Malcolm Gladwell's book "Blink" discusses how first impressions and snap judgments, referred to as "thin-slicing", can often be as accurate as more carefully reasoned decisions. The book uses examples like an art expert immediately identifying a fake statue based on a quick glance, and a psychologist who can analyze married couples' relationships from brief observations. While thin-slicing can be effective, Gladwell also shows how too much information or making judgments outside your expertise can lead you astray. Overall, the book argues rapid cognition is an ability that can be developed through understanding and controlling your first impressions.

2.  Malcolm Gladwell
 He was the staff writer with The New Yorker
magazine since 1996.
 TIME named Gladwell one of its 100 most
influential people.
 His talent in taking simple topics and
bringing them into the public's view through
great journalism and storytelling.

3. CHAPTER-1
The STaTUe ThaT DiDn’T Look
Right

4.  The J. Paul Getty Museum in California
acquired a kouros – a perfectly preserved
marble sculpture of a nude male youth
dating from the 6th century.
 It took Getty 14 months to investigate the
authenticity of the kouros and costs them
just under US$10 million.

5.  However, a number of art experts in the first
two seconds of looking at the statue – in a
single glance – felt an “intuitive repulsion” and
proved that it was a forgery.
 Blink is about those first “2 seconds”.

6. CHAPTER-2
The Theory of Thin Slices:
How A Little Bit of
Knowledge Goes a Long way

7.  John Gottman, a psychologist.
 He has bought more than
thousand of married couples
into the small room called
“LOVE LAB”.
 Each couple has been
videotaped and results have
been analyzed.

8.  The above method of knowing
about the couple is called
SPAFF(for specific affect).
 There is other method of
knowing is by Morse code.
 Morse code made up of dots
and dashes, its like speech.
Everyone has different voice.

9.  Gottman, can teach us a
great deal about a critical
part of knowledge known as
thin-slicing.
 “Thin-slicing” refers to the
ability of our unconscious to
find patterns in situations
and behavior based on very
narrow slices of experience.

10. CHAPTER-3
The Locked Door: The Secret
Life of Snap Decisions

11.  Vic Braden, a world renowned
tennis coach, began to notice he
had an incredible ability.
 This is the second critical fact
about the thoughts and decisions
that bubble up from our
unconscious.
 Snap judgments: they rely on the
thinnest slices of experience.

12.  Snap judgments and rapid
understanding take place behind a
locked door.
 Gladwell uses this story to show
how the brain is able to come to
quick conclusion without us even
consciously knowing it.

13. CHAPTER-4
The Warren Harding Error: Why
We Fall for Tall, Dark, and
Handsome Men

14.  Thin-slicing can be a
powerful tool when trained
the proper way to use it, but
it also has the ability to lead
us astray.
 Gladwell illustrates his
concept recounts a story of
former president “Warren
Harding”.

15.  In this section of the book
Gladwell shows us how the
thin-slicing process can be
interrupted and lead us to
negative outcome in which he
calls the “dark side” of thinslicing.

16. CHAPTER-5
paUL Van RipeR’S Big VicToR:
Creating Structure for
Spontaneity

17.  The opposing side of thin-slicing,
a plethora of information,
can create a dilemma.
 For this scenario Gladwell introduces us to “Paul
Van Riper, a retired Marine commander”.
 He also took a scenario of a doctor, choosing
whether to operate a patient or not who is
suffering from heart attack---based on decision
tree.

18. CHAPTER-6
kenna’S DiLemma: The RighT –
and Wrong – Way to Ask
People What They Want

19.  When people try to thin-slice outside their
normal realm of expertise the solution tends to
be the wrong one.
 Gladwell uses examples of a rock
star, Kenna, and the challenges that the CocaCola Company faced with the rising market
share of Pepsi.

20. Chapter-7
Seven Seconds In the Bronx:
The Delicate Art of Mind
Reading

21.  Gladwell refers to when we first meet
someone new and we have set impression of
what that person is like and what they are
thinking, also known as the first impression.
 Gladwell gives an example of four officers in
New York who fail to read a mind successfully
on a February night in 1999.

22. LEARNINGS FROM THE BOOK

23.  A decision made very quickly can
be as accurate as decisions made
cautiously and deliberately.
 Snap
judgments
and
first
impressions can be controlled and
educated.
 The power of rapid reasoning is an
ability that everyone can develop.
 When a judgment is made out of
context will usually result in an
incorrect response.

24.  Too much information can be overwhelming
when making a decision and can cause the
individual to over analyze a given situation.
 There are ways to change the way we as
individuals think from the lessons taught in
Blink.
 If you continue to make bad snap
judgments, then you have to modify by
examining your implicit biases.
 Thin-slicing will help improve your ability to
read people on first impressions.