest, most customer-focused and
successful transportation company
in the world.
NORTHROP GRUMMAN: To be
the most trusted provider of
systems and technologies that
ensure the security and freedom of
our nation and its allies.
RESTON ASSOCIATION: Leading
the model community where all can
live, work and play.
SONY: To be a company that
inspires and fulfills your curiosity.
TESLA: To accelerate the world’s
transition to sustainable energy.
ZAPPOS: Our vision is delivering
happiness to customers,
employees and vendor