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Corporate social responsibility: 
beyond financials 
Grant Thornton International Business Report 2014
Executive summary 
Drivers Initiatives Reporting 
Participated in 
community/charity 
activities 
2011 
2014 
2011 
2014 
Improved energy 
efficiency or waste 
management 
Current report on sustainability 
25% 
Agree integrated reporting is best practice 
44% 
31% 
57% 
Corporate social responsibility: beyond financials 2 
Corporate social responsibility: beyond financials 
Investor calls for transparency and the rise of social media have thrust the impact businesses have on the economy, the 
environment and society more firmly into the public spotlight. Drawing on more than 2,500 interviews with business 
leaders in 34 economies through our International Business Report (IBR), insight from the leading children’s charity 
UNICEF and Grant Thornton leaders, this report looks at what companies are doing to make their operations more 
sustainable and why, and considers the role integrated reporting can play in improving transparency and decision making. 
• Businesses report increases in major drivers to 
move towards more environmentally and socially 
sustainable business practices 
• Cost management emerges as the key driver, 
followed by customer demand and because it’s 
the ‘right thing to do’ 
• How a business is perceived to be operating 
is also important, especially in China 
• Vast majority of businesses are involved with 
local charities, either through donating time, 
money or products/services 
• Businesses are working to reduce their 
environmental impact, with increasing 
numbers calculating the carbon footprint 
of their operations 
• Sustainability reporting has increased 
since 2011 
• More than half of businesses now view 
integrated reporting as best practice 
Cost management 
Donated money to 
community causes/ 
charities 
Donated products/ 
services to a 
charitable organisation 
Key drivers 
Key initiatives 
68% 
53% 
65% 
39% 
65% 
31% 
67% 
64% 
62% 
59% 
58% 
42% 
Customer demand 
‘Right thing to do’ 
Brand building 
Staff recruitment/retention 
Tax relief 
Changed products/ 
services to reduce their 
environmental impact 
Calculated your 
carbon footprint 
Integrated reporting
Corporate social responsibility: beyond financials 
Foreword 
In a digital world characterised by instant customer feedback and growing demands for transparency, 
businesses need to be mindful not just of what they are doing, but of how they are doing it. Building 
a strong brand is increasingly dependent not just on the quality of products and services but on the 
wider impact of business operations on society, the environment and the economy. Companies which 
boost profits at the expense of the local population or natural environment can find demand for their 
products and services drying up in the face of a press or social media storm. 
We have been tracking business attitudes 
to corporate social responsibility (CSR) 
through our International Business 
Report (IBR) since 2008. Drawing on 
more than 2,500 interviews with business 
leaders in 34 economies around the world, 
Corporate social responsibility: beyond 
financials, finds that customer demand 
is indeed a key driver in the move 
towards more environmentally and 
socially sustainable business practices. 
Encouragingly a strong sense of pure 
altruism is also evident; many businesses 
are adopting more sustainable practices 
simply because it’s the ‘right thing to do’. 
However the potential for cost savings 
emerges as the most important driver 
globally, a significant change since we 
last researched this topic in 2011 when 
business leaders were more focused 
on attracting potential customers and 
employees. This suggests that the benefits 
of running a strong CSR programme are 
becoming more tangible and indeed the 
most popular initiatives undertaken 
by businesses around the world - 
donating money to charities and 
improving energy efficiency and/or 
waste management - can impact on 
the bottom line either indirectly 
through tax relief or directly 
through lower utility bills. 
An increasing awareness of the 
benefits of reporting sustainability 
measures and not just financials is 
also evident. At Grant Thornton, we 
believe that integrated reporting can 
play an important role in communicating 
businesses’ environmental and social 
impact to investors and other 
stakeholders. In December 2013, 
the International Integrated Reporting 
Committee (IIRC) launched its integrated 
reporting framework, developed, I am 
delighted to say, with contribution from 
Grant Thornton colleagues, including 
our global CEO Ed Nusbaum. 
The framework offers a concise 
communication of an organisation’s 
strategy, governance and performance; 
it sets out how organisations can 
demonstrate the link between financial 
performance within the wider social, 
environmental and economic context; 
and shows how they create value, not 
just over the short term but also in the 
longer term. This approach, which we 
fully support, should enable more 
effective decision making at board 
level, improve investor information 
and encourage deeper dialogue about 
the impact of business practices. 
The leadership of dynamic businesses 
towards more socially responsible and 
transparent practices is likely to emerge 
as a competitive edge to unlock their 
potential for growth in an ever more 
crowded marketplace. 
Paul Raleigh 
Global leader - strategic development and growth 
Grant Thornton
Following the global financial crisis in 2008 and subsequent recession, the majority of drivers moving businesses towards 
more socially and environmentally responsible practices dropped away as businesses pulled back somewhat from activity 
in this area, focusing on maintaining their share of a market shrinking in the face of austerity and reduced consumer 
spending. However, this year’s research reveals that the strength of these drivers has returned over the intervening period. 
63 
56 
67 
64 
56 56 59 
44 45 65 
56 58 
62 
70 
60 
50 
40 
2008 2011 2014 
Corporate social responsibility: beyond financials 4 
Corporate social responsibility: beyond financials 
What is driving businesses in your industry to implement more socially 
and environmentally responsible business practices? (%) 
Cost management 
Client/customer demand 
Because its the ‘right thing to do’ 
Public attitudes/building brand 
Recruitment/retention of staff 
Tax relief 
Government pressure 
Saving the planet 
Investor relations 
Public pressure 
Drivers 
In 2011, cost management, brand 
building and the recruitment/retention 
of staff were all tied in first place, 
each cited by 56% of businesses as an 
important driver in their push towards 
adopting more ethical business practices. 
However, over the past three years, cost 
management has risen by 11 percentage 
points (pp) to 67%, making it easily the 
greatest consideration for businesses. 
The rise in the importance of cost 
management this year compared with 
Source: Grant Thornton IBR 2014 
results from 2008 is less pronounced 
when 63% of businesses cited this driver, 
placing it behind only recruitment/ 
retention of staff (65%). 
Two additional drivers, asked for the first 
time in 2014, rank second and third: 
client/customer demand is cited by 64% 
of business leaders globally, followed by 
‘because it’s the right thing to do’ (62%). 
The key drivers towards the adoption 
of more socially and environmentally 
responsible practices have risen since 2011. 
This pushes public attitudes/brand 
building (59%) and recruitment/ 
retention of staff (58%) down to fourth 
and fifth position despite both rising in 
importance since 2011.
87% 84% 84% 82% 80% 
87% 84% 84% 82% 80% 
80% 77% 73% 72% 68% 
80% 77% 73% 72% 68% 
Corporate social responsibility: beyond financials 5 
Corporate social responsibility: beyond financials 
Cost 
The role of cost management has increased in a number of 
economies across the world since 2011. As the Boston Consulting 
Group say, there is now a recognition that the “trade-offs between 
economic development and environmentalism aren’t necessary. 
Rather, the pursuit of sustainability can be a powerful path to 
reinvention for all businesses facing limits on their resources 
and their customers’ buying power.”1 For businesses this can 
be as simple as reducing energy wastage or as complex as 
reviewing the integrity of their supply chain. 
Over the past three years, the importance 
of cost management has risen dramatically 
in the United States: 77% of businesses 
now cite it as a key driver, a rise of 35pp. 
This is also an important driver across 
Latin America (77%), having increased 
significantly in Argentina, Brazil and Mexico 
since 2011. However, three Asia-Pacific 
Source: Grant Thornton IBR 2014 
1 ‘Making Sustainability Profitable’ - Harvard Business Review 2013 
Percentage of businesses citing cost management 
as a key driver (top ten) 
countries - India (87%), Japan and Malaysia 
(both 84%) - top the global rankings. 
In Europe, businesses in Spain (+23pp) 
and Italy (+18pp) are much more aware 
of the cost-cutting potential of introducing 
more environmentally and socially 
sustainable business practices, but overall 
just 53% of businesses across the region cite 
cost management as an important driver. 
This compares to 63% across Africa. 
Cost also emerges as the key driver in 
a number of more traditional sectors 
globally, including transport (83%), utilities 
(73%), real estate and construction (71%), 
agriculture (68%) and mining (59%), 
as well as financial services (71%). 
India 
Argentina 
Malaysia 
US 
Japan 
Singapore 
Botswana 
Mexico 
Brazil 
Australia 
of businesses globally67% 
cite cost management 
as a key driver
82% 
80% 
78% 
Corporate social responsibility: beyond financials 6 
Corporate social responsibility: beyond financials 
Demand 
Greater reporting transparency and the rise of social media have 
brought business actions ever further into the public spotlight. 
Customers are not only able to protest against companies which 
pursue socially unacceptable practices, but in an increasingly 
digital world, are able to ‘vote with their feet’ by sourcing 
alternative products and services from competitors with 
stronger ethical credentials. 
Japan (95%), followed by India (85%) 
and Malaysia (82%) top the global 
rankings of businesses being driven 
by customer demand towards more 
environmentally and socially sustainable 
practices. This pushes the Asia Pacific 
average up to 72%, just ahead of Europe 
(69%) where German (80%) customers 
appear particularly discerning in this area, 
alongside their peers in Poland (74%), 
France (73%) and Italy (72%). It is also 
Percentage of businesses citing customer/client demand 
as a key driver (top ten) 
the top driver in the United Kingdom 
(62%). However, there appears to be 
much less pressure on US businesses in 
this regard: just 46% of businesses cite 
customer demand as an important driver, 
the joint-lowest globally, level with 
Indonesia. This is the principal driver for 
businesses in the Hospitality (82%) sector 
where businesses are faced with fairly 
elastic demand in that customers usually 
have a lot of choice in terms of where to 
eat, sleep or socialise. Demand is also the 
key consideration for businesses closely 
linked to the public sector - healthcare 
and education (both 74%) - as well as 
manufacturing (68%) and professional 
services (65%). It is also a key driver 
for cleantech businesses (77%). 
India 
Malaysia 
Germany 
Latvia 
Botswana 
Source: Grant Thornton IBR 2014 
95% 
77% 
85% 
76% 
76% 
76% 
74% 
Japan 
Russia 
Estonia 
Lithuania 
Nigeria
Moving towards more environmentally and socially sustainable 
business practices because it’s the ‘right thing to do’ may seem 
a fairly nebulous concept in the world of business. 
The majority of businesses are prepared to take an altruistic leadership position 
on the adoption of more sustainable business practices. 
88% 92% 86% 83% 82% 81% 78% 76% 76% 74% 
Corporate social responsibility: beyond financials 7 
Corporate social responsibility: beyond financials 
Morality 
In general, businesses need clarity of what is and is not acceptable; that corporates cannot 
be expected to make morality-based judgement calls was a key defence of the tax planning 
practices of multinationals last year. These results however, show that the vast majority 
of business leaders have a keen interest in taking a leadership position on sustainable 
business practices. 
Percentage of businesses citing ‘because it’s the right thing to do’ as a key driver (top ten) 
Source: Grant Thornton IBR 2014 
Business leaders in Japan (92%) are guided most globally by their ‘moral compass’, 
followed by Poland (88%) and the three Latin American economies in the survey, 
Mexico (86%), Brazil (83%) and Argentina (82%). This is also a major driver for 
business leaders in Africa (71%), Asia Pacific (66%) and North America (62%). 
Businesses in comparatively young dynamic sectors, cleantech (82%) and technology 
(67%) also cite this as the key driver. It is also a key consideration for their peers in 
hospitality (79%), education (72%) and retail (64%). 
Japan Poland Mexico Brazil Argentina India Botswana Lithuania Nigeria Estonia
How a company is perceived by current or prospective stakeholders - be they customers, 
investors, leaders or employees - in terms of the wider impact of its activities remains an 
important driver to business leaders. 
63% 63% 
57% 56% 
62% 
52% 
Recruitment/ 
retention of staff 
Public attitude/ 
building brand 
Client/customer 
demand 
Cost management Tax relief Government pressure 
Corporate social responsibility: beyond financials 8 
Corporate social responsibility: beyond financials 
Perception 
The importance of building brand has 
risen 3pp globally since 2011, while the 
recruitment/retention of staff has climbed 
by 2pp. The rise in the role of brand 
building is largely driven by North 
America (+4pp) and Europe (+3pp). 
By contrast, their counterparts in Latin 
America (-22pp) are markedly less driven 
by public attitudes to their practices 
compared with three years ago. Businesses 
in Europe (+8pp) and Asia Pacific (+2pp) 
are markedly more focused on the power 
of attracting and keeping hold of staff 
through adherence to more sustainable 
business practices, in sharp contrast to 
peers in North America (-5pp). 
Business leaders in India and Japan are 
particularly focused on these perception 
issues: in Japan, 92% of respondents cite 
recruitment/retention of staff as an 
important driver, and 77% cite building 
brand; in India the figures are 82% and 
85% respectively. These two results help 
drive the Asia Pacific average up to 66%, 
above North America (59%), Africa 
(57%) and Europe (47%). Improving the 
perception of the businesses to workers 
Top drivers in China (percentage o and potential workers is also key to the f businesses) 
hospitality (77%) and cleantech (75%) 
sectors; while hospitality (77%) again, 
utilities (69%) and technology (66%) 
are also looking to build brand. 
Perception also emerges as the key 
drivers in China. 63% of Chinese business 
leaders cite either the recruitment/ 
retention of staff or brand building, 
both slightly above the global average. 
These findings echo research we 
conducted in China last year, The 
Thoughts of Chairmen Now2 , which 
noted that businesses leaders recognise 
the challenges of operating under the 
auspices of ‘Brand China’ and are focused 
on building trust and loyalty in their 
goods and services. Government pressure 
also remains a big driver in China with 
more than half of businesses citing it 
as important (52%), compared to 37% 
of all businesses. High levels of air 
pollution in major cities such as Beijing 
have prompted a strong response from 
the ruling party with prime minister Li 
recently declaring “war” on pollution. 
Source: Grant Thornton IBR 2014 
2 The Thoughts of Chairmen Now - Grant Thornton and WPP; http://www.gti.org/ChairmenNow/index.asp
Corporate social responsibility: beyond financials 
Businesses across the world are involved in a wide range of activities which aim to reduce the social and/or environmental impact of 
their operations. The majority of companies are involved in local causes or charities in some way; around two-thirds globally gave time 
or money over the past 12 months, while over half donated products or services. Many businesses are also active on the environmental side; 
almost two-thirds improved energy efficiency or waste management, around two-fifths changed their products or services to reduce their 
environmental impact, and close to a third calculated the carbon footprint of their operations, a sharp increase from 2011. 
Donated money to community causes/charities 
Participated in community/charity activities 
Improved energy efficiency or waste management 
Donated products/services to a charitable organisation 
Changed products/services 
to reduce their environmental impact 
Calculated your carbon footprint 
Partnered with a charitable 
organisation (philanthropy) 
Intentionally sourced local, ethical 
trade or organic products/services 
Changed products/services 
to reduce their social impact 
Participated in CSR 
platforms/initiatives 
Conducted due diligence on impact 
of business on human rights 
Partnered with a charitable 
organisation (to address business issues) 
68% 
65% 
65% 
53% 
39% 
31% 
30% 
26% 
25% 
25% 
24% 
20% 
Corporate social responsibility: beyond financials 9 
Initiatives 
Social 
Businesses in North America, where philanthropy is deeply 
ingrained in the culture, are clear global leaders in terms of 
working with local charities. 
The overwhelming majority of companies 
across Canada and the United States donated 
money (93%) or time (91%) to community 
causes/charities in 2013, and a further 78% 
donated products or services. 
The comparison with other regions globally 
is striking; in Europe, two-thirds donated 
money (69%) and more than half 
participated in community causes/charities 
(58%) but just 41% donated products or 
services. Donating money is the most 
popular CSR initiative undertaken in Latin 
America (57%), slightly above donating time 
(50%) or products and services (42%); across 
Asia Pacific, fewer than half of businesses 
contributed in any of these ways. Only in 
Africa are business participation rates in 
charities (93%) higher than in North 
America, with those donating money 
(85%) or products or services (70%) 
also well above the global average. 
Which of the following has your company done in the last year? 
Source: Grant Thornton IBR 2014 
The vast majority of businesses in North 
America are involved with local charities 
or causes.
“Good CSR is so much more than writing a cheque. At Grant Thornton we are focused on how the skills of our people can help unlock the 
potential for growth in our local communities through a wide range of charitable, educational, environmental and healthcare initiatives.” 
Paul Raleigh, global leader - strategic development and growth, Grant Thornton 
Businesses in technology, retail and 
financial services emerge as the most 
active sectors globally. 
At the regional level, businesses in Africa 
(47%) and North America (44%) are 
also most likely to have moved into a 
more formal partnership with a charity 
for philanthropic purposes. 
95% 93% 92% 89% 
82% 80% 78% 77% 74% 68% 
South Africa US Canada 
Germany 
Ireland UK Greece New Zealand Nigeria 
Malaysia 
Corporate social responsibility: beyond financials 10 
Corporate social responsibility: beyond financials 
Donated money to community causes/charities (top ten) 
Source: Grant Thornton IBR 2014 
At the country level, more than half of 
businesses in Nigeria (52%), Australia and 
Greece (51%) have taken this step, well 
above the global average (30%). Relatively 
few businesses around the world have 
specifically changed products or services to 
reduce their social impact (25%), but this 
rises to 56% in mainland China. 
Globally, just over a quarter of businesses 
intentionally sourced local, ethical trade or 
organic products/services over the past 12 
months (26%), marginally lower than the 
figure recorded in 2011 (28%). Regionally, 
businesses in Africa (43%) are most likely to 
have taken action in this area, with those in 
Turkey (63%) and Greece (51%) leading the 
way at the country level. 
Relatively few businesses around the world 
have specifically changed products or services 
to reduce their social impact
North American and African businesses are also taking a lead when it comes to mitigating the environmental 
impact of their operations. Across both regions, more than three in four have taken steps to improve energy 
efficiency or waste management (79%) over the past year, well above the global average (65%). 
efficiently. Businesses in Turkey (48%) 
and Brazil (46%), as well as in advanced 
economies such as the United States (41%) 
and the United Kingdom (36%) have also 
taken action in this area in recent months. 
Again, cleantech (60%) and technology 
(49%) businesses take a lead in this regard, 
84% 83% 80% 
South Africa France Ireland Spain US 
71% 69% 71% 
85% 
71% 
88% 
75% 
UK Argentina Botswana Turkey Germany 
Corporate social responsibility: beyond financials 11 
Corporate social responsibility: beyond financials 
Improved energy efficiency or waste management (top ten) 
Environmental 
Despite there being greater levels of 
apparent political will to address climate 
change in Europe, the proportion of 
businesses taking these steps falls to 72%, 
although this is well above both Latin 
America (56%) and Asia Pacific (48%). 
Government fuel subsidies are high in 
many economies within these regions, 
while the necessary recycling culture or 
infrastructure may be fairly nascent, 
but clearly measures to promote greater 
energy efficiency could help in places 
with severe power reliability issues such 
as India. Interestingly, businesses in 
Russia (34%), with its huge landmass and 
plentiful natural resources, and mainland 
China (38%), are amongst the least likely 
to have taken action. Businesses in 
the energy-intensive sectors such as 
manufacturing (76%), technology (75%) 
and transport (70%) are most likely to 
have taken action in this area. 
Businesses are also increasingly looking 
at quantifying their environmental impact: 
31% globally calculated their carbon 
footprint over the past 12 months, up from 
19% in 2011. Again, North American 
businesses (38%) are ahead of peers in 
Asia Pacific (33%), Europe (26%), Latin 
America (22%) and Africa (14%). 
However, the economies most likely 
to have calculated this figure are quite 
diverse: Singapore (57%), a city-state 
with a very finite amount of space where 
air pollution is a particular problem; 
Australia (53%) which relies heavily on 
natural resource extraction, has amongst 
the highest per-capita CO² emissions 
globally and recently repealed its carbon 
tax; and Spain (51%), where water scarcity 
is a major threat to the key tourism 
industry. Perhaps unsurprisingly given 
the impact of power generation on the 
environment, 61% of utilities companies 
have calculated their carbon footprint, 
ahead of technology (47%), cleantech 
(42%) and mining (41%). 
Approximately two-in-five businesses 
have changed their products or services to 
reduce their environmental impact over 
the past year (39%), rising to 62% in 
China, the highest globally. This is also 
the most popular initiative in the country 
and is perhaps linked to the government 
target of cutting the carbon intensity of 
production by 40-45% by 2020, compared 
with 2005, largely by requiring state-owned 
enterprises to use energy more 
Source: Grant Thornton IBR 2014 
but more than half of agricultural 
businesses (51%) have also altered 
products/services, highlighting the 
importance of moving towards more 
sustainable food production practices 
as the global population swells.
75% 
Corporate social responsibility: beyond financials 12 
Corporate social responsibility: beyond financials 
Reporting 
Despite the vast majority of businesses around the world engaging in initiatives to mitigate the social 
or environmental impact of their operations, few report on this activity, whether together with their 
annual financial statements as input into an integrated corporate report or separately. 
The IIRC framework is targeted 
lead the way globally in sustainability 
towards larger companies, however 
reporting with those in in Estonia (6%), 
the principle of demonstrating how a 
Sweden (13%) and New Zealand (16%) 
business performs not just financially, 
at the other end of the spectrum. 
but also within the wider social, 
Of those businesses which do not 
environmental and economic context, 
currently report on sustainability, just 
is applicable to organisations of all sizes. 
over a quarter plan to start doing so 
An integrated approach offers businesses 
over the next five years (26%). Again, 
a more robust assessment of the strength 
Latin America, driven by Mexico 
of their operating model and better 
(73%) and Brazil (66%) leads the way. 
informs the decisions of key stakeholders 
While fewer than half of businesses 
and investors, increasing their chances of 
globally report on sustainability (or 
securing growth and development finance. 
plan to over the next five years), a clear 
Globally, just 31% of businesses report 
majority (57%) agree that it should be 
on the sustainability of their operations 
integrated with financial reporting, up 
(alongside financials), a slight rise from 
from 44% in 2011. Given the significant 
2011 (25%). Businesses in Latin America 
adoption of sustainability reporting by 
(46%) remain the most likely to report 
Latin American businesses it is perhaps 
their wider impact, ahead of Asia Pacific 
no surprise to see its business leaders 
(33%), North America (27%) and Europe 
most likely to support this as best practice 
(26%). While Europe has remained 
(74%). A majority of business leaders 
broadly level, the North America (+10pp) 
in Asia Pacific (60%), Europe (53%) 
and Asia Pacific (+8pp) figures have 
and North America (52%) agree. 
risen sharply over the past three years. 
Businesses in India (68%), the 
Netherlands and Vietnam (both 64%) 
Percentage of businesses which agree that sustainability 
should be integrated with financial reporting (top ten) 
74% 
66% 66% 
76% 
68% 
77% 
India Brazil 
69% 
89% 
70% 
Botswana 
Malaysia 
China 
Mexico 
Poland 
Turkey 
Netherlands Singapore 
Source: Grant Thornton IBR 2014
Corporate social responsibility: beyond financials 
North 
49% 
Netherlands 
68% 
50% 
50% 
64% 
26% 
31% 
33% 
27% 
25% 
25% 
46% 
47% 
51% 
42% 
2011 
2014 
Corporate social responsibility: beyond financials 13 
“At Grant Thornton, we believe that integrated reporting can play an important role in communicating 
businesses’ environmental and social impact to investors and other stakeholders. I am proud to sit on the 
steering committee of the IIRC and am delighted that our UK firm is a member of the pilot programme.” 
Ed Nusbaum, global CEO, Grant Thornton 
Percentage of businesses which report on sustainability (top ten and regions) 
Mexico 
India 
Turkey 
Russia 
Malaysia 
Indonesia 
Botswana 
Brazil 
South Africa 
Latin 
America 
America 
European 
Union 
Asia 
Global 
Pacific 
52% 
27% 
46% 
17% 
53% 
Source: Grant Thornton IBR 2014
Corporate social responsibility: beyond financials 14 
Corporate social responsibility: beyond financials 
The thoughts of UNICEF 
UNICEF notes with interest that over half of business surveyed selected five key drivers that are moving them towards 
more socially and environmentally responsible practices. The five drivers (cost management; client/customer demand; 
‘because it’s the right thing to do’; public attitudes/building brand; recruitment/retention of staff) affect very different 
parts of an organisation, from marketing functions, human resources, finance departments and more. This demonstrates 
the importance of considering social and environmental responsibility from a senior, holistic level. Businesses not 
considering these factors are in the minority. 
The most important business drivers for 
the implementation of more socially and 
environmentally responsible business 
practice - cost management, client/customer 
demand and ‘because it’s the right thing to 
do’ are in line with current trends. These 
show the importance increasingly being 
placed on corporate responsibility by the 
general public and the demand from the 
public for companies to be accountable. 
Customer/client demand ranked first or 
second in all regions except the G7 (3rd) 
and North America (4th), where cost 
management is a particularly strong driver. 
UNICEF continues to work with the 
private sector to allow businesses to address 
these drivers for social and environmental 
good practice. We have developed a number 
of ways to support our partners in these 
areas, from carbon finance projects that 
address environmental impact (and also 
have direct benefits for children), 
to building brand through Cause 
Related Marketing initiatives. 
In particular the Children’s Rights and 
Business Principles (CRBP) – developed in 
a consultative process led by UNICEF, 
Save the Children and the UN Global 
Compact, with input from the global 
business community– is a comprehensive 
framework for understanding and addressing 
the impact of business on the rights and 
well-being of children. 
The CRBP enables companies to meet 
their key drivers for good business practice, 
as outlined in this research, to ensure we can 
create a better world for children. UNICEF 
hopes to see the upward trend in businesses 
prioritising positive social and environmental 
practice, including through human rights due 
diligence, continuing. We will continue 
to support companies to meet their 
sustainability ambitions through 
initiatives such as the CRBP. 
Grant Thornton has been supporting UNICEF through the IBR since 2007. Grant Thornton donates 
US$5 to UNICEF for every interview completed, resulting in a cumulative donation of more than 
US$300,000 up to the end of 2013.
Corporate social responsibility: beyond financials 15 
Corporate social responsibility: beyond financials 
How Grant Thornton can help 
Grant Thornton is one of the world’s leading organisations of independent assurance, tax and advisory firms, with more than 38,000 people 
in over 130 economies. We are committed to sustainability and broadening the role of accountancy. To that end, our advice considers the 
environmental, operational and social impacts as well as the financial to better inform the decision making of our clients. 
Energy & cleantech Sustainability Public sector 
We work with dynamic companies across 
different parts of the energy and cleantech 
sector. An in-depth understanding of the 
industry and the different routes to 
commercialisation, enable us to provide the 
right support to your growth. Investors, 
projects and owners may all sit in different 
countries, so our experts in member firms 
in our global organisation, can provide quick 
access to investment, legislative and tax 
advice across borders. The key issues 
we help our clients with include: 
• commercialising renewables 
• reducing energy demand 
• energy investment going mainstream. 
Nathan Goode 
Global leader - energy & cleantech, 
Grant Thornton 
nathan.goode@uk.gt.com 
Governments and government agencies in 
developed and emerging economies find 
themselves compelled to reassess how they 
do things. Operations are being scrutinized 
for efficiency. The controls designed to 
safeguard financial resources are taking on 
a new importance. And delivery mechanisms 
for infrastructure projects are being 
reappraised. Performance and accountability, 
in terms of their impact on society, the 
environment and the economy, are 
increasingly important. The global call for 
more efficient and effective donor-funded 
programmes has resulted in a new 
development-trend boosting greater 
integration between the public and private 
sectors. The role of the local accounting and 
professional services firm is growing 
increasingly important in acting as an agent 
for sustainable international development 
programmes. Our public sector specialists 
are locally based people who understand 
your specific challenges, but who can also 
access international expertise and resources 
across the developed and developing world. 
We help governments across the globe: 
• deliver better services at lower cost 
• demonstrate transparency 
• improve control 
• develop new infrastructure to support 
economic growth. 
Srikant Sastry 
Global leader - public sector, 
Grant Thornton 
srikant.sastry@us.gt.com 
We believe that a focus on sustainability 
addresses core business and operational 
performance, supports risk management 
and enhances stakeholder confidence. To 
meet the needs of ambitious businesses, we 
provide services that focus on adding value 
in three areas: governance, risk & strategy; 
reporting & assurance; due diligence and 
stakeholder engagement services. Specifically 
we can help you: 
• develop sustainability policy, strategy 
and risk management approaches 
• benchmark your sustainability 
performance and operations 
• advise on sustainability reporting and 
assurance services 
• address non-financial ESG risks through 
effective due diligence and engaging 
with stakeholders 
• deliver sustainability advice at board 
level on energy efficiency, supply 
chain management and environmental 
regulations. 
Jane Stevensen 
Director of sustainability advisory services, 
Grant Thornton UK 
jane.stevensen@uk.gt.com 
To better understand how your local 
Grant Thornton member firm can help 
you achieve your sustainability goals, 
please go to www.gti.org/member-firms
IBR 2014 methodology 
The Grant Thornton International Business Report (IBR) is the world’s leading mid-market business survey, 
interviewing approximately 2,500 senior executives every quarter in listed and privately-held companies 
all over the world. Launched in 1992 in nine European countries, the report now surveys more than 10,000 
businesses leaders in over 30 economies on an annual basis, providing insights on the economic and commercial 
issues affecting companies globally. 
The data in this report are drawn from more than 2,500 interviews with chief executive officers, managing 
directors, chairmen and other senior decision-makers from all industry sectors in mid-market businesses in 
34 economies conducted in May 2014. The definition of mid-market varies across the world: in China, 
we interview businesses with 100-1000 employees; in the United States, those with US$20m to US$2bn 
in annual revenues. 
To find out more about IBR, please visit www.internationalbusinessreport.com 
Dominic King 
Global research manager 
Grant Thornton International Ltd 
T +44 (0)20 7391 9537 
E dominic.king@gti.gt.com 
About us 
Grant Thornton is one of the world’s leading 
organisations of independent assurance, tax 
and advisory firms, with more than 38,000 
people in over 130 economies. 
Š 2014 Grant Thornton International Ltd. 
‘Grant Thornton’ refers to the brand under which the Grant Thornton 
member firms provide assurance, tax and advisory services to their 
clients and/or refers to one or more member firms, as the context requires. 
Grant Thornton International Ltd (GTIL) and the member firms are not a 
worldwide partnership. GTIL and each member firm is a separate legal 
entity. Services are delivered by the member firms. GTIL does not provide 
services to clients. GTIL and its member firms are not agents of, and do 
not obligate, one another and are not liable for one another’s acts or omissions. 
www.gti.org 
www.internationalbusinessreport.com 
Curious Agency CA1407-01

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Corporate social responsibility drives cost savings and customer demand

  • 1. Corporate social responsibility: beyond financials Grant Thornton International Business Report 2014
  • 2. Executive summary Drivers Initiatives Reporting Participated in community/charity activities 2011 2014 2011 2014 Improved energy efficiency or waste management Current report on sustainability 25% Agree integrated reporting is best practice 44% 31% 57% Corporate social responsibility: beyond financials 2 Corporate social responsibility: beyond financials Investor calls for transparency and the rise of social media have thrust the impact businesses have on the economy, the environment and society more firmly into the public spotlight. Drawing on more than 2,500 interviews with business leaders in 34 economies through our International Business Report (IBR), insight from the leading children’s charity UNICEF and Grant Thornton leaders, this report looks at what companies are doing to make their operations more sustainable and why, and considers the role integrated reporting can play in improving transparency and decision making. • Businesses report increases in major drivers to move towards more environmentally and socially sustainable business practices • Cost management emerges as the key driver, followed by customer demand and because it’s the ‘right thing to do’ • How a business is perceived to be operating is also important, especially in China • Vast majority of businesses are involved with local charities, either through donating time, money or products/services • Businesses are working to reduce their environmental impact, with increasing numbers calculating the carbon footprint of their operations • Sustainability reporting has increased since 2011 • More than half of businesses now view integrated reporting as best practice Cost management Donated money to community causes/ charities Donated products/ services to a charitable organisation Key drivers Key initiatives 68% 53% 65% 39% 65% 31% 67% 64% 62% 59% 58% 42% Customer demand ‘Right thing to do’ Brand building Staff recruitment/retention Tax relief Changed products/ services to reduce their environmental impact Calculated your carbon footprint Integrated reporting
  • 3. Corporate social responsibility: beyond financials Foreword In a digital world characterised by instant customer feedback and growing demands for transparency, businesses need to be mindful not just of what they are doing, but of how they are doing it. Building a strong brand is increasingly dependent not just on the quality of products and services but on the wider impact of business operations on society, the environment and the economy. Companies which boost profits at the expense of the local population or natural environment can find demand for their products and services drying up in the face of a press or social media storm. We have been tracking business attitudes to corporate social responsibility (CSR) through our International Business Report (IBR) since 2008. Drawing on more than 2,500 interviews with business leaders in 34 economies around the world, Corporate social responsibility: beyond financials, finds that customer demand is indeed a key driver in the move towards more environmentally and socially sustainable business practices. Encouragingly a strong sense of pure altruism is also evident; many businesses are adopting more sustainable practices simply because it’s the ‘right thing to do’. However the potential for cost savings emerges as the most important driver globally, a significant change since we last researched this topic in 2011 when business leaders were more focused on attracting potential customers and employees. This suggests that the benefits of running a strong CSR programme are becoming more tangible and indeed the most popular initiatives undertaken by businesses around the world - donating money to charities and improving energy efficiency and/or waste management - can impact on the bottom line either indirectly through tax relief or directly through lower utility bills. An increasing awareness of the benefits of reporting sustainability measures and not just financials is also evident. At Grant Thornton, we believe that integrated reporting can play an important role in communicating businesses’ environmental and social impact to investors and other stakeholders. In December 2013, the International Integrated Reporting Committee (IIRC) launched its integrated reporting framework, developed, I am delighted to say, with contribution from Grant Thornton colleagues, including our global CEO Ed Nusbaum. The framework offers a concise communication of an organisation’s strategy, governance and performance; it sets out how organisations can demonstrate the link between financial performance within the wider social, environmental and economic context; and shows how they create value, not just over the short term but also in the longer term. This approach, which we fully support, should enable more effective decision making at board level, improve investor information and encourage deeper dialogue about the impact of business practices. The leadership of dynamic businesses towards more socially responsible and transparent practices is likely to emerge as a competitive edge to unlock their potential for growth in an ever more crowded marketplace. Paul Raleigh Global leader - strategic development and growth Grant Thornton
  • 4. Following the global financial crisis in 2008 and subsequent recession, the majority of drivers moving businesses towards more socially and environmentally responsible practices dropped away as businesses pulled back somewhat from activity in this area, focusing on maintaining their share of a market shrinking in the face of austerity and reduced consumer spending. However, this year’s research reveals that the strength of these drivers has returned over the intervening period. 63 56 67 64 56 56 59 44 45 65 56 58 62 70 60 50 40 2008 2011 2014 Corporate social responsibility: beyond financials 4 Corporate social responsibility: beyond financials What is driving businesses in your industry to implement more socially and environmentally responsible business practices? (%) Cost management Client/customer demand Because its the ‘right thing to do’ Public attitudes/building brand Recruitment/retention of staff Tax relief Government pressure Saving the planet Investor relations Public pressure Drivers In 2011, cost management, brand building and the recruitment/retention of staff were all tied in first place, each cited by 56% of businesses as an important driver in their push towards adopting more ethical business practices. However, over the past three years, cost management has risen by 11 percentage points (pp) to 67%, making it easily the greatest consideration for businesses. The rise in the importance of cost management this year compared with Source: Grant Thornton IBR 2014 results from 2008 is less pronounced when 63% of businesses cited this driver, placing it behind only recruitment/ retention of staff (65%). Two additional drivers, asked for the first time in 2014, rank second and third: client/customer demand is cited by 64% of business leaders globally, followed by ‘because it’s the right thing to do’ (62%). The key drivers towards the adoption of more socially and environmentally responsible practices have risen since 2011. This pushes public attitudes/brand building (59%) and recruitment/ retention of staff (58%) down to fourth and fifth position despite both rising in importance since 2011.
  • 5. 87% 84% 84% 82% 80% 87% 84% 84% 82% 80% 80% 77% 73% 72% 68% 80% 77% 73% 72% 68% Corporate social responsibility: beyond financials 5 Corporate social responsibility: beyond financials Cost The role of cost management has increased in a number of economies across the world since 2011. As the Boston Consulting Group say, there is now a recognition that the “trade-offs between economic development and environmentalism aren’t necessary. Rather, the pursuit of sustainability can be a powerful path to reinvention for all businesses facing limits on their resources and their customers’ buying power.”1 For businesses this can be as simple as reducing energy wastage or as complex as reviewing the integrity of their supply chain. Over the past three years, the importance of cost management has risen dramatically in the United States: 77% of businesses now cite it as a key driver, a rise of 35pp. This is also an important driver across Latin America (77%), having increased significantly in Argentina, Brazil and Mexico since 2011. However, three Asia-Pacific Source: Grant Thornton IBR 2014 1 ‘Making Sustainability Profitable’ - Harvard Business Review 2013 Percentage of businesses citing cost management as a key driver (top ten) countries - India (87%), Japan and Malaysia (both 84%) - top the global rankings. In Europe, businesses in Spain (+23pp) and Italy (+18pp) are much more aware of the cost-cutting potential of introducing more environmentally and socially sustainable business practices, but overall just 53% of businesses across the region cite cost management as an important driver. This compares to 63% across Africa. Cost also emerges as the key driver in a number of more traditional sectors globally, including transport (83%), utilities (73%), real estate and construction (71%), agriculture (68%) and mining (59%), as well as financial services (71%). India Argentina Malaysia US Japan Singapore Botswana Mexico Brazil Australia of businesses globally67% cite cost management as a key driver
  • 6. 82% 80% 78% Corporate social responsibility: beyond financials 6 Corporate social responsibility: beyond financials Demand Greater reporting transparency and the rise of social media have brought business actions ever further into the public spotlight. Customers are not only able to protest against companies which pursue socially unacceptable practices, but in an increasingly digital world, are able to ‘vote with their feet’ by sourcing alternative products and services from competitors with stronger ethical credentials. Japan (95%), followed by India (85%) and Malaysia (82%) top the global rankings of businesses being driven by customer demand towards more environmentally and socially sustainable practices. This pushes the Asia Pacific average up to 72%, just ahead of Europe (69%) where German (80%) customers appear particularly discerning in this area, alongside their peers in Poland (74%), France (73%) and Italy (72%). It is also Percentage of businesses citing customer/client demand as a key driver (top ten) the top driver in the United Kingdom (62%). However, there appears to be much less pressure on US businesses in this regard: just 46% of businesses cite customer demand as an important driver, the joint-lowest globally, level with Indonesia. This is the principal driver for businesses in the Hospitality (82%) sector where businesses are faced with fairly elastic demand in that customers usually have a lot of choice in terms of where to eat, sleep or socialise. Demand is also the key consideration for businesses closely linked to the public sector - healthcare and education (both 74%) - as well as manufacturing (68%) and professional services (65%). It is also a key driver for cleantech businesses (77%). India Malaysia Germany Latvia Botswana Source: Grant Thornton IBR 2014 95% 77% 85% 76% 76% 76% 74% Japan Russia Estonia Lithuania Nigeria
  • 7. Moving towards more environmentally and socially sustainable business practices because it’s the ‘right thing to do’ may seem a fairly nebulous concept in the world of business. The majority of businesses are prepared to take an altruistic leadership position on the adoption of more sustainable business practices. 88% 92% 86% 83% 82% 81% 78% 76% 76% 74% Corporate social responsibility: beyond financials 7 Corporate social responsibility: beyond financials Morality In general, businesses need clarity of what is and is not acceptable; that corporates cannot be expected to make morality-based judgement calls was a key defence of the tax planning practices of multinationals last year. These results however, show that the vast majority of business leaders have a keen interest in taking a leadership position on sustainable business practices. Percentage of businesses citing ‘because it’s the right thing to do’ as a key driver (top ten) Source: Grant Thornton IBR 2014 Business leaders in Japan (92%) are guided most globally by their ‘moral compass’, followed by Poland (88%) and the three Latin American economies in the survey, Mexico (86%), Brazil (83%) and Argentina (82%). This is also a major driver for business leaders in Africa (71%), Asia Pacific (66%) and North America (62%). Businesses in comparatively young dynamic sectors, cleantech (82%) and technology (67%) also cite this as the key driver. It is also a key consideration for their peers in hospitality (79%), education (72%) and retail (64%). Japan Poland Mexico Brazil Argentina India Botswana Lithuania Nigeria Estonia
  • 8. How a company is perceived by current or prospective stakeholders - be they customers, investors, leaders or employees - in terms of the wider impact of its activities remains an important driver to business leaders. 63% 63% 57% 56% 62% 52% Recruitment/ retention of staff Public attitude/ building brand Client/customer demand Cost management Tax relief Government pressure Corporate social responsibility: beyond financials 8 Corporate social responsibility: beyond financials Perception The importance of building brand has risen 3pp globally since 2011, while the recruitment/retention of staff has climbed by 2pp. The rise in the role of brand building is largely driven by North America (+4pp) and Europe (+3pp). By contrast, their counterparts in Latin America (-22pp) are markedly less driven by public attitudes to their practices compared with three years ago. Businesses in Europe (+8pp) and Asia Pacific (+2pp) are markedly more focused on the power of attracting and keeping hold of staff through adherence to more sustainable business practices, in sharp contrast to peers in North America (-5pp). Business leaders in India and Japan are particularly focused on these perception issues: in Japan, 92% of respondents cite recruitment/retention of staff as an important driver, and 77% cite building brand; in India the figures are 82% and 85% respectively. These two results help drive the Asia Pacific average up to 66%, above North America (59%), Africa (57%) and Europe (47%). Improving the perception of the businesses to workers Top drivers in China (percentage o and potential workers is also key to the f businesses) hospitality (77%) and cleantech (75%) sectors; while hospitality (77%) again, utilities (69%) and technology (66%) are also looking to build brand. Perception also emerges as the key drivers in China. 63% of Chinese business leaders cite either the recruitment/ retention of staff or brand building, both slightly above the global average. These findings echo research we conducted in China last year, The Thoughts of Chairmen Now2 , which noted that businesses leaders recognise the challenges of operating under the auspices of ‘Brand China’ and are focused on building trust and loyalty in their goods and services. Government pressure also remains a big driver in China with more than half of businesses citing it as important (52%), compared to 37% of all businesses. High levels of air pollution in major cities such as Beijing have prompted a strong response from the ruling party with prime minister Li recently declaring “war” on pollution. Source: Grant Thornton IBR 2014 2 The Thoughts of Chairmen Now - Grant Thornton and WPP; http://www.gti.org/ChairmenNow/index.asp
  • 9. Corporate social responsibility: beyond financials Businesses across the world are involved in a wide range of activities which aim to reduce the social and/or environmental impact of their operations. The majority of companies are involved in local causes or charities in some way; around two-thirds globally gave time or money over the past 12 months, while over half donated products or services. Many businesses are also active on the environmental side; almost two-thirds improved energy efficiency or waste management, around two-fifths changed their products or services to reduce their environmental impact, and close to a third calculated the carbon footprint of their operations, a sharp increase from 2011. Donated money to community causes/charities Participated in community/charity activities Improved energy efficiency or waste management Donated products/services to a charitable organisation Changed products/services to reduce their environmental impact Calculated your carbon footprint Partnered with a charitable organisation (philanthropy) Intentionally sourced local, ethical trade or organic products/services Changed products/services to reduce their social impact Participated in CSR platforms/initiatives Conducted due diligence on impact of business on human rights Partnered with a charitable organisation (to address business issues) 68% 65% 65% 53% 39% 31% 30% 26% 25% 25% 24% 20% Corporate social responsibility: beyond financials 9 Initiatives Social Businesses in North America, where philanthropy is deeply ingrained in the culture, are clear global leaders in terms of working with local charities. The overwhelming majority of companies across Canada and the United States donated money (93%) or time (91%) to community causes/charities in 2013, and a further 78% donated products or services. The comparison with other regions globally is striking; in Europe, two-thirds donated money (69%) and more than half participated in community causes/charities (58%) but just 41% donated products or services. Donating money is the most popular CSR initiative undertaken in Latin America (57%), slightly above donating time (50%) or products and services (42%); across Asia Pacific, fewer than half of businesses contributed in any of these ways. Only in Africa are business participation rates in charities (93%) higher than in North America, with those donating money (85%) or products or services (70%) also well above the global average. Which of the following has your company done in the last year? Source: Grant Thornton IBR 2014 The vast majority of businesses in North America are involved with local charities or causes.
  • 10. “Good CSR is so much more than writing a cheque. At Grant Thornton we are focused on how the skills of our people can help unlock the potential for growth in our local communities through a wide range of charitable, educational, environmental and healthcare initiatives.” Paul Raleigh, global leader - strategic development and growth, Grant Thornton Businesses in technology, retail and financial services emerge as the most active sectors globally. At the regional level, businesses in Africa (47%) and North America (44%) are also most likely to have moved into a more formal partnership with a charity for philanthropic purposes. 95% 93% 92% 89% 82% 80% 78% 77% 74% 68% South Africa US Canada Germany Ireland UK Greece New Zealand Nigeria Malaysia Corporate social responsibility: beyond financials 10 Corporate social responsibility: beyond financials Donated money to community causes/charities (top ten) Source: Grant Thornton IBR 2014 At the country level, more than half of businesses in Nigeria (52%), Australia and Greece (51%) have taken this step, well above the global average (30%). Relatively few businesses around the world have specifically changed products or services to reduce their social impact (25%), but this rises to 56% in mainland China. Globally, just over a quarter of businesses intentionally sourced local, ethical trade or organic products/services over the past 12 months (26%), marginally lower than the figure recorded in 2011 (28%). Regionally, businesses in Africa (43%) are most likely to have taken action in this area, with those in Turkey (63%) and Greece (51%) leading the way at the country level. Relatively few businesses around the world have specifically changed products or services to reduce their social impact
  • 11. North American and African businesses are also taking a lead when it comes to mitigating the environmental impact of their operations. Across both regions, more than three in four have taken steps to improve energy efficiency or waste management (79%) over the past year, well above the global average (65%). efficiently. Businesses in Turkey (48%) and Brazil (46%), as well as in advanced economies such as the United States (41%) and the United Kingdom (36%) have also taken action in this area in recent months. Again, cleantech (60%) and technology (49%) businesses take a lead in this regard, 84% 83% 80% South Africa France Ireland Spain US 71% 69% 71% 85% 71% 88% 75% UK Argentina Botswana Turkey Germany Corporate social responsibility: beyond financials 11 Corporate social responsibility: beyond financials Improved energy efficiency or waste management (top ten) Environmental Despite there being greater levels of apparent political will to address climate change in Europe, the proportion of businesses taking these steps falls to 72%, although this is well above both Latin America (56%) and Asia Pacific (48%). Government fuel subsidies are high in many economies within these regions, while the necessary recycling culture or infrastructure may be fairly nascent, but clearly measures to promote greater energy efficiency could help in places with severe power reliability issues such as India. Interestingly, businesses in Russia (34%), with its huge landmass and plentiful natural resources, and mainland China (38%), are amongst the least likely to have taken action. Businesses in the energy-intensive sectors such as manufacturing (76%), technology (75%) and transport (70%) are most likely to have taken action in this area. Businesses are also increasingly looking at quantifying their environmental impact: 31% globally calculated their carbon footprint over the past 12 months, up from 19% in 2011. Again, North American businesses (38%) are ahead of peers in Asia Pacific (33%), Europe (26%), Latin America (22%) and Africa (14%). However, the economies most likely to have calculated this figure are quite diverse: Singapore (57%), a city-state with a very finite amount of space where air pollution is a particular problem; Australia (53%) which relies heavily on natural resource extraction, has amongst the highest per-capita CO² emissions globally and recently repealed its carbon tax; and Spain (51%), where water scarcity is a major threat to the key tourism industry. Perhaps unsurprisingly given the impact of power generation on the environment, 61% of utilities companies have calculated their carbon footprint, ahead of technology (47%), cleantech (42%) and mining (41%). Approximately two-in-five businesses have changed their products or services to reduce their environmental impact over the past year (39%), rising to 62% in China, the highest globally. This is also the most popular initiative in the country and is perhaps linked to the government target of cutting the carbon intensity of production by 40-45% by 2020, compared with 2005, largely by requiring state-owned enterprises to use energy more Source: Grant Thornton IBR 2014 but more than half of agricultural businesses (51%) have also altered products/services, highlighting the importance of moving towards more sustainable food production practices as the global population swells.
  • 12. 75% Corporate social responsibility: beyond financials 12 Corporate social responsibility: beyond financials Reporting Despite the vast majority of businesses around the world engaging in initiatives to mitigate the social or environmental impact of their operations, few report on this activity, whether together with their annual financial statements as input into an integrated corporate report or separately. The IIRC framework is targeted lead the way globally in sustainability towards larger companies, however reporting with those in in Estonia (6%), the principle of demonstrating how a Sweden (13%) and New Zealand (16%) business performs not just financially, at the other end of the spectrum. but also within the wider social, Of those businesses which do not environmental and economic context, currently report on sustainability, just is applicable to organisations of all sizes. over a quarter plan to start doing so An integrated approach offers businesses over the next five years (26%). Again, a more robust assessment of the strength Latin America, driven by Mexico of their operating model and better (73%) and Brazil (66%) leads the way. informs the decisions of key stakeholders While fewer than half of businesses and investors, increasing their chances of globally report on sustainability (or securing growth and development finance. plan to over the next five years), a clear Globally, just 31% of businesses report majority (57%) agree that it should be on the sustainability of their operations integrated with financial reporting, up (alongside financials), a slight rise from from 44% in 2011. Given the significant 2011 (25%). Businesses in Latin America adoption of sustainability reporting by (46%) remain the most likely to report Latin American businesses it is perhaps their wider impact, ahead of Asia Pacific no surprise to see its business leaders (33%), North America (27%) and Europe most likely to support this as best practice (26%). While Europe has remained (74%). A majority of business leaders broadly level, the North America (+10pp) in Asia Pacific (60%), Europe (53%) and Asia Pacific (+8pp) figures have and North America (52%) agree. risen sharply over the past three years. Businesses in India (68%), the Netherlands and Vietnam (both 64%) Percentage of businesses which agree that sustainability should be integrated with financial reporting (top ten) 74% 66% 66% 76% 68% 77% India Brazil 69% 89% 70% Botswana Malaysia China Mexico Poland Turkey Netherlands Singapore Source: Grant Thornton IBR 2014
  • 13. Corporate social responsibility: beyond financials North 49% Netherlands 68% 50% 50% 64% 26% 31% 33% 27% 25% 25% 46% 47% 51% 42% 2011 2014 Corporate social responsibility: beyond financials 13 “At Grant Thornton, we believe that integrated reporting can play an important role in communicating businesses’ environmental and social impact to investors and other stakeholders. I am proud to sit on the steering committee of the IIRC and am delighted that our UK firm is a member of the pilot programme.” Ed Nusbaum, global CEO, Grant Thornton Percentage of businesses which report on sustainability (top ten and regions) Mexico India Turkey Russia Malaysia Indonesia Botswana Brazil South Africa Latin America America European Union Asia Global Pacific 52% 27% 46% 17% 53% Source: Grant Thornton IBR 2014
  • 14. Corporate social responsibility: beyond financials 14 Corporate social responsibility: beyond financials The thoughts of UNICEF UNICEF notes with interest that over half of business surveyed selected five key drivers that are moving them towards more socially and environmentally responsible practices. The five drivers (cost management; client/customer demand; ‘because it’s the right thing to do’; public attitudes/building brand; recruitment/retention of staff) affect very different parts of an organisation, from marketing functions, human resources, finance departments and more. This demonstrates the importance of considering social and environmental responsibility from a senior, holistic level. Businesses not considering these factors are in the minority. The most important business drivers for the implementation of more socially and environmentally responsible business practice - cost management, client/customer demand and ‘because it’s the right thing to do’ are in line with current trends. These show the importance increasingly being placed on corporate responsibility by the general public and the demand from the public for companies to be accountable. Customer/client demand ranked first or second in all regions except the G7 (3rd) and North America (4th), where cost management is a particularly strong driver. UNICEF continues to work with the private sector to allow businesses to address these drivers for social and environmental good practice. We have developed a number of ways to support our partners in these areas, from carbon finance projects that address environmental impact (and also have direct benefits for children), to building brand through Cause Related Marketing initiatives. In particular the Children’s Rights and Business Principles (CRBP) – developed in a consultative process led by UNICEF, Save the Children and the UN Global Compact, with input from the global business community– is a comprehensive framework for understanding and addressing the impact of business on the rights and well-being of children. The CRBP enables companies to meet their key drivers for good business practice, as outlined in this research, to ensure we can create a better world for children. UNICEF hopes to see the upward trend in businesses prioritising positive social and environmental practice, including through human rights due diligence, continuing. We will continue to support companies to meet their sustainability ambitions through initiatives such as the CRBP. Grant Thornton has been supporting UNICEF through the IBR since 2007. Grant Thornton donates US$5 to UNICEF for every interview completed, resulting in a cumulative donation of more than US$300,000 up to the end of 2013.
  • 15. Corporate social responsibility: beyond financials 15 Corporate social responsibility: beyond financials How Grant Thornton can help Grant Thornton is one of the world’s leading organisations of independent assurance, tax and advisory firms, with more than 38,000 people in over 130 economies. We are committed to sustainability and broadening the role of accountancy. To that end, our advice considers the environmental, operational and social impacts as well as the financial to better inform the decision making of our clients. Energy & cleantech Sustainability Public sector We work with dynamic companies across different parts of the energy and cleantech sector. An in-depth understanding of the industry and the different routes to commercialisation, enable us to provide the right support to your growth. Investors, projects and owners may all sit in different countries, so our experts in member firms in our global organisation, can provide quick access to investment, legislative and tax advice across borders. The key issues we help our clients with include: • commercialising renewables • reducing energy demand • energy investment going mainstream. Nathan Goode Global leader - energy & cleantech, Grant Thornton nathan.goode@uk.gt.com Governments and government agencies in developed and emerging economies find themselves compelled to reassess how they do things. Operations are being scrutinized for efficiency. The controls designed to safeguard financial resources are taking on a new importance. And delivery mechanisms for infrastructure projects are being reappraised. Performance and accountability, in terms of their impact on society, the environment and the economy, are increasingly important. The global call for more efficient and effective donor-funded programmes has resulted in a new development-trend boosting greater integration between the public and private sectors. The role of the local accounting and professional services firm is growing increasingly important in acting as an agent for sustainable international development programmes. Our public sector specialists are locally based people who understand your specific challenges, but who can also access international expertise and resources across the developed and developing world. We help governments across the globe: • deliver better services at lower cost • demonstrate transparency • improve control • develop new infrastructure to support economic growth. Srikant Sastry Global leader - public sector, Grant Thornton srikant.sastry@us.gt.com We believe that a focus on sustainability addresses core business and operational performance, supports risk management and enhances stakeholder confidence. To meet the needs of ambitious businesses, we provide services that focus on adding value in three areas: governance, risk & strategy; reporting & assurance; due diligence and stakeholder engagement services. Specifically we can help you: • develop sustainability policy, strategy and risk management approaches • benchmark your sustainability performance and operations • advise on sustainability reporting and assurance services • address non-financial ESG risks through effective due diligence and engaging with stakeholders • deliver sustainability advice at board level on energy efficiency, supply chain management and environmental regulations. Jane Stevensen Director of sustainability advisory services, Grant Thornton UK jane.stevensen@uk.gt.com To better understand how your local Grant Thornton member firm can help you achieve your sustainability goals, please go to www.gti.org/member-firms
  • 16. IBR 2014 methodology The Grant Thornton International Business Report (IBR) is the world’s leading mid-market business survey, interviewing approximately 2,500 senior executives every quarter in listed and privately-held companies all over the world. Launched in 1992 in nine European countries, the report now surveys more than 10,000 businesses leaders in over 30 economies on an annual basis, providing insights on the economic and commercial issues affecting companies globally. The data in this report are drawn from more than 2,500 interviews with chief executive officers, managing directors, chairmen and other senior decision-makers from all industry sectors in mid-market businesses in 34 economies conducted in May 2014. The definition of mid-market varies across the world: in China, we interview businesses with 100-1000 employees; in the United States, those with US$20m to US$2bn in annual revenues. To find out more about IBR, please visit www.internationalbusinessreport.com Dominic King Global research manager Grant Thornton International Ltd T +44 (0)20 7391 9537 E dominic.king@gti.gt.com About us Grant Thornton is one of the world’s leading organisations of independent assurance, tax and advisory firms, with more than 38,000 people in over 130 economies. Š 2014 Grant Thornton International Ltd. ‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton International Ltd (GTIL) and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. www.gti.org www.internationalbusinessreport.com Curious Agency CA1407-01