This document provides information from a real estate agent, Yvonne Russell, about listing and marketing a home for sale. It outlines Russell's contact information and the RE/MAX culture. It then discusses pricing the home at fair market value, marketing strategies like open houses and yard signs. The document also covers the home selling process from listing to closing, including inspections, appraisals and other factors that influence pricing. It emphasizes pricing the home competitively based on market values.

1. RE/MAX Associated Yvonne Russell 129 Thunderbird El Paso, Tx79912 (915) 873-8646 Russell-Realtor.com

2. Listing and Marketing Consultation

3. The RE/MAX®Culture Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people

5. TIMING…in the desired time period.

8. To the public

9. To the REALTOR® community

10. RE/MAX®Professional Real Estate Consultants

11. Office Tours

12. MLS Area Tours

13. REALTOR® Open Houses

14. Yard Signs

15. Highly recognized

16. Calls come from our signs

17. Agent Marketing Action Plan

18. Syndication to all major real estate sites

19. Russell-Realtor.com which gets over 1000 visitors a month

20. Agent Multiple Internet Web Sites

21. MLS

22. Realtor.com

24. Install nationally recognized sign.

25. Provide information fliers.

26. Pricing Guidance.

27. Prepare Advertising.

28. Hold Broker Open House.

29. Give Feedback on showings.

30. Review contracts and represent you in negotiations.

31. Guidance in staging your property.

32. Complete all repairs and cleaning.

33. “Stage” your home to be appealing.

34. Hide valuables (also prescriptions).

35. Keep marketing information out for prospective buyers.

36. Call me if information is depleted.

37. Leave premises for showings.

38. Call me with any questions.

39. Refer friends and acquaintances who might be interested in your property.

41. Availability for Showing

42. Price

44. Buyer’s or Seller’s Market

45. Interest Rates

48. A property attracts the most activity from the real estate community and potential buyers when it is first listed.

50. REJECTION. Unconditional… unfortunately, your home is still on the market.

51. COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage.

53. Inspections Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections. SELLER SEES THEIR HOUSE INSPECTOR SEES THE HOUSE BUYER SEES YOUR HOUSE Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!

54. Contract To Close TRANSACTION PROCESSING PROCESSING MORTGAGE CO. CREDIT REPORT APPRAISAL REJECTION UNDERWRITING VERIFICATIONS LOAN APPROVAL TITLE CO. ASSEMBLE PAPERS SETTLEMENT HOME SOLD

55. Pricing Factors IMPORTANCE OF INTELLIGENT PRICING +15% 10% PERCENTAGE OF BUYERS ASKING PRICE 30% +10% 60% Market Value 75% -10% 90% -15% As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale.

56. Pricing Misconceptions It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. WHAT ANOTHER AGENT SAYS WHAT YOUR NEIGHBOR SAYS WHAT YOU PAID WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY Buyers & Sellers Determine Value The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.

58. Current Listings = Competition

59. Expired Listings = What has not sold