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realSociable Social Prospecting & Increasing Earned Value in Media
The document discusses the significance of social prospecting and user-generated content in enhancing advertising and sponsorship value through community engagement and user-driven qualification. It highlights the market's transition towards next-generation strategies that focus on converting leads while leveraging intention signals to optimize ROI for businesses. Additionally, it emphasizes the role of technology in understanding customer interactions and facilitating deeper relationships in wealth management.
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realSociable Social Prospecting & Increasing Earned Value in Media
- 1. May 2014 Social Prospecting& Media Building Authentic User Generated Content & Engagement to Increase Advertising/Sponsorship Value
- 2. Intention Signals Keeps Engagement& Subscribers ‘Always Aware’ to Engage on high-value Content Dramatically impacting Advertiser ROI Look Beyond Data Intelligence Keeps you focused on Goals A user driven Qualification Engine: Community Engagement Influencer Content Contribution Community Engagement
- 3. Influence Value Interest/Contribution User CreatedContent Content Viewer Profile Keeps you focused on Content Network Accelerate Premium Generated Content Value-Driven Volunteer & Segmentation Dramatically impacting Advertiser ROI Accelerated Monetization Path
- 4. Capabilities Overview Qualification Enriched Experience IncreasedEffectiveness & Stickiness Automated Social Discover Easy Roll out Enriched Social Context/Feed User Experience Profile & Segmentation Content & Intent Triggers Qualification & Sponsorship Value-Add
- 5. Perpetual ProspectingTM inAction Managing Goals the NEW Old Fashioned Way
- 6. The Market Adoption& Readiness (simplified) Complexity of Customer Needs over 20 years Demand Gen -Advertising -Mktg Automation Social Integration -Publishing -Content -Integrated Campaigns Social Prospecting – Conversation CentricAdoption & Market Maturity Opportunity $6.4 Billion Market *According to Gartner report in March 2013 Over 10 year Maturity Cycle Reactive – Yielding No ROI Adoption All this was about the top of the funnel. Next-gen is about the conversion flow!
- 7. Technology 2010 realSociable Patented Engagement & Contact Mngt Focuson engagement cycles 175 Growth Focus on driving deeper value in B2B Next-Generation – Intention Signals 2 OUT OF 10 Companies “Connect the Dots” Integrated Partners Numbers Game – Today’s Sales Sphere OVER 50% Teams Want More Leads vs Want Relationships We are Data Logic as a Service Technology
- 8. Favourite Testimonials This makesour bottom 20% act a little more like our top 20% If half of our team increases sales capacity by 0.5% - this is worth $100M to us! “Our day is part scheduled, part reactive, and part serendipitous…realSociable is the only application that provides a snapshot…ranked on triggers. It makes the right time, right place an easier part of our day”
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- 10. Your Business –How it can count – Wealth Management You manage 100’s of thousands of households & Your marketing effort may be limited based on knowledge of your customer – Advisors have no window to access intelligence realSociable can: Notify each broker when a client changes jobs or buys a new home There is a Window of Opportunity to upsell but also connect and keep the relationship strong. realSociable can: Let you know when there is a specific event one of your big clients is attending who may be a flight risk. realSociable can: Allow you to preview twitter conversations your customer is having with another firm. Business is social. Thank you.