SlideShare a Scribd company logo
Australia | Burleigh Heads
Background
Company
Perspectives
Red Bull is much more than a soft drink--it is an
energy drink. It was made for moments of
increased physical and mental stress and
improves endurance, alertness, concentration,
and reaction speed. In short: it vitalizes body and
mind. The effectiveness of Red Bull Energy Drink
has been proven by a large number of scientific
studies and is appreciated by many of the world's
top athletes and drivers, opinion-leaders and
hard-working people with active lifestyles.
Read more: http://www.referenceforbusiness.com/history2/94/Red-
Bull-GmbH.html#ixzz4hCZEHAu5
Brand SWOT
Strengths Weaknesses
Internacional category leader
Strong brand identity
Powerful image
Fashion brand
Present in all major events
Powerfull brand ambassadors
Present all over the world
Focused only on one Market
Product reached maturity stage
High price compared to competition
Generally perceived as unhealthy
Opportunities Threats
Launch new products lines
Start products to flight unhealthy
perception
Tendency to switch for a healthier
lifestyle
Increased competition
Mix with other substances may cause
death or problems
Market
Strategy
The new
business
Create a new store
• 24 hours a day
• 7 days per week
• At Burleigh Heads
It’s more than a
sales store
• It’s a new concept “Fitness Bar”.
• All the drinks over there have
Red Bull without alcohol.
It’s more than a
sales store
Good natural sandwiches and other
foods to be consumed quickly.
These foods have healthy
ingredients that generate energy for
the day (work, beach) and for the
night (before and after the party).
Integrated
Marketing
Trade Shows
• Special Events
and Shows
Sales
Promotion
Social Media
• Instagram and
Facebook
Release
Investment on
web
Advertising
Target
Students
and workers
Tourists
Native
people
18 to 50
years old
Beach
Lifestyle
workers
Financial
Opportunities
Financial Opportunities
Brand allied to health
New products availables
If its the store has profitability, more stores will be open in
Australia
Thank you!
Fatima Rama

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Presentation red bull 360 fatimarama

  • 3. Company Perspectives Red Bull is much more than a soft drink--it is an energy drink. It was made for moments of increased physical and mental stress and improves endurance, alertness, concentration, and reaction speed. In short: it vitalizes body and mind. The effectiveness of Red Bull Energy Drink has been proven by a large number of scientific studies and is appreciated by many of the world's top athletes and drivers, opinion-leaders and hard-working people with active lifestyles. Read more: http://www.referenceforbusiness.com/history2/94/Red- Bull-GmbH.html#ixzz4hCZEHAu5
  • 4. Brand SWOT Strengths Weaknesses Internacional category leader Strong brand identity Powerful image Fashion brand Present in all major events Powerfull brand ambassadors Present all over the world Focused only on one Market Product reached maturity stage High price compared to competition Generally perceived as unhealthy Opportunities Threats Launch new products lines Start products to flight unhealthy perception Tendency to switch for a healthier lifestyle Increased competition Mix with other substances may cause death or problems
  • 6. The new business Create a new store • 24 hours a day • 7 days per week • At Burleigh Heads
  • 7. It’s more than a sales store • It’s a new concept “Fitness Bar”. • All the drinks over there have Red Bull without alcohol.
  • 8. It’s more than a sales store Good natural sandwiches and other foods to be consumed quickly. These foods have healthy ingredients that generate energy for the day (work, beach) and for the night (before and after the party).
  • 9. Integrated Marketing Trade Shows • Special Events and Shows Sales Promotion Social Media • Instagram and Facebook Release Investment on web Advertising
  • 10. Target Students and workers Tourists Native people 18 to 50 years old Beach Lifestyle workers
  • 12. Financial Opportunities Brand allied to health New products availables If its the store has profitability, more stores will be open in Australia