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Research
On
Done by: R. Soundariya Preethi(13COME092)
S. Archana(13COME052)
P.V. Gayathiry(13COME055)
Major: III B.com CA ...
Synopsis:
Introduction
Company profile
Objectives
Scope
Review of Literature
Research Methodology
 Sample design
 ...
INTRODUCTION:
Reliance Trends is fashion and accessories
brand of Reliance Retail . It is the subsidiary
company of Relian...
Chairman and Managing Director: Shri Mukesh
Ambani
It is a specialty apparel store
that will sell men, women and children’...
associates, to compliment the entire shopping
process. Reliance trends is operation with 125
stores across the country, pr...
Private labels by Reliance Trends
OBJECTIVES:
The objectives of our survey are as
listed below.
 To know the brand loyalt...
 To know the awareness level of people
regarding Reliance Trends.
 To study the satisfaction level of customers
with reg...
markets, from where, for instance, it will pool
resources to track the latest designs and trends for
the Indian market, la...
growth of Reliance Trends. They also analysed
the challenges and opportunities available to
Reliance Trends to succeed in ...
Sample Size :
Sample size is the number of
observations in a sample. The survey has been
conducted in Madurai city with 30...
the Reliance trends at were approached to fill up
the questionnaires. The questionnaire contains
15 questions which reflec...
Methods of data collection
There are several ways of administering a survey.
The choice of selection of method is influenc...
Analysis:
From the above table and the pie graph it is
clearly observed that the number of males
entering into the relianc...
females but the number is quite same, so
reliance should not neglect on any gender as
both are entering into the stores in...
From the above figure and the table it is clearly
observed that most of the people entering into
the reliance trends store...
Analysis:
From the above graph it is observed that 38%
people entering the stores at the time of special
offers , 28% peop...
stores monthly and 26% are coming whenever
they need and just 8% people were coming into the
stores on weekly basis.
Inter...
Analysis:
From the above figure it was clear that maximum
people 90% feel that they were happy with the
location of the st...
5.Staff greeted you and offered to help you.
Analysis: From the above table and figure it is
clear that 66% of people agre...
good that no one have negative response regarding
this. So reliance trends can concentrate on training
the employees in a ...
Analysis:
More than 60% of the respondents agreed that
staff was available to assist them in timely manner
and 22% of resp...
Analysis:
66% of the respondents feel that
they have convenient parking space and 34% of
respondents feel they don’t have ...
may be chance that they may get negative
impression on entire Reliance trends.
8. How did you come to know about reliance
...
leaflets is 18% and through newspaper
advertisement is 16%.
Interpretation:
Reliance trends is getting mouth publicity wit...
Analysis:
From the above figure it is clear that maximum of
the respondents feel that they would like to visit
reliance tr...
Analysis:
From the above data it is observed that 26% prefer
shopping in max, 24% prefer to shop in brand
Series1
particul...
factory, 16% in Mega mart, 14% in pantaloons,
12% in lifestyle and 8% in other types of retail
apparel stores.
Interpretat...
Respondents may give biased answers for the
required data. Some of the respondents did
not like to respond.
Respondents tr...
remaining competitors of reliance trends,
customers are finding some faults with every
apparel stores.
The customers enter...
It also got an advantage of its locations situated in
commercial locations. There are a good number of
Reliance Trends sto...
BIBILOGRAPHY:
 www.ril.com
 www.wikipedia.com
 http://www.ibef.org/industry/retail-india.aspx
 https://www.facebook.co...
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Research on reliance trends

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Research on Reliance Trends.

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Research on reliance trends

  1. 1. Research On Done by: R. Soundariya Preethi(13COME092) S. Archana(13COME052) P.V. Gayathiry(13COME055) Major: III B.com CA ‘B’ Section Subject: Research Methodology Submitted on: 6.8.2015
  2. 2. Synopsis: Introduction Company profile Objectives Scope Review of Literature Research Methodology  Sample design  Sample size  Sample area Sources of data  Primary source  Secondary source Methods of data collection Analysis and Interpretation Research Limitations Conclusion
  3. 3. INTRODUCTION: Reliance Trends is fashion and accessories brand of Reliance Retail . It is the subsidiary company of Reliance Retails. Reliance Trends was set up in the year 2008 ,today it houses almost 100 brands across key markets in the country , owing approx 16 brands in the retail chain . It aims to offer good quality fashion at a remarkably low price.. COMPANY PROFILE: Company name : Reliance Trends Founded : 2008 Headquarters : Mumbai
  4. 4. Chairman and Managing Director: Shri Mukesh Ambani It is a specialty apparel store that will sell men, women and children’s garments. Apart from in-house brands the store will carry the best of national and international brands like  John Players  Peter England  Indigo Nation  Wrangler  Reebok  Lee The store layout is to compliment the evolving taste and preference of fashion savvy consumers, giving them an opportunity to shop with ease, along with well trained customer service
  5. 5. associates, to compliment the entire shopping process. Reliance trends is operation with 125 stores across the country, providing employment to so many people and planning to launch many new stores. All the Reliance Trends stores located at different places in India offers the best Indian and International brands with each store’s area of more than 15,000sq.ft. of shopping area, and has been designed and furnished by the best of the international design agencies to offer a high style and lavish experience to the Indian consumer.
  6. 6. Private labels by Reliance Trends OBJECTIVES: The objectives of our survey are as listed below.  To know the brand loyalty of Reliance Trends.
  7. 7.  To know the awareness level of people regarding Reliance Trends.  To study the satisfaction level of customers with regard of reliance trends.  To find out the buying behavior of the customers coming in to Reliance trends.  To study different types of promotional activities done by Reliance trends for driving more customers SCOPE: Demand for stitched garments and western outfits is increasing at the rate of 40% to 45%. Factors critical to the success of this segment are easy availability and affordability of fashionable garments along with value added benefits. Reliance Trends, which sells close to five million garments a month, is adding more designers and increasing sourcing for both ethnic and western womens wear. The company is planning to open design centres in international
  8. 8. markets, from where, for instance, it will pool resources to track the latest designs and trends for the Indian market, largely focused on women’s western wear. It already has designs centres in cities such as Bangalore for both men’s and women’s apparel. REVIEW OF LITERATURE: Paromita Goswami conducted a study on how college students in urban areas shopped for apparels in Reliance Trends. The factors investigated for the study were brand conscious and needed variety and best quality for their apparel Thirumoorthi, P. concluded that the company must concentrate more on high margin to create a better performance. Importance must be given to sales promotion. Malliswari M. indicated that Indian consumer is now sowing the seeds for an exciting retail transformation that he already started bringing in larger interest from international brands/ formats. Sinha and Kar investigated modern retail developments and
  9. 9. growth of Reliance Trends. They also analysed the challenges and opportunities available to Reliance Trends to succeed in India and concluded that they need to innovate in designing the value proposition, deciding the format to deliver to the consumer and also strive to serve the consumer better,faster and at less cost. RESEARCH METHODOLOGY: The study is an analytical and descriptive one. The data is collected solely from primary sources i.e. by doing a survey among a selected group of people and we have also reffered secondary sources i.e.refered print journals, online journals, books, reports etc. The sources are compiled and studied between 2009 till date. Sample Design: A sample design is the framework, or road map, that serves as the basis for the selection of a survey sample and affects many other important aspects of a survey as well. We have used Non-probability sampling technique. It is a technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected.
  10. 10. Sample Size : Sample size is the number of observations in a sample. The survey has been conducted in Madurai city with 30 customers as Respondents. Sample Area: The total area under investigation is divided into small sub-areas which are sampled at random or by some restricted random process. We have collected sample in and around by-pass road (bypass road to kaalavasal). Sources of Data: We have collected data from both the primary source as well as the secondary source i.e, by searching through Internet. Prima ry Source- The primary data was collected by means of a survey. Q uestionnaires were prepared and customers of
  11. 11. the Reliance trends at were approached to fill up the questionnaires. The questionnaire contains 15 questions which reflect on the type and quality of services provided by the Reliance trends to the customers. The response o f the customer is recorded on a grade scale of strongly disagree, disagree, uncertain, agree and strongly agree for some questions. The filled up information was later analyzed to obtain the required interpretation and the findings. Seconda ry Source- In order to have a proper understanding of the customer service of Reliance trneds a depth study was done from the various sources such as books, a lot of data is also collected from the official websites of the Reliance trends and the articles from various search engines like Google, yahoo search and answers.com.
  12. 12. Methods of data collection There are several ways of administering a survey. The choice of selection of method is influenced by several factors, including 1) Costs 2) Coverage of the target population 3) Flexibility of asking questions 4) Respondent’s willingness to participate and 5) Response accuracy. Analysis or Interpretation: 1.Gender Particulars Frequency Valid Percent male 18 56.0 female 12 44.0 Total 30 100.0
  13. 13. Analysis: From the above table and the pie graph it is clearly observed that the number of males entering into the reliance trends stores are more when compared to that of females. But from the taken sample of 30 respondents, the number is quite same. Interpretation: From the taken sample of 30 respondents the number of males is higher than the number of male female
  14. 14. females but the number is quite same, so reliance should not neglect on any gender as both are entering into the stores in almost same numbers. 2.Age group Analysis: Particulars Freque ncy Valid Percent 20-30 14 68.0 30-40 10 20.0 above 40 6 12.0 Total 30 100.0
  15. 15. From the above figure and the table it is clearly observed that most of the people entering into the reliance trends store belong to the age group of 20-30 years. Interpretation: As it is clear that the people of age group between 20-30 years are visiting the stores mostly. So reliance trends have to concentrate on attracting more people of this group. All the promotions should be done in the way to influence the people of this age group to come into stores. Also people of this age group will follow the fashion trends, and Reliance trends stands itself as India’s Largest Fashion Destination. 3.How frequently do you visit reliance trends store. particulars Freque ncy Valid Percent
  16. 16. Analysis: From the above graph it is observed that 38% people entering the stores at the time of special offers , 28% people are coming to reliance trends Weekly 2 8.0 Monthly 8 28.0 during offers 14 38.0 whenever need arises 10 26.0 Total 30 100.0
  17. 17. stores monthly and 26% are coming whenever they need and just 8% people were coming into the stores on weekly basis. Interpretation: Most of the people coming into the stores during special offers and some are coming monthly and when ever need arises for them. So, Reliance have to concentrate on maintaining the relationship with the customers in such a way that it should retain its customers . 4.Are you happy with the location of reliance trends stores in the city particulars Frequency Valid Percent yes 25 90.0 no 5 10.0 Total 30 100.0
  18. 18. Analysis: From the above figure it was clear that maximum people 90% feel that they were happy with the location of the stores in the city and remaining 10% were not happy with the location. Interpretation: It was clear that maximum of the respondents have told that reliance trends stores were located at the perfect locations in the city Reliance trends can concentrate on bringing more customers into the stores as they were located in the right locations in the city.
  19. 19. 5.Staff greeted you and offered to help you. Analysis: From the above table and figure it is clear that 66% of people agreed that staff greeted them and offered to help them, 28% have strongly agreed, only 6% were disagree. Interpretation: From the total of 50 respondents no one has given the response as strongly disagree and very less have given disagree so, it is very particulars Freque ncy Valid Percent strongly agree 14 28.0 agree 13 66.0 disagree 3 6.0 Total 30 100.0
  20. 20. good that no one have negative response regarding this. So reliance trends can concentrate on training the employees in a better way for assisting different types of customers, employees must be made to communicate in the language which was understandable to the customers. 6. Staff was available in a timely manner. particulars Frequen cy Valid Percent strongly agree 7 22.0 agree 21 62.0 disagree 2 16.0 Total 30 100.0
  21. 21. Analysis: More than 60% of the respondents agreed that staff was available to assist them in timely manner and 22% of respondents have strongly agreed and just 16% of respondents disagreed. Interpretation: From the above data it is clearly understood that very few customers feel that staff was not available in timely manner and the maximum of the respondents feel that staff was available. 7. Do the store provides convenient parking for customers. particulars Frequency Valid Percent yes 23 66.0 no 7 34.0 Total 30 100.0
  22. 22. Analysis: 66% of the respondents feel that they have convenient parking space and 34% of respondents feel they don’t have convenient parking space. Interpretation: Almost all the reliance trends store are having enough parking space but some people are feeling that they don’t have convenient parking. This may be because parking vehicles in the parking space is not properly managed. it the parking space is not available for customers there
  23. 23. may be chance that they may get negative impression on entire Reliance trends. 8. How did you come to know about reliance trends Analysis: From the above data it was clearly observed that 34% of people came to know about reliance trends through their friends and relatives and 32 % of people through banners and hoardings, through 0 5 10 15 20 newspapers leaflets banners and hoardings friends and relativfes Series1 particulars Freque ncy Valid Percent newspapers 3 16.0 leaflets 5 18.0 banners and hoardings 11 32.0 friends and relatives 12 34.0 Total 30 100.0
  24. 24. leaflets is 18% and through newspaper advertisement is 16%. Interpretation: Reliance trends is getting mouth publicity with out any cost to company, many customers came to know about reliance trends from their friends and relatives. Branners and hoardings also helps reliance trends to bring customers. We cannot neglect the number of customers coming by seeing the advertisements in news papers and by receiving pamphlets, they both confine a total of 34%. So we can concentrate on doing these activities more effectively 9. Do you like to visit reliance trends store again. particulars Frequency Valid Percent yes 24 88.0 no 6 12.0 Total 30 100.0
  25. 25. Analysis: From the above figure it is clear that maximum of the respondents feel that they would like to visit reliance trends store again. 88% of respondents like to visit again and only 12% of respondents didn’t like to visit again. Interpretation: From the above analysis it can be observed that almost all the customers entering into the store like to visit the store again. Reliance have to maintain a better relationship with the customers for making them to come into reliance trends stores again and again by training the employees for assisting customers. 10. where do you usually shop for if not reliance trends.
  26. 26. Analysis: From the above data it is observed that 26% prefer shopping in max, 24% prefer to shop in brand Series1 particulars Frequen cy Valid Percent max 9 26.0 mega mart 5 16.0 brandfact ory 8 24.0 life style 4 12.0 pantaloo ns 3 14.0 others 2 8.0 Total 30 100.0
  27. 27. factory, 16% in Mega mart, 14% in pantaloons, 12% in lifestyle and 8% in other types of retail apparel stores. Interpretation: From the above analysis it is very clear that we can consider Max and Brand factory as the close competitors of Reliance trends, Megamart and Pantaloons are also considered as the competitors. So, Reliance trends can concentrate on doing promotions better than its competitors for attracting more customers. RESEARCH LIMITATIONS: The study is only for the Reliance trends co nfined to a particular location and a very small sample of respondents. Hence the findings cannot be treated as representative of the entire retail industry.
  28. 28. Respondents may give biased answers for the required data. Some of the respondents did not like to respond. Respondents tried to escape some statements by simply answering “neither agree nor disagree” to most of the statements. This was one of the most important limitation faced, as it was difficult to analyse and come at a right conclusion. In our study we have included 30 customers because of time limit. CONCLUSION: From the above findings the following are the conclusion on customer satisfaction with regards to Reliance Trends. From the study we conclude that all the customers are not fully satisfied with not only Reliance Trends but also with the
  29. 29. remaining competitors of reliance trends, customers are finding some faults with every apparel stores. The customers entering into the store are happy with the offers available in the store that the offers are good value for their money. But from my observation i can conclude that Relaince trends was spending lot of money for different types of marketing and promotional activities for driving more customers into the stores, but Reliance was not concentrating on converting the people who entered the store into a final customers. After conducting a thorough survey and research on Reliance Trends it is observed that it has been perceived as a good brand. It has good customer loyalty and also attracts a large number of new customers. It also offers its customer a unique shopping experience a few brands can offer.
  30. 30. It also got an advantage of its locations situated in commercial locations. There are a good number of Reliance Trends stores located across the city which makes it easy for customers to access the store. Customers seemed to be happy when it came to the layout of the store, the merchandise, and cleanliness of the store, ambience, etc. Consumers have high expectations from Reliance Trends regarding pricing. They expect good collection of clothes at much cheaper price. The future for Reliance Trends indeed seems to be bright and it should continue to do well as seems apparent from the response of the customers
  31. 31. BIBILOGRAPHY:  www.ril.com  www.wikipedia.com  http://www.ibef.org/industry/retail-india.aspx  https://www.facebook.com/RelianceTrends

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