This document discusses the concept of Policy Making 2.0. It is not simply about two-way conversation or direct democracy, but rather allowing good ideas to emerge and bad ideas to be revealed through more open and granular engagement earlier in the policy process. It is also not about total openness or involving total citizens, but aims to open up the process more and gamify policy making through feedback, social connections, and fun to make it more engaging. The document encourages questions and provides further resources to learn more about Policy Making 2.0.
presentation about journalism and social networks at the conference Neo-Journalism in Brussels, Belgium.
https://www.mixedrealities.com/2012/10/05/the-deconstructed-journalist/
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
This document provides an introduction to Web 2.0 including:
- A brief history of the internet from its origins to the emergence of Web 2.0 characterized by user participation through blogs, social media, and user-generated content.
- Key aspects of Web 2.0 like its focus on users being able to both read and write/edit content through technologies like wikis and the social aspect of connecting users.
- Implications for businesses to authentically engage with online communities and maintain trust through their online brand.
This document discusses the concept of Policy Making 2.0. It is not simply about two-way conversation or direct democracy, but rather allowing good ideas to emerge and bad ideas to be revealed through more open and granular engagement earlier in the policy process. It is also not about total openness or involving total citizens, but aims to open up the process more and gamify policy making through feedback, social connections, and fun to make it more engaging. The document encourages questions and provides further resources to learn more about Policy Making 2.0.
presentation about journalism and social networks at the conference Neo-Journalism in Brussels, Belgium.
https://www.mixedrealities.com/2012/10/05/the-deconstructed-journalist/
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
This document provides an introduction to Web 2.0 including:
- A brief history of the internet from its origins to the emergence of Web 2.0 characterized by user participation through blogs, social media, and user-generated content.
- Key aspects of Web 2.0 like its focus on users being able to both read and write/edit content through technologies like wikis and the social aspect of connecting users.
- Implications for businesses to authentically engage with online communities and maintain trust through their online brand.
The document discusses strategies for integrating social media and television across multiple screens. It notes that the media industry must adapt to changing audience behaviors and embrace social networks. Examples are given of MTV shows that had successful social media executions, driving engagement and ratings. The rest of the document focuses on tools and strategies for facilitating social interactions around content, participating in online conversations, and monitoring metrics and conversations across social media platforms.
The document discusses the shift from traditional top-down marketing approaches to newer bottom-up approaches that focus on consumer experiences and are driven by word-of-mouth. It provides examples of brands that have successfully engaged consumers through social media by making their communications relevant, participative, multi-channel, creative, interactive and viral. The document advocates that brands monitor social conversations, integrate these networks to help consumers connect, and provide tools for consumers to spread the brand's message.
The document discusses trends in digital communication and social media. It notes that consumers are increasingly creating their own media through user-generated content on platforms like blogs, videos and social networks. It also discusses how companies can engage customers through digital opportunities like social media, wikis, podcasts and mobile applications. Brands are trying to get customers more involved in developing products and content through open collaboration.
Océ presentation internal communication Quadriga Conference Berlin 30 Septemb...Jan van Veen
Internal communications at Océ faced budget cuts from €350,000 to just €5,000 during the financial crisis. To operate effectively on a small budget, Océ introduced various social media tools for internal communication, including an improved intranet news service, rumor-busting wikis, blogs, idea generation forums, microblogging, and social bookmarking. They also launched an internal video platform called OcéTV for under €5,000. These low-cost social media solutions helped Océ communicate internally and engage employees during difficult financial times with severe headcount reductions.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.
This document summarizes Ayman van Bregt's workshop on Internet and Marketing held on March 5, 2008. The workshop covered topics such as marketing definitions, search engine optimization, email marketing, viral marketing, web 2.0, social software, user generated content, new screens like Google Earth and mobile, and the experience economy. The goal was to discuss how these new internet technologies and trends are impacting marketing strategies.
Lessons in applying Web 2.0 to construction PR and marketingpwcom.co.uk Ltd
The document discusses applying Web 2.0 tools to construction public relations and marketing. It provides an overview of pre-web, Web 1.0 and Web 2.0 communications. It then discusses how to audit an organization's online presence, engage with audiences, influence conversations and measure the impact of Web 2.0 strategies. Key lessons include starting small, identifying clear goals and managing expectations of social media efforts.
Why Digital and what you absolutely need to knowJan Los
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
Innovcom - Tools for traditional commercewhilzensauer
1. The document discusses new technologies that traditional businesses can use to engage with customers, including blogs, wikis, podcasts, videos, widgets, RSS feeds, forums, and social networks.
2. It recommends that businesses communicate with customers through various channels to gather feedback via tools like voice threads, questionnaries, and surveys that can also be accessed via mobile phones.
3. The document promotes engaging customers through participation in sharing data, managing group activities, and business networks, as well as mobilizing customers with mobile widgets, apps, and QR codes.
Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
The document provides an overview of a course on social media web marketing. It discusses key topics that will be covered in the course like defining social media and web 2.0, integrating social networks into business, and measuring the return on engagement from social media activities. It also outlines the course structure, prerequisites, and setup requirements.
This document discusses how realtors can use social media as a marketing tool. It defines social networking and various social media applications like blogs, forums, microblogging, and social networking sites. It provides the history and growth of popular sites like MySpace, Facebook, and LinkedIn. The document then discusses how various social media tools like blogs, Facebook, Twitter, photos/videos, and virtual networks can be used by realtors for professional networking and marketing. It concludes with tips on social media ethics, building profiles, and setting a social media schedule.
Presentation fashion industry & social mediaLa French Tech
This document discusses how luxury fashion brands are using social media to engage with consumers. It provides the example of Chanel's launch of the Coco Mademoiselle perfume through a multi-step social media campaign. This included street marketing activations, a dedicated website and video, and working with influential bloggers who were given the perfume. Benchmark examples are also given of how brands like Gucci, Louis Vuitton, and Dior utilize platforms like Facebook, apps, and blogs. The document advocates that brands must find new ways to communicate with consumers in the current fragmented media landscape where word-of-mouth is highly trusted.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes how social media has leveled the playing field for organizations of all sizes to promote themselves. It also provides tips on developing a social media strategy, including using various platforms to reach broad audiences and automating content sharing. Various free Google tools for social media monitoring and engagement are also highlighted.
Anca Mosoiu, founder of Tech Liminal in Oakland, California, will discuss building accessible technology communities on the Global Product Management Talk podcast. Mosoiu envisions communities where business professionals, community leaders, and tech experts can collaborate using tools that boost productivity. She will share how applying product management disciplines can help small businesses grow. The podcast, hosted by Cindy Solomon, will cover topics like the expectations of digitally literate professionals and how to prioritize what technologies to adopt.
Compilation and introduction to online sales & marketing. Other parts include Web analytics, Web SEA and SEO, etc. Available on request on mail@rudolph.net
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
Online: The rise and rise (CIMCIG presentation, February 2009)pwcom.co.uk Ltd
Presentation to CIMCIG conference, Building Centre, London on 11 February 2009 by Paul Wilkinson. Looks at potential importance of Web 2.0 as part of the PR/marketing communications mix for construction businesses - particularly in a recession
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The document discusses strategies for integrating social media and television across multiple screens. It notes that the media industry must adapt to changing audience behaviors and embrace social networks. Examples are given of MTV shows that had successful social media executions, driving engagement and ratings. The rest of the document focuses on tools and strategies for facilitating social interactions around content, participating in online conversations, and monitoring metrics and conversations across social media platforms.
The document discusses the shift from traditional top-down marketing approaches to newer bottom-up approaches that focus on consumer experiences and are driven by word-of-mouth. It provides examples of brands that have successfully engaged consumers through social media by making their communications relevant, participative, multi-channel, creative, interactive and viral. The document advocates that brands monitor social conversations, integrate these networks to help consumers connect, and provide tools for consumers to spread the brand's message.
The document discusses trends in digital communication and social media. It notes that consumers are increasingly creating their own media through user-generated content on platforms like blogs, videos and social networks. It also discusses how companies can engage customers through digital opportunities like social media, wikis, podcasts and mobile applications. Brands are trying to get customers more involved in developing products and content through open collaboration.
Océ presentation internal communication Quadriga Conference Berlin 30 Septemb...Jan van Veen
Internal communications at Océ faced budget cuts from €350,000 to just €5,000 during the financial crisis. To operate effectively on a small budget, Océ introduced various social media tools for internal communication, including an improved intranet news service, rumor-busting wikis, blogs, idea generation forums, microblogging, and social bookmarking. They also launched an internal video platform called OcéTV for under €5,000. These low-cost social media solutions helped Océ communicate internally and engage employees during difficult financial times with severe headcount reductions.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.
This document summarizes Ayman van Bregt's workshop on Internet and Marketing held on March 5, 2008. The workshop covered topics such as marketing definitions, search engine optimization, email marketing, viral marketing, web 2.0, social software, user generated content, new screens like Google Earth and mobile, and the experience economy. The goal was to discuss how these new internet technologies and trends are impacting marketing strategies.
Lessons in applying Web 2.0 to construction PR and marketingpwcom.co.uk Ltd
The document discusses applying Web 2.0 tools to construction public relations and marketing. It provides an overview of pre-web, Web 1.0 and Web 2.0 communications. It then discusses how to audit an organization's online presence, engage with audiences, influence conversations and measure the impact of Web 2.0 strategies. Key lessons include starting small, identifying clear goals and managing expectations of social media efforts.
Why Digital and what you absolutely need to knowJan Los
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
Innovcom - Tools for traditional commercewhilzensauer
1. The document discusses new technologies that traditional businesses can use to engage with customers, including blogs, wikis, podcasts, videos, widgets, RSS feeds, forums, and social networks.
2. It recommends that businesses communicate with customers through various channels to gather feedback via tools like voice threads, questionnaries, and surveys that can also be accessed via mobile phones.
3. The document promotes engaging customers through participation in sharing data, managing group activities, and business networks, as well as mobilizing customers with mobile widgets, apps, and QR codes.
Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
The document provides an overview of a course on social media web marketing. It discusses key topics that will be covered in the course like defining social media and web 2.0, integrating social networks into business, and measuring the return on engagement from social media activities. It also outlines the course structure, prerequisites, and setup requirements.
This document discusses how realtors can use social media as a marketing tool. It defines social networking and various social media applications like blogs, forums, microblogging, and social networking sites. It provides the history and growth of popular sites like MySpace, Facebook, and LinkedIn. The document then discusses how various social media tools like blogs, Facebook, Twitter, photos/videos, and virtual networks can be used by realtors for professional networking and marketing. It concludes with tips on social media ethics, building profiles, and setting a social media schedule.
Presentation fashion industry & social mediaLa French Tech
This document discusses how luxury fashion brands are using social media to engage with consumers. It provides the example of Chanel's launch of the Coco Mademoiselle perfume through a multi-step social media campaign. This included street marketing activations, a dedicated website and video, and working with influential bloggers who were given the perfume. Benchmark examples are also given of how brands like Gucci, Louis Vuitton, and Dior utilize platforms like Facebook, apps, and blogs. The document advocates that brands must find new ways to communicate with consumers in the current fragmented media landscape where word-of-mouth is highly trusted.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes how social media has leveled the playing field for organizations of all sizes to promote themselves. It also provides tips on developing a social media strategy, including using various platforms to reach broad audiences and automating content sharing. Various free Google tools for social media monitoring and engagement are also highlighted.
Anca Mosoiu, founder of Tech Liminal in Oakland, California, will discuss building accessible technology communities on the Global Product Management Talk podcast. Mosoiu envisions communities where business professionals, community leaders, and tech experts can collaborate using tools that boost productivity. She will share how applying product management disciplines can help small businesses grow. The podcast, hosted by Cindy Solomon, will cover topics like the expectations of digitally literate professionals and how to prioritize what technologies to adopt.
Compilation and introduction to online sales & marketing. Other parts include Web analytics, Web SEA and SEO, etc. Available on request on mail@rudolph.net
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
Online: The rise and rise (CIMCIG presentation, February 2009)pwcom.co.uk Ltd
Presentation to CIMCIG conference, Building Centre, London on 11 February 2009 by Paul Wilkinson. Looks at potential importance of Web 2.0 as part of the PR/marketing communications mix for construction businesses - particularly in a recession
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To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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