The document discusses the influence of recommendations and word-of-mouth on consumer purchasing decisions. It notes that recommendations directly impact 20-50% of purchases and that consumers often trust recommendations from friends and family more than traditional advertising. The document also raises questions about determining the trustworthiness and authenticity of online recommendations from both known and unknown sources.
October 25, 1997: "Notational Engineering: A Proposed New Discipline for Semiotics".
Presented at the 22nd Annual Meeting of the Semiotic Society of America.
To explain clearly why identification of recommenders I added plenty of personal information on my behaviour as a consumer. It's a pity you missed in the live version. This PPT gives you an idea what we're doing at Holaba and why we do it
131217 the recommender revolution : recent data for direct marketing institut...Jan Van den Bergh
Plenty of recent data from here, there and everywhere on the recommender revolution and how the Holaba model measures the recommendation power of both brands and consumers by asking The One (Simple) Question.
October 25, 1997: "Notational Engineering: A Proposed New Discipline for Semiotics".
Presented at the 22nd Annual Meeting of the Semiotic Society of America.
To explain clearly why identification of recommenders I added plenty of personal information on my behaviour as a consumer. It's a pity you missed in the live version. This PPT gives you an idea what we're doing at Holaba and why we do it
131217 the recommender revolution : recent data for direct marketing institut...Jan Van den Bergh
Plenty of recent data from here, there and everywhere on the recommender revolution and how the Holaba model measures the recommendation power of both brands and consumers by asking The One (Simple) Question.
Google Firestarters Conference: An Emerging Agency OSMartin Bailie
An Emerging Agency OS
@martinbailie
what's broke?
-Our focus:
outcomes have become divorced from outputs
clients seek a profitable growth outcome, agencies seek rewards from a famous output
Clients like increased profit, agencies like making things
Consequently, clients don't always value the same things as agencies do
Replacing a client with a new one easily costs £100k or more. Our failure to align is eating into our profit and morale.
-Our business model:
Agencies have two masters but only get paid by one.
Agencies are addicted to short term client cash whereas consumers offer an additional revenue stream.
Spend will slowly flow away from agencies to cheaper crowd and outsourced services. All areas will be affected, from strategy modeling, to production, to optimisation to ideas.
As marketing, products, services and media merge, agencies, with new partners, will be able to service consumers as well as clients.
what's the need?
Client needs are simple: Clients need Ideas, Innovation and (real time) Intelligence to power sales.
Agency needs are to attract best talent and to increase revenue to pay for that talent and any (currently lacking) R&D
-Talent: Agencies are full of inventive and productive people but servicing clients full-time undermines motivation. If they are to be kept in agencies, agencies will need to find better ways to fulfil them.
-Revenue: Agencies have loads of ideas but make too few. We can divorce ourselves of client only revenue by exploiting our existing ideas and engaging new partners to fund and develop our ideas to successful launch and customer revenue.
what are the trends?
Two agency types are emerging - those that value outcomes, and those that value outputs:
1) Outcomes agencies will worship effectiveness and will be built around the client's business. They will become convergence consultants to deliver Ideas, Innovation and Intelligence (from any source) to grow client profit over time.
2) Output agencies will continue to generate big ideas, they will create fame for clients but will also develop new revenue streams for those ideas from direct to consumer products and services, thereby beating their addiction to short term client cash
All agencies need an AgencyOS – a data driven platform and structural/organising principle to deliver real time insight, development and optimisation.
The most successful agencies will deliver both ideas and effectiveness. But those will be rare as the increase of channels and approaches continues.
Implications
1. the agencies closest to the data will lead their agency partners. The most successful agencies will combine ideas and data talent in equal measure.
2. in client organisations, the older generations will cede control to younger managers investing ahead of the curve for the real time and digital future that’s unfolding. This will come too slowly for some. Those that don't answer customer’s immediate needs will quickly lose customers.
The Business Side by Richard Brooks.
This presentation is an insightful and honest look into the world of business management. I’ll cover the key concepts professional managers look at when running a language service company (or any other services business). My aim is to bridge the gap between language service companies and freelance translators by promoting a better understanding of ‘our side’, which helps everyone to create more value in the content supply chain and to extract more of that value.
How to win the competition through actionable insight? This presentation was created for guest lecturer at Bina Nusantara International College, Marketing Faculty. Please enjoy and let me know if you have any feedback. Thanks.
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
Google Firestarters Conference: An Emerging Agency OSMartin Bailie
An Emerging Agency OS
@martinbailie
what's broke?
-Our focus:
outcomes have become divorced from outputs
clients seek a profitable growth outcome, agencies seek rewards from a famous output
Clients like increased profit, agencies like making things
Consequently, clients don't always value the same things as agencies do
Replacing a client with a new one easily costs £100k or more. Our failure to align is eating into our profit and morale.
-Our business model:
Agencies have two masters but only get paid by one.
Agencies are addicted to short term client cash whereas consumers offer an additional revenue stream.
Spend will slowly flow away from agencies to cheaper crowd and outsourced services. All areas will be affected, from strategy modeling, to production, to optimisation to ideas.
As marketing, products, services and media merge, agencies, with new partners, will be able to service consumers as well as clients.
what's the need?
Client needs are simple: Clients need Ideas, Innovation and (real time) Intelligence to power sales.
Agency needs are to attract best talent and to increase revenue to pay for that talent and any (currently lacking) R&D
-Talent: Agencies are full of inventive and productive people but servicing clients full-time undermines motivation. If they are to be kept in agencies, agencies will need to find better ways to fulfil them.
-Revenue: Agencies have loads of ideas but make too few. We can divorce ourselves of client only revenue by exploiting our existing ideas and engaging new partners to fund and develop our ideas to successful launch and customer revenue.
what are the trends?
Two agency types are emerging - those that value outcomes, and those that value outputs:
1) Outcomes agencies will worship effectiveness and will be built around the client's business. They will become convergence consultants to deliver Ideas, Innovation and Intelligence (from any source) to grow client profit over time.
2) Output agencies will continue to generate big ideas, they will create fame for clients but will also develop new revenue streams for those ideas from direct to consumer products and services, thereby beating their addiction to short term client cash
All agencies need an AgencyOS – a data driven platform and structural/organising principle to deliver real time insight, development and optimisation.
The most successful agencies will deliver both ideas and effectiveness. But those will be rare as the increase of channels and approaches continues.
Implications
1. the agencies closest to the data will lead their agency partners. The most successful agencies will combine ideas and data talent in equal measure.
2. in client organisations, the older generations will cede control to younger managers investing ahead of the curve for the real time and digital future that’s unfolding. This will come too slowly for some. Those that don't answer customer’s immediate needs will quickly lose customers.
The Business Side by Richard Brooks.
This presentation is an insightful and honest look into the world of business management. I’ll cover the key concepts professional managers look at when running a language service company (or any other services business). My aim is to bridge the gap between language service companies and freelance translators by promoting a better understanding of ‘our side’, which helps everyone to create more value in the content supply chain and to extract more of that value.
How to win the competition through actionable insight? This presentation was created for guest lecturer at Bina Nusantara International College, Marketing Faculty. Please enjoy and let me know if you have any feedback. Thanks.
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
9. Eventually
you
ask
some
car
lover-‐friends
which
used
car
you
should
buy.
Aston
Mar*n
or
BMW.
10. That’s
the
social
consumer:
he/she
buys
a
lot
-‐
not
only
cars
-‐
based
on
recommenda*ons.
11. What’s
the
problem
with
adver*sing?
“Why
now?
You
interrupt
my
ac4vi4es”
“Not
for
me.
I
just
bought
my
stuff”
“Too
many
ads.
I
avoid
them”
“So
stupid”.
“Nice
ad,
but
so
what?
Not
relevant
for
me.”
“Haven’t
even
seen
it.”
“I
don’t
care.
Will
search
when
I
need
something.”
“Don’t
trust
it.
Nothing
but
lies.
I’ll
ask
my
friends
or
colleagues”
17. About
70%
of
Yelp’s
revenue
is
from
ads
(!!!)
by
local
businesses
listed
on
its
site.
18. Prof.
Dr.
Gerard
Tellis
1980-‐1990:Adver,sing
+10%
=
+2.2%
marketshare
2008:Adver,sing
+20%
=
+2.2%
marketshare
“
….
the
authors
conduct
a
meta-‐analysis
of
751
short-‐term
and
402
long-‐term
direct-‐to-‐consumer
brand
adver4sing
elas4ci4es
es4mated
in
56
studies
published
between
1960
and
2008.
the
study
finds
several
new
empirical
generaliza4ons
about
adver4sing
elas4city.
the
most
important
are
as
follows:
the
average
short-‐term
adver4sing
elas4city
is
.12,
which
is
substan4ally
lower
than
the
prior
meta-‐analy4c
mean
of
.22;
there
has
been
a
decline
in
the
adver4sing
elas4city
over
4me.”
Gerard
Tellis,
PhD
Michigan,
is
Professor
of
Marke,ng,
Management,
and
Organiza,on,
Neely
Chair
of
American
Enterprise,
and
Director
of
the
Center
for
Global
Innova,on,
at
the
USC
Marshall
School
of
Business.
He
is
Dis,nguished
Visitor
of
Marke,ng
Research,
Erasmus
University,
RoUerdam
and
has
been
Visi,ng
Chair
of
Marke,ng,
Strategy,
and
Innova,on
at
the
Judge
Business
School,
Cambridge
University,
UK.
Tellis
specializes
in
the
areas
of
innova,on,
adver,sing,
global
strategy,
market
entry,
new
product
growth,
promo,on,
and
pricing.
19. One
of
many
brands’
issues:
“Adver*sing
is
too
expensive.
Grows
faster
than
the
economy!”
YOY-growth +7% +3,8% +3,8% +4,6% +5,2%
28. Some
buy
a
lot
online
and
tell
it
to
a
lot
of
people
online
too.
29. Who’s
influencing?
Is
all
that
buzzing
trustworthy?
“…
while
consumer
electronics
buyers
pay
more
aZen4on
to
other
consumers’
reviews
than
to
editorial
reviews
–
by
a
margin
of
more
than
three
to
one
(77
percent
vs.
23
percent)
–
a
majority
are
concerned
about
the
authen4city
of
consumer
reviews
(80
percent),
leading
them
to
conduct
considerable
analysis
before
making
their
decision.”
37. Not
only
we
ask
clients
whether
they
will/will
not
recommend
a
brand…
8
8
8
NPS
38. We
ask
non-‐clients
too.
They
too
judge,
talk
and
influence.
That’s
why
we
ask
them.
NPS
39. The
actual
Holaba
B2B-‐dashboard
in
China
Net Promoter Score= % promoters (9-10) minus % detractors (0-6)among clients.
Holaba Score = % promoters (9-10) minus % detractors (0-6) among recommenders
40. From
RFM
to
RRFM
to
decide
about
what
to
Recency,
frequency,
monetary
value
(RFM)
of
invest
where.
clients
are
decisive
for
investment
in
RFM
-‐
axis
marke,ng
communica,on.
Therefore
lots
of
money
spent
(wasted)
in
this
group
of
heavy
and
recent
buyers
Light
and
non
frequent
buyers
are
o_en
“neglected”
41. The
recommenda*on
power
of
clients
becomes
the
decisive
tool
to
decide
on
marcom-‐investments
RFM
-‐
axis
Does
not
mean
they
all
give
posi4ve
+RFM
&
-‐
REC
+RFM
&
+
REC
recommenda4ons
Recommenda7on
axis
Frequency
and
intensity
of
recommenda*on.
-‐
RFM
&
+
REC
-‐
RFM
&
-‐
REC
42. To
influence
these
influencers,
iden*fy
them.
Con*nuously.
Everywhere.
43. Jan
Van
den
Bergh
杨⽂文博
jevedebe@gmail.com
hFps://www.facebook.com/jevedebe
hFps://www.facebook.com/holaba
TwiFer:@holaba
Skype:jevedebechina
+86
136
2179
9450
(CH)
+32
475
427
882
(BEL)
A
:
上海市新闸路831号丽都新贵13层F室,
200041
13-F,
No
831
Xin
Zha
Road,
Shanghai,
200041