A look at how a focused qualification strategy in Media can increase sponsorship and user value through community engagement.

1. May 2014
Social Prospecting & Media
Building Authentic User Generated Content &
Engagement to Increase
Advertising/Sponsorship Value

2. Intention Signals
Keeps Engagement &
Subscribers ‘Always Aware’
to Engage on high-value
Content
Dramatically impacting
Advertiser ROI
Look Beyond Data
Intelligence
Keeps you focused on Goals
A user driven Qualification
Engine:
Community
Engagement
Influencer
Content
Contribution
Community
Engagement

3. Influence Value
Interest/Contribution
User Created Content
Content Viewer
Profile
Keeps you focused on Content Network
Accelerate Premium Generated Content
Value-Driven Volunteer & Segmentation
Dramatically impacting Advertiser ROI
Accelerated Monetization Path

4. Capabilities Overview
Qualification
Enriched Experience
Increased Effectiveness &
Stickiness
Automated
Social
Discover
Easy Roll out
Enriched
Social
Context/Feed
User Experience
Profile &
Segmentation
Content &
Intent Triggers
Qualification & Sponsorship
Value-Add

5. Perpetual ProspectingTM in Action
Managing Goals the NEW Old Fashioned Way

6. The Market Adoption & Readiness (simplified)
Complexity of Customer Needs over 20 years
Demand Gen
-Advertising
-Mktg Automation
Social
Integration
-Publishing
-Content
-Integrated
Campaigns
Social
Prospecting –
Conversation
CentricAdoption & Market Maturity
Opportunity
$6.4 Billion Market
*According to Gartner report in
March 2013
Over 10 year Maturity Cycle
Reactive – Yielding No ROI
Adoption
All this was about the top of the funnel.
Next-gen is about the conversion flow!

7. Technology
2010
realSociable
Patented
Engagement &
Contact Mngt
Focus on engagement cycles
175 Growth
Focus on driving deeper value
in
B2B
Next-Generation – Intention Signals
2 OUT OF 10
Companies
“Connect the Dots”
Integrated Partners
Numbers Game – Today’s Sales Sphere
OVER
50%
Teams
Want More Leads vs Want Relationships
We are Data Logic as a Service
Technology

8. Favourite Testimonials
This makes our bottom 20% act a little more like
our top 20%
If half of our team increases sales capacity by 0.5%
- this is worth $100M to us!
“Our day is part scheduled, part reactive, and part
serendipitous…realSociable is the only application that
provides a snapshot…ranked on triggers. It makes the
right time, right place an easier part of our day”

9. Thank you!

10. Your Business – How it can count – Wealth
Management
You manage 100’s of thousands of households & Your marketing
effort may be limited based on knowledge of your customer –
Advisors have no window to access intelligence
realSociable can:
Notify each broker when a client changes jobs or buys a new
home
There is a Window of Opportunity to upsell but also connect and
keep the relationship strong.
realSociable can:
Let you know when there is a specific event one of your big
clients is attending who may be a flight risk.
realSociable can:
Allow you to preview twitter conversations your customer is
having with another firm.
Business is social.
Thank you.