The document analyzes key techniques used in the film Texas Chain Saw Massacre. It discusses the use of jump cuts and pacing to create suspense and tension. Lighting is dark and harsh, costumes emphasize the vulnerability of female characters. Diegetic sounds like screaming and chainsaws, and non-diegetic sinister music, are used to generate fear. Camera angles and shot compositions are employed to manipulate the power dynamics between characters and viewers.
Slide share presentation #1 for the Book Traction.
1.Title
2.Finding the channels that work.
3.Viral marketing Loop
4.Viral Loop keeps repeating!
5.Viral coefficient
6.Things to test. Color of buttons on your webpage.
7.More things to test. Putting testimonials on display.
8.More to test. Ease of sign up.
9.Stories filter up the media chain.
10.Help A Reporter Out.
11.Publicity stunts gain attention.
12.Customer Appreciation goes a long way.
13.Zappos nailed customer appreciation through amazing service.
14.Avoid negative keywords with SEO.
15.Take advantage of sites like Stumble Upon.
16.Billboard use and popular providers.
17.Interesting billboard advertisement from Duck Duck Go behind Google gained tons of attention and accelerated their growth immensely!
18.Always look for remnant ad space.
19.Don’t buy links.
20.Gaining investments and funding.
21.Email campaigns and how to correctly use them. Collect email addresses even if you aren’t sure this channel is a route you will take.
22.Don’t produce spam for your emails, it’ll make your email campaign much more difficult.
23.Be transparent to your customers, consumers, and the public.
24.Party!
Slide share presentation #1 for the Book Traction.
1.Title
2.Finding the channels that work.
3.Viral marketing Loop
4.Viral Loop keeps repeating!
5.Viral coefficient
6.Things to test. Color of buttons on your webpage.
7.More things to test. Putting testimonials on display.
8.More to test. Ease of sign up.
9.Stories filter up the media chain.
10.Help A Reporter Out.
11.Publicity stunts gain attention.
12.Customer Appreciation goes a long way.
13.Zappos nailed customer appreciation through amazing service.
14.Avoid negative keywords with SEO.
15.Take advantage of sites like Stumble Upon.
16.Billboard use and popular providers.
17.Interesting billboard advertisement from Duck Duck Go behind Google gained tons of attention and accelerated their growth immensely!
18.Always look for remnant ad space.
19.Don’t buy links.
20.Gaining investments and funding.
21.Email campaigns and how to correctly use them. Collect email addresses even if you aren’t sure this channel is a route you will take.
22.Don’t produce spam for your emails, it’ll make your email campaign much more difficult.
23.Be transparent to your customers, consumers, and the public.
24.Party!
A PowerPoint into thriller openings, researching their conventions and how they use the four areas of drama; mise-en-scene; camera angles, shots and movement; sound; and editing.
2. EDITING
- Jumpcuts
- Slow-paced – makes you wonder when things
are going to happen, creates
suspense, something may jump out to scare
you
- Fast-paced – makes the film jumpy, this
speeds up the action (people getting stabbed
and sawed)
3. MISE EN-SCENE
Lighting
- Harsh, dark lighting
Make-up
-Blood EVERYWHERE!
Props
-Weapons – chainsaw, knife, gun, axe
- Bear trap (treating him as an animal)
Costume
-Girls – tight, white, t shirts, tight jeans, shows belly, hair down, pretty girls
(conventional) – male gaze
-Police outfits – power, status
-Chainsaw guy dressed in black with a mask (we can’t see him, creates enigma)
Location
-Woods
-Isolated Building
-Abandoned House
4. SOUND
Diegetic
- Ambient – weapons etc
- Footsteps – creates shock
- Screaming, screeching – creates terror/fear
- Heavy breathing – creates panic
- Chainsaw
Non-Diegetic
- Sinister, slow paced background music
- Happy music with the teenagers in the car at
the beginning (equilibrium)
5. SOUND CONTINUED
Contrapuntal
-”hush little baby” lullaby playing while at the
same time the guy is being beaten up – sinister
music is also playing at the same time (makes it
more horrific for the viewers)
Sound Bridge
- He’s cleaning her, then she screams, then it
cuts to the long shot of the house and the
scream continues (this creates a lasting
effect, meaning that the viewers will be more
terrified)
6. CAMERA ANGLES
- Handheld camera – in the car near
beginning, this creates realism, feeling
of terror, unknown
- Low angles – on sheriff, we are looking
up to him, this emphasizes his power
and control over the characters and
us, as viewers
- High angles – girl on floor, low status
and very weak
7. THEORY
Laura Mulvey’s Theory
- The girls are sexually objectified at the
beginning, kissing etc
- Active, passive – active males, we identify
with males and then active, passive
switches, shifts after crash and we begin to
identify with females.
Claude Levi-Strauss
Narrative matched with pairs of binary
opposites (eg. Good vs evil)
8. COMPOSITION
-Sally under the table watching the
chainsaw guy making his mask (he is
higher up) – Sally is positioned as low
status and the chainsaw guy is shown to
be of higher status and obviously in
control of the situation
9. SHOT TYPES (DISTANCES)
-Long shot – We can see the
surroundings, it sets the scene
-Depth of field on the police guy –
makes it harder for the audience to see
what will creep up behind (creates
suspense) – chainsaw guy