The document summarizes a project by the ALA Emerging Leaders Program to rebrand the librarian profession. A survey of over 3,400 library professionals found that they see themselves as "Research Experts" while the public sees them as "Book Experts." The project team recommends a three-pronged approach to rebrand librarians as tech-savvy information experts: 1) a media campaign showing modern librarians, 2) promoting libraries as community spaces beyond books, and 3) networking beyond the library field.