The higher the fruit, the greater the long-term value - learn what true revenue optimization for your advertising business means, and how to do it.

1. ORGANIZATIONAL
ALIGNMENT
COHESIVE
STRATEGY
CLEAR
KPIs
OPTIMIZING THE REVENUE TREE
Many publishers have done a good job harvesting incremental revenue gains from
low-hanging fruit. But the sweeter value is higher up the tree in the realm of true
and holistic revenue optimization and yield management.
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Infinitive infinitive.com
@InfinitiveRocks
RTB/
Exchange
Improved
forecasting
Header
bidding
Programmatic
private
marketplace
Rationalized
products
The higher the fruit, the greater the long-term value
True revenue optimization
KPI-driven
rate
governance
UX tailored for
revenue &
engagement
Yield-driven
strategy &
planning
30+% potential revenue gains
Transformation opportunity
Requires strategic and
organizational alignment
Low-hanging fruit
Small to medium revenue
upticks
Great for incremental gains
Does not require broad
organizational cooperation
Clear product
waterfall
priorities
Ad
network