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What We Wished They Taught Us About Startups @ Sloan
Founders & Recruiting
Business Plans
Balance
Fundraising
Venture Capital ,[object Object]
Venture Capital
Early Partnerships
Funnels Visitors Prospects Leads Opts
Real Segmentation 1  Total churn rate (not shown) is calculated as cancelled customers (all time) divided by total customers (all time). Monthly churn  rate is total churn rate divided by average customer lifetime of 4.16 months All Customers Avg. Trans.  < $3k Avg. Trans  > $3k SMBs 28 108 VSBs 21 28 Total 185 Cancelled Customers Avg. Trans.  < $3k Avg. Trans  > $3k SMBs 3 7 VSBs 11 7 Total 28 Monthly Churn Rate  1 Avg. Trans.  < $3k Avg. Trans  > $3k SMBs 2.6 % 1.6 % VSBs 12.6 % 6.0 % Total 3.6 %
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