Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising

•Download as PPTX, PDF•

7 likes•1,230 views

The document discusses how digital technologies and customer interactions can differentiate brands more than traditional advertising. It argues that brands like Starbucks, CNN, Virgin America, and Mattel have used digital strategies like social media, customization, and responsive customer service to change customer experiences and engage audiences. The document urges companies to think differently about digital opportunities and find their own "little green swizzle stick thingamajig" to connect with customers in new ways.

Technology

Actions Speak Louder Than Advertising

Garrick Schmitt, Group Vice President, Experience Planning
Email: garrick.schmitt@razorfish.com
Twitter: @gschmitt

Actions Speak Louder Than
Advertising

Page 2© 2009 Razorfish. All rights reserved.

Or…..

Page 3© 2009 Razorfish. All rights reserved.

You Just Need To Think
About It Differently

Page 5© 2009 Razorfish. All rights reserved.

Traditional Digital Marketing

Page 6© 2009 Razorfish. All rights reserved.

Page 7© 2009 Razorfish. All rights reserved.

What is this little green
swizzle stick thingamajig?

Page 8© 2009 Razorfish. All rights reserved.

Page 9© 2009 Razorfish. All rights reserved.
Flickr photo from ToriCore

Keeps The Coffee In The Cup

Page 10© 2009 Razorfish. All rights reserved.
Flickr photo from ToriCore

Where It Belongs
Page 11© 2009 Razorfish. All rights reserved.

Page 12© 2009 Razorfish. All rights reserved.

Page 13© 2009 Razorfish. All rights reserved.

Page 14© 2009 Razorfish. All rights reserved.

Changed The Customer
Experience For Millions

Page 15© 2009 Razorfish. All rights reserved.

And Starbucks Didn’t Even
Come Up With The Idea…

Page 16© 2009 Razorfish. All rights reserved.

Customers Did.

Page 17© 2009 Razorfish. All rights reserved.

70,000 (!) Ideas Since Launch

Page 18© 2009 Razorfish. All rights reserved.

Digital At The Core

Page 19© 2009 Razorfish. All rights reserved.

Actions Speak Louder Than
Advertising

Page 20© 2009 Razorfish. All rights reserved.

Digital’s Impact Knows No
Bounds

Page 21© 2009 Razorfish. All rights reserved.

CNN’s Magic Map
Page 22© 2009 Razorfish. All rights reserved.

CNN and Facebook Connect
Page 23© 2009 Razorfish. All rights reserved.

Virgin America

Page 24© 2009 Razorfish. All rights reserved.

Virgin America RED
Page 25© 2009 Razorfish. All rights reserved.

Matter and Royal Mail
Page 26© 2009 Razorfish. All rights reserved.

Puts Brands In Your Hands
Page 27© 2009 Razorfish. All rights reserved.

Comcast
Page 28© 2009 Razorfish. All rights reserved.

Twitter: @comcastcares

Page 29© 2009 Razorfish. All rights reserved.

Mattel and Barbie
Page 30© 2009 Razorfish. All rights reserved.

Barbie Blogs, Meets
Facebook, Twitter and YouTube
Page 31© 2009 Razorfish. All rights reserved.

Page 32© 2009 Razorfish. All rights reserved.
Flickr photo from wixxx

What’s going to be your little
green swizzle stick
thingamajig?

Page 33© 2009 Razorfish. All rights reserved.

Thank You
Garrick Schmitt, Group Vice President, Experience Planning
Email: garrick.schmitt@razorfish.com
Twitter: @gschmitt

It seems that the rapid growth in demand and consumption of online video content is set to continue for the foreseeable future. In this talk Tom will look at these trends from a production perspective, and discuss how the way content is made has undergone nothing short of a revolution in the last few years. Predicting that these changes will lead content marketeers to increasingly consider some video production as part of their own tool kit, he’ll finish with some useful tips for those who are thinking of picking up that camera.

Digital transformation for local news - SVC220 - New York AWS Summit

Amazon Web Services

Welcome To The Desert Of The RealShintaro Kakutani

becomeaviralmarketingninja-140825012247-phpapp01utztest1

Linuxtag Co Creating

Mitch Lieberman

ClientSummit2010_JohanJervoe(Intel)

Razorfish

Stampede (Joe Crump)

Razorfish

ClientSummit2010_MikeBoylson(JCPenney)

Razorfish

ClientSummit2010_EricJillard(Mercedes)

Razorfish

ClientSummit2010_SocialBodyWorkshop

Razorfish

ClientSummit2010_PranavMistry(MIT)

Razorfish

ClientSummit2010_HendersonPetrillo(SkilletStreetFood)

Razorfish

ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)

Razorfish

ClientSummit2010_RussellTaylor(AxeCaseStudies)

Razorfish

ClientSummit2010_MediaMixWorkshop

Razorfish

ClientSummit2010_SearchWorkshop

Razorfish

ClientSummit2010_MauriceLevyPublicisGroupe

Razorfish

ClientSummit2010_CloudWorkshop

Razorfish

ClientSummit2010_AgileWorkshop

Razorfish

ClientSummit2010_MobileWorkshop

Razorfish

Similar to Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising

Razorfish - Terri Walter on Emerging Media

Razorfish

Inside Facebook's Facebook Marketing Breakfast San Francisco: Garrick Schmitt...guest1ce0bc

Content Marketing Show - Tom Bailey

Tom Bailey

Digital transformation for local news - SVC220 - New York AWS Summit

Amazon Web Services

Welcome To The Desert Of The RealShintaro Kakutani

becomeaviralmarketingninja-140825012247-phpapp01utztest1

Linuxtag Co Creating

Mitch Lieberman

Similar to Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising (7)

Razorfish - Terri Walter on Emerging Media

Inside Facebook's Facebook Marketing Breakfast San Francisco: Garrick Schmitt...

Content Marketing Show - Tom Bailey

Digital transformation for local news - SVC220 - New York AWS Summit

Welcome To The Desert Of The Real

becomeaviralmarketingninja-140825012247-phpapp01

Linuxtag Co Creating

More from Razorfish

ClientSummit2010_JohanJervoe(Intel)

Razorfish

Stampede (Joe Crump)

Razorfish

ClientSummit2010_MikeBoylson(JCPenney)

Razorfish

ClientSummit2010_EricJillard(Mercedes)

Razorfish

ClientSummit2010_SocialBodyWorkshop

Razorfish

ClientSummit2010_PranavMistry(MIT)

Razorfish

ClientSummit2010_HendersonPetrillo(SkilletStreetFood)

Razorfish

ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)

Razorfish

ClientSummit2010_RussellTaylor(AxeCaseStudies)

Razorfish

ClientSummit2010_MediaMixWorkshop

Razorfish

ClientSummit2010_SearchWorkshop

Razorfish

ClientSummit2010_MauriceLevyPublicisGroupe

Razorfish

ClientSummit2010_CloudWorkshop

Razorfish

ClientSummit2010_AgileWorkshop

Razorfish

ClientSummit2010_MobileWorkshop

Razorfish

Nimble, a Razorfish report on publishing in the digital age

Razorfish

Nimble, a new report by Razorfish, addresses the challenges facing the publishing industry including if and how to monetize content. Based on interviews with media such as The New York Times and The Wall Street Journal, the report offers advice for how publishers can successfully make the transition to the digital economy, add circulation, find new readership, increase ROI, and deepen audience engagement.

2010 Razorfish Outlook Report

Razorfish

Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative. In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.

2010 Razorfish Outlook Report

Razorfish

2010 Razorfish Outlook Report

Razorfish

2010 Razorfish Outlook Report

Razorfish

More from Razorfish (20)

ClientSummit2010_JohanJervoe(Intel)

Stampede (Joe Crump)

ClientSummit2010_MikeBoylson(JCPenney)

ClientSummit2010_EricJillard(Mercedes)

ClientSummit2010_SocialBodyWorkshop

ClientSummit2010_PranavMistry(MIT)

ClientSummit2010_HendersonPetrillo(SkilletStreetFood)

ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)

ClientSummit2010_RussellTaylor(AxeCaseStudies)

ClientSummit2010_MediaMixWorkshop

ClientSummit2010_SearchWorkshop

ClientSummit2010_MauriceLevyPublicisGroupe

ClientSummit2010_CloudWorkshop

ClientSummit2010_AgileWorkshop

ClientSummit2010_MobileWorkshop

Nimble, a Razorfish report on publishing in the digital age

2010 Razorfish Outlook Report

Recently uploaded

DevOps and Testing slides at DASA Connect

Kari Kakkonen

Elevating Tactical DDD Patterns Through Object Calisthenics

Dorra BARTAGUIZ

After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

Assure Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

Essentials of Automations: The Art of Triggers and Actions in FME

Safe Software

In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation. We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios. Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!

RESUME BUILDER APPLICATION Project for students

KAMESHS29

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

Quantum Computing: Current Landscape and the Future Role of APIs

Vlad Stirbu

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Peter Spielvogel

Building better applications for business users with SAP Fiori. • What is SAP Fiori and why it matters to you • How a better user experience drives measurable business benefits • How to get started with SAP Fiori today • How SAP Fiori elements accelerates application development • How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities • How SAP Fiori paves the way for using AI in SAP apps

Climate Impact of Software Testing at Nordic Testing Days

Kari Kakkonen

My slides at Nordic Testing Days 6.6.2024 Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.

Recently uploaded (20)

DevOps and Testing slides at DASA Connect

Elevating Tactical DDD Patterns Through Object Calisthenics

Monitoring Java Application Security with JDK Tools and JFR Events

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

Accelerate your Kubernetes clusters with Varnish Caching

Introduction to CHERI technology - Cybersecurity

PCI PIN Basics Webinar from the Controlcase Team

Assure Contact Center Experiences for Your Customers With ThousandEyes

The Art of the Pitch: WordPress Relationships and Sales

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Essentials of Automations: The Art of Triggers and Actions in FME

RESUME BUILDER APPLICATION Project for students

GraphRAG is All You need? LLM & Knowledge Graph

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Removing Uninteresting Bytes in Software Fuzzing

Video Streaming: Then, Now, and in the Future

Quantum Computing: Current Landscape and the Future Role of APIs

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Climate Impact of Software Testing at Nordic Testing Days