This document summarizes the results of the 2012 Bahrain Responsible Business Survey. It finds that while respondents understand corporate social responsibility and sustainability, there is a gap between understanding and practice. Respondents want to work for ethical organizations but executives do not view CSR and sustainability as strategic. The survey also found that CSR and sustainability can increase profits, employee motivation and pride when implemented strategically. However, most organizations fail to monitor their CSR and sustainability performance. The document concludes that CSR and sustainability will be important in the 21st century and all stakeholders must work collectively to advance it.

1. BAHRAIN RESPONSIBLE
BUSINESS SURVEY 2012

2. 3BLAssociates is Bahrain's first
social impact consultancy and
think-do-tank, which focuses on
multi-stakeholder sustainable
and regenerative development in
the MENA region.
Sustainable
Development

3. Framing Responsible Business As Strategic

4. Respondents Profile
n= 109 respondents

7. Respondents Understand Corporate Responsibility and
Sustainability,ButWhat’s aTriple Bottom Line…?

8. Corporate social responsibility
encompasses not only what
companies do with their
profits, but also how they make
them.

9. “Sustainable development is development that
meets the needs of the present without
compromising the ability of future generations
to meet their own needs.”

10. Supply Chains & Stakeholder Engagement;Not a Part
of Social Responsibility?

11. There’s a Gap
Between CSR
Understanding
& Practice

12. “Runaway Climate Change is among theTop 5 Global Risks”
“A climate crisis with potentially devastating impacts on the global economy”
“Climate change is already causing five million deaths a year and is costing the
global economy more than US$1.2 trillion – or 1.6 percent in annual global GDP”
“Greening the economy is the only way to accommodate nine billion people by 2050”
“Two storms - environmental and economic - are on a collision course”

13. Modified
from: Rio
+20 Report
“Climate
Change and
Diabetes”
Climate Interconnections in Bahrain

14. Life on earth is more than simply sustainable; it's
regenerative. Life is interconnected and
interdependent, and the species that survive and
thrive on earth are ones that integrate and
optimize strategies to create conditions conducive
to life over billions of years.

15. RespondentsWant toWork for Ethical Organizations
WithValuesThat MirrorTheir Own

16. CSR Not in the Mindset of Executives

17. CSR & Sustainability:Not Strategic

18. Strategic CSR & Sustainability Pays...

19. •Johnson & Johnson: By investing in employee wellness, have saved
the company $250 million on health care costs in the past decade.
•Vodafone M-Pesa: Created a service which allowed microfinance
borrowers to conveniently pay loans: 14 million customers in 2011 &
$136 million revenues
•World Economic Forum: Report highlighted the 3.7 billion people
at the BOP who are largely excluded from formal markets.This group,
earns an annual income of US$ 2.3 trillion a year that has grown at 8%
in recent years, representing a substantial growth opportunity.

20. •Harvard Business School Study: Investing $1 in the beginning of 1993 in
a value-weighted (equal-weighted) portfolio of sustainable firms would have
grown to $22.6 ($14.3) by the end of 2010, based on market prices. In
contrast, investing $1 in the beginning of 1993 in a value-weighted (equal-
weighted) portfolio of traditional firms would have only grown to $15.4
($11.7) by the end of 2010.
•MIT: Research on responsible and irresponsible environmental behavior by
U.S. publicly-traded companies from 1980 to 2009 found that companies
experienced an average abnormal stock price increase of 0.84% in the two days
following an announcement of eco-friendly behavior. Likewise, investors
punished companies for eco-harmful events with a corresponding abnormal
return of -0.65%.
•Examples abound:Real Estate...Eye Care Fund...GE...Charlotte Airport

21. Employees Unanimously Agree CSR & Sustainability
Increases Motivation & Pride of Association

22. Yet,the #1 CSR & Sustainability
Driver is
Moral Responsibility

23. Sustainability ReportingTrends

24. Organizations Fail to Monitor CR&S Performance

25. Regional Distribution of 2011 GRI Sustainability
Reports
The statistics are from the Sustainability Disclosure Database and include information as at 19 April 2012. The Database can
be accessed freely at http://database.globalreporting.org. The Database includes sustainability/Integrated reports that GRI is
aware of through its Data Partners, the GRI Application Level Check process, registration forms and internet searches. GRI
cannot guarantee that the information is accurate or complete. All reports included in these statistics are GRI reports (based
on the G3 or G3.1 Guidelines and include a GRI Content Index) unless specifically stated otherwise.
Africa
3% Oceania
5%
North America
14%
Latin America
14%
Asia
17%
Europe
47%
Relative changes – compared to 2010:
Europe
3% increase
Asia
3% decrease
Latin America
1% decrease
North America
1% increase
Oceania
No change
Africa
No change
Regional distribution of 2011 GRI Reports
Source: GRI Reporting Trends 2011 Report

26. 0
12.5
25
37.5
50
2007 2008 2009 2010 2011 2012
Bahrain Egypt
Jordan KSA
Kuwait Oman
Palestine Qatar
UAE
GRI Sustainability ReportingTrends in MENA

27. Survey Says:Government Should Support CSR

28. Survey Says:Private Sector Should Play a Role in Social
Development

29. How ImportantWill Sustainability Be in 21st Century?

30. "The Stone Age came to an end not for a
lack of stones and the oil age will end,but
not for a lack of oil.”
--Ahmed ZakiYamani

31. SMEs Don’t Know How toApply
CSR & Sustainability

32. Collective Impact
Collective
Impact
Private
Sector
Companies
Media
NGOs
Government
& Regulatory
Bodies
Activists &
Citizens
Professional
Associations

33. Questions & Discussion