The document outlines Jim Pidcock's presentation on affiliate marketing, including an overview of what affiliate marketing is as a non-exclusive partnership where affiliates are paid a percentage for generating sales. It also provides keys to success like choosing the right product and service, building an opt-in email list, and using automated marketing. The presentation covers how to start an affiliate business by choosing an interest, setting up a website and marketing campaign, and building an email list to put the business on autopilot.
This document discusses the key components of local SEO: Google business page, citations, reviews, links, and on-site optimization. It provides tips for each component such as claiming your Google business page, asking for reviews, building links through community involvement, and optimizing your website and content for local searchers. Local SEO benefits brick and mortar, service, and home-based businesses by helping potential customers find them through searches on Google and other search engines.
This document discusses key aspects of local search engine optimization (SEO), including how local search differs from universal search, the importance of the "Google 7 Pack" in local search results, and strategies for off-listing optimization through citations, reviews, and eliminating data confusion. It emphasizes obtaining citations and reviews from trusted local sources, standardizing business data across the web to build location trust, and addressing data confusion to improve local search rankings.
Effective Email Drip Marketing on a Shoestring BudgetReynaldo Villar
Effective Email Drip Marketing on a Shoestring Budget
Presented at: Norvax University Conference
September 24-25, 2009 | Los Angeles, CA
Speaker: Rey Villar
This document summarizes the features and capabilities of a web-based real estate technology platform. It includes powerful IDX websites, lead management tools, pre-written marketing campaigns, analytics and reporting, and flexible PPC capabilities. The platform allows agents to generate and nurture leads, communicate with customers, and monitor activity and results. It provides all the online and mobile tools needed to help real estate professionals succeed in today's digital landscape.
John Robinson discusses strategies for real estate agents to stand out on Zillow, including optimizing their profile, being listed as the listing or buyer's agent, using targeted zip code ads and featured listings. He also announces promotional codes for agents in Denver and Las Vegas to receive discounts on Zillow marketing services.
Internet marketing is growing and will continue to dominate advertising. Business directory listings provide an affordable way for local businesses to advertise online and attract more regional customers. This service indexes company information with search engines and databases to apply regional targeting. It utilizes top business directories that circulate company information throughout the web faster. For only $29.95, it provides a customized online listing with the option to include details like keywords, logos, maps, and customer reviews.
Mailchimp & Shopify Split: What You Need to Know & How We Can HelpTinuiti
The document discusses MailChimp and Shopify splitting their integration partnership. It provides an agenda covering reasons for considering a migration from MailChimp, ensuring a seamless migration, top mistakes to avoid, how email strategy and management can be combined for ecommerce brands, and next steps. Experts from Klaviyo and Elite SEM discuss migration options, considerations, and their full-service email marketing capabilities.
The document outlines Jim Pidcock's presentation on affiliate marketing, including an overview of what affiliate marketing is as a non-exclusive partnership where affiliates are paid a percentage for generating sales. It also provides keys to success like choosing the right product and service, building an opt-in email list, and using automated marketing. The presentation covers how to start an affiliate business by choosing an interest, setting up a website and marketing campaign, and building an email list to put the business on autopilot.
This document discusses the key components of local SEO: Google business page, citations, reviews, links, and on-site optimization. It provides tips for each component such as claiming your Google business page, asking for reviews, building links through community involvement, and optimizing your website and content for local searchers. Local SEO benefits brick and mortar, service, and home-based businesses by helping potential customers find them through searches on Google and other search engines.
This document discusses key aspects of local search engine optimization (SEO), including how local search differs from universal search, the importance of the "Google 7 Pack" in local search results, and strategies for off-listing optimization through citations, reviews, and eliminating data confusion. It emphasizes obtaining citations and reviews from trusted local sources, standardizing business data across the web to build location trust, and addressing data confusion to improve local search rankings.
Effective Email Drip Marketing on a Shoestring BudgetReynaldo Villar
Effective Email Drip Marketing on a Shoestring Budget
Presented at: Norvax University Conference
September 24-25, 2009 | Los Angeles, CA
Speaker: Rey Villar
This document summarizes the features and capabilities of a web-based real estate technology platform. It includes powerful IDX websites, lead management tools, pre-written marketing campaigns, analytics and reporting, and flexible PPC capabilities. The platform allows agents to generate and nurture leads, communicate with customers, and monitor activity and results. It provides all the online and mobile tools needed to help real estate professionals succeed in today's digital landscape.
John Robinson discusses strategies for real estate agents to stand out on Zillow, including optimizing their profile, being listed as the listing or buyer's agent, using targeted zip code ads and featured listings. He also announces promotional codes for agents in Denver and Las Vegas to receive discounts on Zillow marketing services.
Internet marketing is growing and will continue to dominate advertising. Business directory listings provide an affordable way for local businesses to advertise online and attract more regional customers. This service indexes company information with search engines and databases to apply regional targeting. It utilizes top business directories that circulate company information throughout the web faster. For only $29.95, it provides a customized online listing with the option to include details like keywords, logos, maps, and customer reviews.
Mailchimp & Shopify Split: What You Need to Know & How We Can HelpTinuiti
The document discusses MailChimp and Shopify splitting their integration partnership. It provides an agenda covering reasons for considering a migration from MailChimp, ensuring a seamless migration, top mistakes to avoid, how email strategy and management can be combined for ecommerce brands, and next steps. Experts from Klaviyo and Elite SEM discuss migration options, considerations, and their full-service email marketing capabilities.
This document outlines a case study of a marketing transformation for a home services company. Key steps taken included selecting target keywords, building a new WordPress website structured around those keywords, creating blog content, optimizing for leads, and implementing a comprehensive social media and local SEO strategy. Results included increased traffic, leads, and site conversion rates as well as improved search engine rankings. The takeaway is that coordinating website, social media, and SEO efforts can build a self-sustaining digital marketing asset that generates ongoing leads.
SES Chicago - Affiliate Marketing 2.0 Panel DiscussionJeff Molander
This document summarizes a discussion about challenges and opportunities in affiliate marketing 2.0. The discussion addressed why advertisers are investing less, what drives their value perceptions, and how to develop strategies to drive growth. Key questions focused on the value affiliates provide, attracting new versus repeat customers, and what defines a "good affiliate" in this evolving landscape. The goal was to develop action items to help affiliates, advertisers, and networks adapt to changes in the industry.
This presentation was given by Jabez LeBret, co-author of Online Law Practice Strategies, at the 2015 Lawyernomics Conference. He discussed important topics focusing on how to get more traffic and conversions, such as Social Media, Content, Links, On/Off Site marketing techniques.
The document outlines an agenda for an all-in-one relationship marketing software suite, including ways to collect customer data through various channels like web forms, email, SMS, and paper. It then discusses how the suite can be used to qualify leads with surveys and vouchers, segment customers, and automate marketing communications and actions.
SMX London 2008 - Local Search & Blended Resultsheinivanbergen
Local search accounts for 30-40% of all searches and is an important way for small businesses to attract local customers. To succeed at local search, businesses should claim listings on directories like Google Business, Yelp, and Yellowpages and optimize their website and listings with location keywords, phone numbers, addresses and reviews. While local search is still less competitive than other search areas, geolocation technology is improving search localization so businesses need to focus on their local search presence to take advantage of the many local searches.
Bullet Proofing Your Affiliate Agreement Pete WellbornAffiliate Summit
Avoid catastrophe and build in great offensive weapons and defensive shields by a carefully-crafted affiliate agreement. Bear in mind that most lawyers do not understand this specialized field.
Pete Wellborn, Founding Member, Wellborn, Wallace & Woodard
This document discusses search engine optimization (SEO) and provides information on key concepts:
- It outlines different types of search results that SEO can impact like organic listings, paid ads, local listings, images, videos and more.
- It explains factors that influence search rankings like keywords, backlinks, content quality, site speed and structure. Regular optimization, linking strategies and tracking metrics are important.
- Choosing the right keywords is key - targeting short, medium and long-tail phrases with varying levels of competition. Creating in-depth, relevant content that builds authority over time leads to the best results.
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at
Recruitive will discuss how to attract the best candidates with a great looking and engaging
careers website while retaining essential recruitment functionality.
• Is your Careers Site attractive and Engaging for Candidates?
• How do you Drive Traffic to your Careers Website?
• Is your website optimised correctly for search engines?
• Does your website connect to Google Jobs?
• Does your website promote and retain your brand?
• Does your ATS seamlessly integrate with your careers website?
The document provides information on using groups to better understand local and competitor data to improve marketing strategies. It discusses how to create groups to compare campaigns, products, features, audiences, locations, and competitors. Creating relevant groups allows marketers to discover new keywords, find content gaps, understand search behavior by location, and identify new competitors. The document outlines how to set up groups with content and keywords, add locations and competitors, and use the groups to learn more about performance and opportunities.
Tampa accident and injury attorney devoted exclusively to the victims of an auto accident, a trucking accident and other claims of negligence. Hancock Law Firm serves Tampa, Florida and the surrounding area with superior personal injury litigation and
This document provides an overview of the web site development process. It discusses important considerations like defining goals, keywords, branding, and audience. The development process involves choosing a domain name, hosting, design, and content management. Good design principles like clear navigation, concise writing, and SEO best practices are covered. Ongoing site maintenance, support options, and potential enhancements are also reviewed. The document aims to help clients understand all that goes into building a successful website.
The document summarizes a proposed gamification system for Salesforce at Cornerstone Home Lending. The goals are to improve loan officer engagement with Salesforce by creating a game-like system with statuses, badges and trophies. Key target behaviors include completing tasks in Salesforce like logging calls, creating leads, and using pipeline reports. The system aims to be fun with things like design elements, social competitions, and humorous badges. It also incorporates concepts like feedback, progression, relationships and motivation to continually engage loan officers in using Salesforce.
Increase Search Revenue While Protecting Your BrandAffiliate Summit
Learn how to increase search revenue by letting your affiliates bid on trademark terms. Affiliate managers present case studies while TheSmartestSearch provides an affiliate’s perspective.
This document summarizes the services of Lifestyle Media Group (LMG), a lead generation specialist. LMG has over 10 years of experience generating qualified leads. They attract over 1.5 million members through various media partnerships and sites. LMG provides clients with targeted leads in the form of contact details for people interested in their products. Clients only pay for actual leads generated, with no large upfront or monthly fees. LMG offers various options to enhance client pages and increase reach, such as video embedding and advertising on white label partner sites.
The document discusses banner advertising options on NewHomeGuide.com. It provides details on several banner ad placements that are available including Spotlight Partner banners, Show Stopper banners, Featured Community banners, and Premium Builder banners. It shares data showing that banners combined with search listings can boost offline sales by over 250%. Recommended advertising solutions and pricing are listed and contact information is provided to discuss partnership opportunities.
This document provides information on US Tech's 2016 plan, including circulation and audience data, editorial calendar, pricing for advertisements and sponsored events, and descriptions of lead generation capabilities. It details page views, unique visitors, pricing for various ad sizes, an example e-blast, guidelines for publishing white papers, and ways US Tech promotes client content across digital platforms. The document emphasizes US Tech's commitment to customer service and providing value as part of clients' marketing funnels.
Promote your business for £60 for a Year!Michael Rust
The document discusses 3 low-cost marketing tools that can help businesses grow: Traded Network, Chariti, and Supportus. These platforms allow businesses to create a profile page to showcase themselves online, post content like news and offers, and appear in more search results. In addition, 50% of subscription fees are donated to local causes that the business chooses. This is an effective way to both market a business and support good causes in the local community. Businesses can start using these marketing tools right away by joining the Traded, Chariti and Supportus networks.
A Cause Marketing resource that promotes fundraising events and offers sales teams a unique combination of branded web pages and email alerts to customers designed to consistently emphasize ones professional integrity.
This document outlines a case study of a marketing transformation for a home services company. Key steps taken included selecting target keywords, building a new WordPress website structured around those keywords, creating blog content, optimizing for leads, and implementing a comprehensive social media and local SEO strategy. Results included increased traffic, leads, and site conversion rates as well as improved search engine rankings. The takeaway is that coordinating website, social media, and SEO efforts can build a self-sustaining digital marketing asset that generates ongoing leads.
SES Chicago - Affiliate Marketing 2.0 Panel DiscussionJeff Molander
This document summarizes a discussion about challenges and opportunities in affiliate marketing 2.0. The discussion addressed why advertisers are investing less, what drives their value perceptions, and how to develop strategies to drive growth. Key questions focused on the value affiliates provide, attracting new versus repeat customers, and what defines a "good affiliate" in this evolving landscape. The goal was to develop action items to help affiliates, advertisers, and networks adapt to changes in the industry.
This presentation was given by Jabez LeBret, co-author of Online Law Practice Strategies, at the 2015 Lawyernomics Conference. He discussed important topics focusing on how to get more traffic and conversions, such as Social Media, Content, Links, On/Off Site marketing techniques.
The document outlines an agenda for an all-in-one relationship marketing software suite, including ways to collect customer data through various channels like web forms, email, SMS, and paper. It then discusses how the suite can be used to qualify leads with surveys and vouchers, segment customers, and automate marketing communications and actions.
SMX London 2008 - Local Search & Blended Resultsheinivanbergen
Local search accounts for 30-40% of all searches and is an important way for small businesses to attract local customers. To succeed at local search, businesses should claim listings on directories like Google Business, Yelp, and Yellowpages and optimize their website and listings with location keywords, phone numbers, addresses and reviews. While local search is still less competitive than other search areas, geolocation technology is improving search localization so businesses need to focus on their local search presence to take advantage of the many local searches.
Bullet Proofing Your Affiliate Agreement Pete WellbornAffiliate Summit
Avoid catastrophe and build in great offensive weapons and defensive shields by a carefully-crafted affiliate agreement. Bear in mind that most lawyers do not understand this specialized field.
Pete Wellborn, Founding Member, Wellborn, Wallace & Woodard
This document discusses search engine optimization (SEO) and provides information on key concepts:
- It outlines different types of search results that SEO can impact like organic listings, paid ads, local listings, images, videos and more.
- It explains factors that influence search rankings like keywords, backlinks, content quality, site speed and structure. Regular optimization, linking strategies and tracking metrics are important.
- Choosing the right keywords is key - targeting short, medium and long-tail phrases with varying levels of competition. Creating in-depth, relevant content that builds authority over time leads to the best results.
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at
Recruitive will discuss how to attract the best candidates with a great looking and engaging
careers website while retaining essential recruitment functionality.
• Is your Careers Site attractive and Engaging for Candidates?
• How do you Drive Traffic to your Careers Website?
• Is your website optimised correctly for search engines?
• Does your website connect to Google Jobs?
• Does your website promote and retain your brand?
• Does your ATS seamlessly integrate with your careers website?
The document provides information on using groups to better understand local and competitor data to improve marketing strategies. It discusses how to create groups to compare campaigns, products, features, audiences, locations, and competitors. Creating relevant groups allows marketers to discover new keywords, find content gaps, understand search behavior by location, and identify new competitors. The document outlines how to set up groups with content and keywords, add locations and competitors, and use the groups to learn more about performance and opportunities.
Tampa accident and injury attorney devoted exclusively to the victims of an auto accident, a trucking accident and other claims of negligence. Hancock Law Firm serves Tampa, Florida and the surrounding area with superior personal injury litigation and
This document provides an overview of the web site development process. It discusses important considerations like defining goals, keywords, branding, and audience. The development process involves choosing a domain name, hosting, design, and content management. Good design principles like clear navigation, concise writing, and SEO best practices are covered. Ongoing site maintenance, support options, and potential enhancements are also reviewed. The document aims to help clients understand all that goes into building a successful website.
The document summarizes a proposed gamification system for Salesforce at Cornerstone Home Lending. The goals are to improve loan officer engagement with Salesforce by creating a game-like system with statuses, badges and trophies. Key target behaviors include completing tasks in Salesforce like logging calls, creating leads, and using pipeline reports. The system aims to be fun with things like design elements, social competitions, and humorous badges. It also incorporates concepts like feedback, progression, relationships and motivation to continually engage loan officers in using Salesforce.
Increase Search Revenue While Protecting Your BrandAffiliate Summit
Learn how to increase search revenue by letting your affiliates bid on trademark terms. Affiliate managers present case studies while TheSmartestSearch provides an affiliate’s perspective.
This document summarizes the services of Lifestyle Media Group (LMG), a lead generation specialist. LMG has over 10 years of experience generating qualified leads. They attract over 1.5 million members through various media partnerships and sites. LMG provides clients with targeted leads in the form of contact details for people interested in their products. Clients only pay for actual leads generated, with no large upfront or monthly fees. LMG offers various options to enhance client pages and increase reach, such as video embedding and advertising on white label partner sites.
The document discusses banner advertising options on NewHomeGuide.com. It provides details on several banner ad placements that are available including Spotlight Partner banners, Show Stopper banners, Featured Community banners, and Premium Builder banners. It shares data showing that banners combined with search listings can boost offline sales by over 250%. Recommended advertising solutions and pricing are listed and contact information is provided to discuss partnership opportunities.
This document provides information on US Tech's 2016 plan, including circulation and audience data, editorial calendar, pricing for advertisements and sponsored events, and descriptions of lead generation capabilities. It details page views, unique visitors, pricing for various ad sizes, an example e-blast, guidelines for publishing white papers, and ways US Tech promotes client content across digital platforms. The document emphasizes US Tech's commitment to customer service and providing value as part of clients' marketing funnels.
Promote your business for £60 for a Year!Michael Rust
The document discusses 3 low-cost marketing tools that can help businesses grow: Traded Network, Chariti, and Supportus. These platforms allow businesses to create a profile page to showcase themselves online, post content like news and offers, and appear in more search results. In addition, 50% of subscription fees are donated to local causes that the business chooses. This is an effective way to both market a business and support good causes in the local community. Businesses can start using these marketing tools right away by joining the Traded, Chariti and Supportus networks.
A Cause Marketing resource that promotes fundraising events and offers sales teams a unique combination of branded web pages and email alerts to customers designed to consistently emphasize ones professional integrity.
Freedom Communications is a large media company founded in 1950 with over $886 million in annual revenue. They own many newspapers and websites across several states. Their Orange County Register website receives 3.8 million unique visitors and 18.6 million page views monthly, making it the top local news and information source. Freedom Communications offers various digital advertising solutions to reach their large, affluent, and engaged online audiences on their websites and through behavioral targeting.
The document provides guidance on creating an effective real estate website to engage visitors and generate leads. It recommends including key pages like the home page, service page, contact page, about page, testimonials, and community information. Specific content is suggested for each page like achievements, designations, and property listings. The document also recommends using features like blogs, e-zines, videos, and social media to further engage visitors. It emphasizes giving visitors useful information and an easy way to contact the real estate agent.
The document provides guidance on creating an effective real estate website to engage visitors and generate leads. It recommends including key pages like the home page, service page, contact page, about page, testimonials, and community information. Specific content is suggested for each page like achievements, designations, and property listings. The document also recommends using features like blogs, e-zines, videos, and social media to further engage visitors. It emphasizes giving visitors useful information and an easy way to contact the real estate agent.
Promote your business for just £60 per Year! (UK)Michael Rust
The document discusses 3 low-cost online marketing tools that can help businesses grow: Traded Network, Chariti, and Supportus. These platforms allow businesses to create a profile page to showcase themselves, post content like news and offers, and appear in more search results. In addition, 50% of subscription fees are donated to local causes that businesses choose, providing fundraising benefits while also increasing the business's online presence through shared content on the cause's pages. Overall, the tools are presented as affordable ways for businesses to start online marketing immediately through content sharing and search engine optimization.
Freedom Communications is a large media company founded in 1950 with over $886 million in annual revenue. They own many newspapers and websites across several states. Their websites in Orange County, California receive 3.8 million unique visitors and 18.6 million page views monthly. Freedom Communications offers various digital advertising solutions to reach these large online audiences, including banner ads, video ads, email marketing, search engine marketing, and job board postings. Their solutions provide measurable and cost-effective ways for advertisers to reach local consumers online.
Going Out UK offers affordable marketing tools for local businesses, including responsive websites, mobile loyalty apps, social WiFi marketing, voucher systems, graphic design, and online reservations. The tools are designed to work together to build customer databases and allow businesses to market to customers automatically. Additional services include bookkeeping, payroll, and accounting support. Costs for services start at £250 for website design and £35 per month for email marketing.
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
Welcome to the 21st Century! Finally! It isn\'t often that a truly remarkable, ground shaking opportunity comes along for the health insurance sales professional. That\'s why I\'m excited to announce the introduction of the finest, most innovative health insurance marketing system in the nation.
•Completely paperless "webtronic" sales process!
•Sell on the phone, on the internet, or in person
•Easily earn $1,000 - $ 3,000 every week!
•Major medical plans with doctor co-pay & Rx
•"One deductible" HSA health plans
•Extremely competitive premium rates
•Average issue time is 3-4 days!! (not 3-4 weeks)
•Leads, trips, bonuses, & management opportunities!
Be the first in your area to start selling and earning with this fantastic program!
The document discusses keys to selling a home faster and for a higher price, including setting the right price, properly promoting the home as a product, and understanding the local real estate market. It emphasizes the importance of staging the home, using multiple listing and online promotion strategies, and providing consistent communication and control to clients throughout the home selling process.
The document discusses various marketing strategies for email and web marketing. It addresses common problems with email like junk mail and outlines steps for effective email marketing. It also covers using various tools for web marketing like blogs, YouTube, Flickr, and SlideShare. Specific tips are provided for creating content, building an audience, and tracking results.
1. Overview Presentation Joe Roumelis Vice President of Mortgage Lending Guaranteedrate.com/agent Demo Login/password: grate/grate1 05/28/11
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6. Home Loan Analysis Flyer Sample Agent photo and contact information Property image and description (powered by MLS system) Payment options Contact information of your affiliated GR loan officer
1. Next to the upper-right hand corner links, agents can click on their name (next to the black arrow) to edit personal account details (where it says “Hi, sample” on this example screen)
1. Be sure to encourage them to put your name as their affiliated loan officer! 2. Tell them that after they register they will immediately receive an email containing a link to confirm their registration.
-tell them they can print these up on-the-go and distribute them at open houses—also the property photo and property information is constantly being updated by the MLS system! -note to Loan officers: this is why the realtor’s choice of VP is so important when they sign up for the portal: you will instantly be co-branded with them on all of the HLA sheets!
-Be sure to tell them that we can create these for new regions/cities if 5 agents commit to ordering -This piece has “ stay power ”! It is not thrown away immediately; clients hold on to them for 3 months at a time. -VPs can comp up to HALF of the price; tell them that they can get 10% off if they sign up for auto-renewal for the newsletters
-VPs must authorize this request and place the order through the GR marketing department, as VPs pay for this service (VPs will get an email notifying them of the request) -Catering choices vary (a few sample catering services: Pompei, Corner Bakery, Jason’s Deli, Creative Corporate Catering (MN only), Marcellos) -VPs can also order promo items (pens, post-its, eNeighborhood reports etc) to be delivered to the open houses
-when a realtor places the order, the request is sent directly to the marketing department for fulfillment -if the realtor would like the report printed and bound, the VP will be notified of the request and billed $3/per report plus shipping (pre-tax)
-Obeo is a 3 rd party vendor; Agents will log in and create an account on Obeo’s website (agents will pay directly for the services that they select)
-If a realtor wants a new “design template” GR will charge a design fee.
-MLSmailings.com is a 3 rd party vendor; Agents will log in and create account on MLSmailings.com (agents will pay directly for the services that they select)
-Offer to register the agents today and walk them through how to place their order for these free transaction envelopes!