Ratlin's music video depicts his life story through a series of shots. It begins with him walking down staircases in the morning wearing typical grime culture clothing of a cap, t-shirt, and jeans. Scenes show him smoking a cigarette after rapping about smoking and looking sadly at children playing football while remembering playing in his youth. Close-up shots express different emotions and highlight his branded clothing when rapping about his life accomplishments. Ratlin maintains eye contact with the camera throughout to directly tell the audience about his past as a promising football player who turned to the streets after being released.