Red Bull is an energy drink that provides mental and physical stimulation. It contains caffeine and other ingredients that can improve alertness, concentration, and endurance. A new store concept called a "Fitness Bar" is proposed that would be open 24/7 and sell Red Bull drinks and healthy foods for daytime energy or late night partying. The store aims to target students, workers, tourists, locals aged 18 to 50, and those with an active beach lifestyle. Financial opportunities exist in further developing the Red Bull brand around health, opening new product lines, and expanding profitable stores across Australia.