The document discusses a new logo and branding strategy for Ranui Sustainable. Key points: - The new simplified logo features the word "Sustainable" to clearly communicate what the organization does. It uses an eco-friendly font that is reminiscent of Maori art. - The logo can be adapted for different media and marketing materials like events. Branded collateral like business cards and a presentation template are proposed. - A media outreach plan is outlined in two phases. The first involves press releases and media profiles to promote "Kiwi Innovator Workshops". The second is a "Meet the Press" media tour to introduce Ranui Sustainable more broadly.

1. 1
Francis Stevens
March 2016
Brand & Media
Strategy

2. Logo & Visual
Identity
2

3. Brand Evolution: New Logo
 Based on original logo, the new logo has been simplified so it works across
different media
 The word “Sustainable” makes it immediately clear what space we occupy
 The font is Ryman Eco – the world’s first eco font which claims to use a third
less ink and toner than Arial, Times New Roman, Georgia and Verdana
 Visually the font is reminiscent of Maori art and carving which gives the logo a
slightly New Zealand/Northland flavour

4. Logo can be extended as business
diversifies

5. Logo can be easily adapted for use
in events and marketing

6. Branded Collateral
6

7. Presentation Template
*No cost

8. Business Cards
*500 Business Cards = NZ$27 (vistaprint)

9. Website
*www.ranuisustainable.com domain name + 2 years hosting = $42 (Go Daddy)

10. Email Signature
*No cost

11. Press Releases & Letters

12. Media Outreach
Plan

13. High-Level Activities
Phase One - Kiwi Innovator Workshops
 Press release “Ranui Sustainability Brings Kiwi Innovators to Northland”
o Pitch interviews with regional (Advocate) and communities (Whangarei Report & Whangarei Leader) to explain
objectives of the workshop and introduce sustainability themes
 Media profiles
o Pitch profile pieces with guest speakers to regional and communities
o Invite media to Kiwi Innovator events
 Community notices
o Place event notices on print and online noticeboards
o Send or place hard copy notices – schools, local libraries, North Tec, Youth Community Centres
 Personal Invites
o Build database of key influencers and invite personally i.e. Mayor, IT lecturers, chamber of commerce, local
tech businesses

14. High-Level Activities
Phase Two – “Ranui Sustainable” Meet the Press
 Media Tour
o Pitch relationship briefings to introduce Ranui Sustainable to key identified media including:
• All Northland communities
• Northland radio
• National radio
• National business
• National tech