Presentation to sale teams on the subject of the manner in which the internet is transforming real estate in NZ. How to manage the change, how to optimise online listings, respond to inquiries and build your profile

1. How the internet is transforming real estate

3. Are we through the great housing crash !!??

4. Fundamentals in NZ vastly different -3.4% -20.6%

5. Price declines arresting..

6. . .the result of 9 turbulent years !!

7. The market in sales is stabilising

8. However volumes are still incredibly low..

10. A transformation in 10 years

11. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008

12. NZ: Media usage – searching for property

13. 95% consider specialist website useful / very useful Consumer attitudes to online search Consumer attitude - newspapers ??

15. Traditional model has changed

16. Buyers now feel in control

17. Relationship with buyers has changed 5 – 10 years ago Today Research / Research / Research

18. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

19. The online search experience is evolving Searching for property

20. Clearer role for websites Searching for property buy Searching for someone to help me sell my property

21. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week

22. Understanding interest / behaviour

23. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!

25. The web is critical in real estate marketing - Over 1,000,000 sessions of searching per week.. 34% up on same period last year

26. ..early signs of seasonal pick up – the web provides a critical lead indicator

27. To match increase searching – more listings coming onto the market

29. 3 years of growth – 27% per annum vs. market 17%

30. The 2 top websites dominate the market... Total number of unique Web visitors - July 1,415,803 +7% Total number of property sales Year to date 2009 34,169 41 visitor for every buyer!

31. In July - 58% of visitors to realestate.co.nz DID NOT VISIT trade me property website – that is over 200,000 unique property seekers 213,155 Unique visitors visited realestate.co.nz - but did NOT visit trade me property 157,590 UB’s visited BOTH sites ..however realestate.co.nz attracts a unique audience

32. Realestate.co.nz is the market leader for international visitors searching for NZ real estate...

33. Up to the minute activity in the market - emails

34. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 49,373 includes an estimated 6,000 private listings

36. Property information at your finger tips

37. Providing information – 24hrs a day

38. 1,528,000 properties in NZ

39. Every property has a web page

40. Context – where in relation to schools

41. Context of aerial images

42. Community information – where to live

43. Property and lifestyle information

44. What’s on the market?

45. Who lives in that suburb?

47. What are they looking for?

48. Google Maps – real estate

49. Address Accurate pricing Large images / high quality images Maps Get the basics right!

50. What are they looking at??

51. Email alerts – first impressions count!

52. No substitute to comprehensive information

53. Photos are so important!

54. The web provides so much information... enough to replace an agent??

55. Richer and richer information

57. How can you stand out from the masses?

58. Featured listings

59. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views

60. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers

61. Buyers - call to action

64. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

72. ? How to be found on Google!

73. The power of links

74. To be found you need to be online

75. Part 1: Find yourself on Google

76. Part 2 : Be found on Google

78. Blogs – hosted on realestate.co.nz

79. What buyers want information on?

80. Social Media – building a profile

81. Free profile page – linked to your listings

82. Sell yourself!

84. Login / sign up / profile yourself

85. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate

86. Enjoyed the presentation? www.tinyurl.com/nzrealestate

87. Proudly supporting the real estate industry