MBE Summit 2012


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In this presentation, keynoting a session at the 2012 Model Based Enterprise Summit 2012 on lightweight visualization, Consortium Executive Director Dave Opsahl informs the audience on how what we typically refer to as "visualization", while a needed and extremely valuable category of solutions, is not the same as "communication". The MBE Summit, hosted annually by the National Institue of Standards and Technology, is a gathering of managers, technologists, engineers, and thought leaders on how to enable the Model Based Enterpris (MBE).

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  • The 3D PDF Consortium is a community, not a standards body, consisting of software developers, systems integrators, and end-users from the manufacturing, architecture/construction, building information management, and geospatial industries. It was incorporated as a U.S. non-profit trade group on January 3, 2012 and is open to any interested organization.
  • The Consortium’s primary mission is to accelerate adoption of solutions and tools that utilized the 3D PDF platform. We do that through three sub-groups, or committees, that take industry needs and uses cases and priorities as determined by industry, develop reference implementations to meet those needs while providing input to the relevant standards bodies, and then publicize this information through articles, white papers, and other publications; and by supporting a variety of industry events and meetings such as this one put on by our colleagues at SmartScape
  • The Consortium has a valuable role to play in order to make sure that 3D PDF continues to be a leading technology platform, by:Assist in ensuring that the platform continues to evolve to meet the needs of the membersGiving industry a unified voice across markets and geographies so that their needs are understood and reflectedBeing a source of subject matter expertise for technical and implementation issues related to 3D PDFDemonstrating that there is a vibrant and expansive market for 3D PDF-based tools and solutionsProvide technical contributions to the Standards process
  • MBE Summit 2012

    1. 1. Visualization vs. CommunicationEnabling the Model Based Enterprise with 3DPDF MBE Summit 2012 Gaithersburg, MD 1
    2. 2. What is 3D PDF? • a PDF that contains U3D¹ or PRC² data • PDF’s with U3D or PRC can be read by any supported version of the Acrobat Reader • 3DPDF was defined and developed, and continues to be supported by, Adobe • 3DPDF is an active part of the existing PDF standardization activities¹ U3D = Universal 3D, developed by Boeing, Intel, Adobe² PRC = Product Representation Compact, developed by Adobe
    3. 3. 3D PDF Content Standards Status• U3D – U3D developed by 3D Industry Forum (3dif.org) – U3D currently an ECMA standard (363) under TC43 – U3D Edition 1 is specified by PDF/E (ISO 24517-1)• PRC – Specification published by Adobe in 2008 (PDF 1.7) – Released to ISO TC 171 for standardization in 2008 – Currently managed by ISO DIS 14739 under TC 171 SC 2 – Establishes 3D standard to be referenced by PDF (ISO 32000) and others – DIS vote currently underway
    4. 4. ISO32000 is PDF… Text & Graphics Audio & Video Acrobat SDK – Free & Open API Presentation 3D Models Images w/PMI Product PMI, GD&T, FT Structure &A 3D Model Geometry: Meta Data Business Logic Forms XML Schema JavaScript Interactive Form XML Form Data Fields Encryption Dig Signatures Security Rights Management
    5. 5. Rich Information Packages Push button for Form Routing 3D Selection’s Links that associated XML activate 3D Data in form Views fields from an Enterprise system 3D Viewport – Leverage CAD data from PLM system. Selection event Datahighlights geometryand triggers display Collection viaof associated data in form fields various form fields 3D View’s Selected Node Name
    6. 6. 3DPDF is Unique1. Access – through Acrobat Reader2. Multi-type – 3D, 2D, image, text, audio, video, enterprise data3. Fit for purpose – Javascript support, templates, forms, portfolios4. Infrastructure – existing systems and resources already support PDF5. Neutrality – Investment protection6. Value – Low investment threshold with high payback
    7. 7. Some thoughts• 3DPDF is a fundamentally different kind of tool than any PLM tool or component – it is extremely “agile”, whereas they are not (understandably so).• MBE is all about leveraging an investment in MBD to realize ROI deeper into the organization; however, if there is no or limited ability to consume the data, there is no (or limited) ROI• Consumption of MBD data downstream is a function of agility and fit for purpose, yes, but the biggest barrier is ubiquity and “price to consume”
    8. 8. Leveraging MBD data• There are three (3) principal MBE activities related to the repurposing of MBD data: 1. Exchange 2. Visualization 3. Communication 8
    9. 9. Data ExchangeMBD authoring STEP data MBD receivingapplication • Multiple AP’s possible application• design authority • XML data • Modeling, NC, etc.• CAD and PLM data • Archivable • Derivative• Archivable representation • CAD and PLM data • Maybe archivable
    10. 10. What is visualization? • Visualization is not the same as communication.
    11. 11. Visualization… A rats nest of 3D Notes, Labels, Dimensions & GD&T
    12. 12. …is not Communication Fully consumable with Acrobat Reader in document and web forms
    13. 13. The Role of Visualization©2012 Sagemark LLC – all rightsreserved; used by permission
    14. 14. Lifecycle Functions Require More Majority of cost and producibility decisions made here!©2012 Sagemark LLC – all rightsreserved; used by permission
    15. 15. Engineering TDPs & RFQs 3D MBE TDP (no 2D Drawings) 3D MBE RFQs / RFI (in assembly context)
    16. 16. Manufacturing Processes 3D MBE 3D MBE Shop Floor Assembly Welding Best Practices
    17. 17. Inspection and Field Service Field Repair Instructions 3D MBE First Article Inspection
    18. 18. Validation Against MBDValidation tools allow you to compare content of a3DPDF against the digital authority
    19. 19. 3DPDF (and PRC) is a key MBE enabler MBD data JT & PRC data 3D PDF • design authority • Geometry • derivative • CAD and PLM data • Product structure representation • Archivable • Product manufacturing • Any data type information • Universal access • Verbose and lightweight derivatives • Archivable
    20. 20. Aren’t documents passe’?• Yes, web sites can present composite data• But… – Is bandwidth ubiquitous? – Who manages a 10,000 person portal? – Which browser? – What do you give the regulators/compliance authority? – How do you LOTAR web content? – How do you deliver a consistent, ubiquitously consumable technical data package?
    21. 21. What is the 3DPDF Consortium?• Not a standards organization per se• A community dedicated to driving adoption of 3DPDF enabled solutions across industries• End-user needs driven• A worldwide, non-profit, member organization• Open to all companies
    22. 22. What We Do Expertise Voice Priorities Standards Education Input Resources
    23. 23. Organization Details• Law firm – Gesmer, Updegrove LLP• Incorporated in Delaware, U.S. January 3, 2012• Form of organization – 501(c)6 Trade Organization under IRS Tax code• Filed with National Cooperative Research and Production Act (NCRPA) for anti-trust protection• Bylaws, Articles of Incorporation, and incorporation certificate available• Introduced in Japan (Feb) and Germany (June)• All back office functions outsourced• Managed by an Executive Director
    24. 24. What is the Consortium structure? Board of Directors • governance, recruiting Executive Committee • mission, vision, strategic direction Industry Committee Technical Communications - Define industry needs Committee Committee and priorities - Project goals and - Web site - Develop process-based objectives - Publications use cases - Project - Solicit and propose - Assign priorities to plans, participation, f case studies technical committee unding - Presentations work - Implementers forum - Blog/article - ISO technical submissions submissions
    25. 25. Committee Updates - Industry• 20 members, meeting 2x • Identified, not prioritized: per month – UC – Long – Term Archive of Product Data• Identified, prioritized use – UC – Supply Chain (Remote) cases: Design Reviews – UC1 -- RFIs/RFQs – UC – Product Marketing – UC2a -- Mfg & Assy Process – UC – Online Catalogs Planning – UC – Quality Documents – UC2b – Tech. Service Docs – UC – Engineering Change Orders – UC3 – Distrib. of Analysis Docs (?) – UC - Engineering Design Reviews – UC4 -- MBD Equiv. • Moving towards requirements – UC5 – Routed Systems [AEC] once use case defined and• Some needing owners, accepted some on 2nd and 3rd drafts • Requirements to be handed off to Technical Committee
    26. 26. Committee updates - Technical• 18 members; meeting 1x-2x per month• Focused on PRC 1.x ISO approval and PRC 2.0 requirements gathering and input• Status: – PRC 1.x still in DIS (Draft International Standard) stage – On 2nd 60-day ballot(?)• Industry requirements from use cases will kick off significant Technical committee work• Budget planning for 2013 will determine some scope of work
    27. 27. Committee updates - Communications• 17 members, meeting 2x per month• Remaining 2012 events – GPDIS – MBE Summit• Current work – 2013 events (waiting on budget number) – Website update (65% complete, go-live ETA 12/1/2012; preview mid-November) – Viz vs. Communication white paper – Talking points document
    28. 28. Member benefitsVendors and Systems Commercial andIntegrators Government Users• Relay site for press releases, • Access to experts via case studies community blogs and wikis• Product certification via test • Reference library of industry suite activities white papers, case studies,• Stronger customer reference implementations relationships through pilot project participation • Cross-industry knowledge• Early visibility to emerging sharing technical features and • Shared leverage to influence requirements of the vendor development standard • Educational resources• Market visibility through • Implementation support Consortium activities
    29. 29. Why is the Consortium important?• Define priorities according to member needs• Speak for the industry with a unified voice• Source of subject matter expertise• Illustrate market demand and availability• Provide technical input to standards process• Offer vendor-neutral advice to end user and ISV members on implementation strategies• Resources such as reference implementations, implementer forum, white papers, templates, Javascript, libraries
    30. 30. What is the commitment?• Beyond dues, there is no “contractual” commitment however….• Meeting goals requires participation: – Officers: 4 – 8 hours per month – Board members: 8 – 10 hours per quarter – Committee chairs: 4 – 8 hours per month – Committee members: 8 – 16 hours per month• The above are a) estimates, and b) additive
    31. 31. Schedule of dues and privilegesMembership Annual Annual Annual Annual Annual Board Full Committee Access to Level Revenue Revenue Revenue Revenue Revenue Seat Vote Participation Resources < $50M < $100M < $500M < $1B > $1B (including voting)Governing $15K $15K $20K $25K $30K Y Y Y Y Strategic $8K $10K $13K $17K $20K N Y Y Y Associate $4K $6K $8K $10K $12K N N Y Y
    32. 32. Discussion? Thank you!Contact Information:David OpsahlExecutive Directordavid.opsahl@3dpdfconsortium.org