Internal communications at Océ faced budget cuts from €350,000 to just €5,000 during the financial crisis. To operate effectively on a small budget, Océ introduced various social media tools for internal communication, including an improved intranet news service, rumor-busting wikis, blogs, idea generation forums, microblogging, and social bookmarking. They also launched an internal video platform called OcéTV for under €5,000. These low-cost social media solutions helped Océ communicate internally and engage employees during difficult financial times with severe headcount reductions.