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Innovating the Industry of Cosmetic Arts
BECOME A
SUCCESSFUL
MAKEUP ARTISTAnd make a six figure income your first year!
RAQUEL SIDERS
CEO and Founder of Phoenix Makeup School
My Story
• I was a single mom who had just graduated
college and working 2 jobs
• I made about $1800 per month
• I always loved makeup and just kept taking
every class I could.. I finally got certified and
started working.
• My first weekend working I made $2700.. I
made more in one weekend doing makeup
then I made a whole month of working 2 jobs.
BUILDING A SUCCESSFUL BUSINESS
10 Points to Building a Successful Makeup Business
1.) Become Certified
2.) Have an unforgettable portfolio
3.) Nich’ your market, understand their needs
4.) Be a professional, your appearance, your kit, your knowledge
5.) Take as many classes as you can, stay current
6.) Brand yourself, TOMA, consistency throughout
7.) Be consistent in your marketing and networking, go to events
8.) Define your target demographic, market to them
9.) Be current and up to date in your industry, trade shows, expos
10.) Organization, call backs, follow through
I love what I do, do you?
Yesterday I did a wedding magazine photo shoot,
then an Indi Film challenge
Out of each of those I gained
more clients
I also received new cosmetics
To review and give my opinion
Possibilities in this industry are
Endless..
PHOENIX MAKEUP SCHOOL IS DIFFERENT…
• You learn from experienced teachers
• We are currently working in the industry and know what works
• We teach you how to build a BUSINESS not just how to apply makeup
• We equip you to SUCCEED!
• We give you the tools you need for a successful career and continue to
be there as a life line of support when you come into new situations
We are your support system
• We certify you
• We help you obtain your industry pro cards
• We work with you to build an am amazing
portfolio that is specific to your target
• We provide you with awesome opportunities,
such as film, magazine shoots, TV, whatever
goal you have, we can help you achieve it
• We will help you be, the most professional
artist you can be… be unforgettable.
Your Skills and Image Define You
Do you know what TOMA is?
TOMA stands for Top Of Mind Awareness
We teach you how to stay on top your clients mind.
This is TOMA, from how you present yourself
professionally, all the way through how you dress, your
timing, your beautiful portfolio, all of this is effective
branding so that you are unforgettable so that you are
Top Of Mind Awareness
There are several ways you can start defining your
professional image today, just make sure it’s the right
image…
Marketing Promotion and Hype
• Its easy to create a bad image without even realizing
it.. So what you show and put out there…. Do it with
care. Once its online it never goes away.
• We don’t just teach you makeup, we focus on teaching
you how to market yourself the right way to set the
image you want that will attract the right clients.
• Some of the top sites to start building your name are:
Face Book, Instagram, Twitter, Blogger, Model
Mayhem, One Model Place, Stumbledupon, Shreddit,
Google+, Youtube, Vimo, WebEx… the list goes on so
be careful and don’t spend a lot of money to be
featured on sites that are just hype
Marketing Old School and New School
• Don’t get caught up in the old school forms of
marketing yourself, some still are true and
good but many are high cost and low return
• In business times have changed and what
consumers respond to is different
• Be careful that your not spending a ton on
flyers, cards, hand outs that people are not
paying attention to or remembering. This
does nothing for you, but cost money and kills
trees.
As a Certified Your Professional..
• Your opportunities are endless
• You can travel
• You can have your own business
• Your options are wide open
• Create your own work environment
• Do what you really want to do
• Live and work the glamorous lifestyle
• Be on demand… it’s a good life
NEXT CLASSES BEGIN
• Intro August 5th 5:30-6:30pm On Mon & Wed
• Advanced August 6th 5:30-6:30pm on Tues & Thurs
• Our classes meet twice per week for 3-4 weeks
depending on the level
• We also offer workshops for hair design, lash extensions
and more
• Each of our classes are taught with marketing as your
back ground, you are learning makeup while you are also
learning to better present and market yourself.
SPECIAL OFFER TODAY ONLY!
Classes are normally $797
TODAY ONLY $497
Savings of $300!!!!
COMMITTED TO YOUR SUCCESS
• Business Plan
• Marketing Plan
• All the legal forms you need as a business owner
• Startup Makeup Kit
• 500 Business Cards
• 2 Page Custom Designed Website
• Training on how to market your business online
Your Business KICK START Kit When you sign up for 3 levels:
Pro Makeup Kit
Raquels presentation

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Raquels presentation

  • 1.
  • 2. Innovating the Industry of Cosmetic Arts
  • 3. BECOME A SUCCESSFUL MAKEUP ARTISTAnd make a six figure income your first year!
  • 4. RAQUEL SIDERS CEO and Founder of Phoenix Makeup School
  • 5. My Story • I was a single mom who had just graduated college and working 2 jobs • I made about $1800 per month • I always loved makeup and just kept taking every class I could.. I finally got certified and started working. • My first weekend working I made $2700.. I made more in one weekend doing makeup then I made a whole month of working 2 jobs.
  • 6. BUILDING A SUCCESSFUL BUSINESS 10 Points to Building a Successful Makeup Business 1.) Become Certified 2.) Have an unforgettable portfolio 3.) Nich’ your market, understand their needs 4.) Be a professional, your appearance, your kit, your knowledge 5.) Take as many classes as you can, stay current 6.) Brand yourself, TOMA, consistency throughout 7.) Be consistent in your marketing and networking, go to events 8.) Define your target demographic, market to them 9.) Be current and up to date in your industry, trade shows, expos 10.) Organization, call backs, follow through
  • 7. I love what I do, do you? Yesterday I did a wedding magazine photo shoot, then an Indi Film challenge Out of each of those I gained more clients I also received new cosmetics To review and give my opinion Possibilities in this industry are Endless..
  • 8. PHOENIX MAKEUP SCHOOL IS DIFFERENT… • You learn from experienced teachers • We are currently working in the industry and know what works • We teach you how to build a BUSINESS not just how to apply makeup • We equip you to SUCCEED! • We give you the tools you need for a successful career and continue to be there as a life line of support when you come into new situations
  • 9. We are your support system • We certify you • We help you obtain your industry pro cards • We work with you to build an am amazing portfolio that is specific to your target • We provide you with awesome opportunities, such as film, magazine shoots, TV, whatever goal you have, we can help you achieve it • We will help you be, the most professional artist you can be… be unforgettable.
  • 10. Your Skills and Image Define You
  • 11. Do you know what TOMA is? TOMA stands for Top Of Mind Awareness We teach you how to stay on top your clients mind. This is TOMA, from how you present yourself professionally, all the way through how you dress, your timing, your beautiful portfolio, all of this is effective branding so that you are unforgettable so that you are Top Of Mind Awareness There are several ways you can start defining your professional image today, just make sure it’s the right image…
  • 12.
  • 13. Marketing Promotion and Hype • Its easy to create a bad image without even realizing it.. So what you show and put out there…. Do it with care. Once its online it never goes away. • We don’t just teach you makeup, we focus on teaching you how to market yourself the right way to set the image you want that will attract the right clients. • Some of the top sites to start building your name are: Face Book, Instagram, Twitter, Blogger, Model Mayhem, One Model Place, Stumbledupon, Shreddit, Google+, Youtube, Vimo, WebEx… the list goes on so be careful and don’t spend a lot of money to be featured on sites that are just hype
  • 14. Marketing Old School and New School • Don’t get caught up in the old school forms of marketing yourself, some still are true and good but many are high cost and low return • In business times have changed and what consumers respond to is different • Be careful that your not spending a ton on flyers, cards, hand outs that people are not paying attention to or remembering. This does nothing for you, but cost money and kills trees.
  • 15. As a Certified Your Professional.. • Your opportunities are endless • You can travel • You can have your own business • Your options are wide open • Create your own work environment • Do what you really want to do • Live and work the glamorous lifestyle • Be on demand… it’s a good life
  • 16.
  • 17. NEXT CLASSES BEGIN • Intro August 5th 5:30-6:30pm On Mon & Wed • Advanced August 6th 5:30-6:30pm on Tues & Thurs • Our classes meet twice per week for 3-4 weeks depending on the level • We also offer workshops for hair design, lash extensions and more • Each of our classes are taught with marketing as your back ground, you are learning makeup while you are also learning to better present and market yourself.
  • 18. SPECIAL OFFER TODAY ONLY! Classes are normally $797 TODAY ONLY $497 Savings of $300!!!!
  • 19. COMMITTED TO YOUR SUCCESS • Business Plan • Marketing Plan • All the legal forms you need as a business owner • Startup Makeup Kit • 500 Business Cards • 2 Page Custom Designed Website • Training on how to market your business online Your Business KICK START Kit When you sign up for 3 levels: