Mohammad Aftab is a graphic designer with over 11 years of experience in graphic design, marketing, multimedia, and print design. He holds a B.A. and diplomas in desktop publishing and English language proficiency. He is highly skilled in Adobe software such as Photoshop, Illustrator, and InDesign. Aftab has worked for several graphic design and printing companies in Karachi. For the past 8 years, he has worked at the Sindh Education Foundation where he has designed numerous publications, events, and conducted videography and photography projects to promote SEF's programs. He is recognized for bringing innovative design ideas and introducing new technologies like InDesign to improve SEF's publications.

1. CURRICULUM VITAE
PERSONAL INFORMATION
Na me: Mohammad Aftab
Fa ther’ Name: Mehtab Ali
Da te of Birth: 09 March, 1977
CNI C #: 42101-7076145-5
Domicile & PRC: Karachi
Address: A52/1, Block, Opposite Ebrahim Ali Bhai School,
Shah Faisal Colony, Karachi, Pakistan.
Contact: 0333-3630331
Ema il: aftabraathore@gmail.com
EDUCATION
 Academic Qualification : B.A, (result awaited)
 Professional Qualification: Diploma inDesktop Publications from MediaGrafiks
 Certification in English Language: Speaking, Listening, ReadingandWritingProficiencyfrom Domino EnglishLearning Center
 English Language Proficiency Certification from The Linguistic Center
TECHNICAL EXPERTISE
All-encompassing commandon, Videography, photography, Adobe Photoshop, Adobe Premier Pro, Adobe Illustrator, Adobe
InDesign, Adobe Page Maker, Macromedia Freehand, Corel Draw, Inpage, Ms Word, Ms PowerPoint, Keynote, Encoding, Sound
Forge, SoundEditing toolsandOperating Systems.
LANGUAGES
Urdu – Native Language
Sindhi – Understandbut cannot speak
English – Goodcommandonspeaking, reading and writing
PROFILE
Hi ghly creative and multitalented graphic designer with extensive experience in multimedia, marketing and print
de sign (publications and outdoor media) . Exceptional collaborative and interpersonal skills; dynamic team player
wi th well-developed written and verbal communication abilities. Highly skilled in client and vendor relations and
ne gotiations; talented at building and maintaining “win-win” Partnerships.
PROFESSIONAL EXPERIENCE
Wi th over 11 years of extensive professional experience in Graphics designing and marketing field have created
numerous new design themes for marketing and collateral materials under the umbrella of World Signs, Planet
Media, Horizon Agencies and Fact Pvt, Ltd. participated in production of print and promotional items for key clients
under direction of the Marketing Department.
The details are mentioned as under:
HORIZON AGENCIES (PVT) LTD. (From 2005 to 2008 as Senior Graphics Designer)
One of the Printing & Publishing in Karachi, Sindh, located in Building #64C,11th Com'l St.,Phase -II Ext.,DHA. Contact
(92 21) 35886915, 35886891, Fax (92 21) 3580531 to (92 21) 35886915, 35886891 - See more at: http://horizon-
agencies-pvt-ltd.pakbd.com/about_us#sthash.F6DcgDGR.dpuf
 National Foods: Designed a promotional desks for outdoor campaign
 Mobile Zone: Designed promotional artworks of SonyErricson, Nokia, Samsung and Motorola Mobile Phones for
outdoor publicity including Billboards, Hoardings, Posters, Shop Signs and Mobile Market Branding material,

2. M . AFTAB - PRO FILE P AGE 2
whi ch had been displayed across Pakistan for 1 year at that time. Horizon Agencies (Pvt) Ltd. was the official
bra nding and printing facilitator of Mobile Zone for a year.
 Bigen Hair Color: Designed a Product Dispenser for Bigen Hair Color Powder
 Dollar Stationery: Designed a Promotional Desk and Banner for the Launch of Clipper ball point pen
 Suzuki Liana: design modification for Banners for Outdoor Publ icity
 Signotek- A large format Chinese Printing Machine:
o De signed the Exterior 3D model sketch on illustrator and Photoshop
o Logo
o Booklet
o Brochure
o Fl yer
 And many other brands of Pakistan like Master Foam, Exide Batteries, Volta batteries, Bodycab, World Wide
Group, OCS and many more…
Fact (Pvt) Ltd. (From June 2008 to November2008 as Senior Graphics Designer)
FACT i s a registered and privately owned service and product based company established in 1994 by Syed
Muhammad Haider Shah. It is associated with 3M and have been authorized by them as a " 3M Scotchprint Gra phics
Authorized Manufacturer”. In Karachi [Head Office], Lahore [Regional Office] and Islamabad [Regional Office].
we bsite: www.fact.pk
 HBL Car to Car campaign : Hoardings, Banners, Posters, and specially complete branding of 24 Coure Cars.
The mentioned car branding designing and layout was conducted in my supervision. These cars were
di splayed at D.H.A main spots, Sea View, Park Towers, and Boat Basin.
 Ufone: Billboards and Shop Signs which were displayed across Pakistan
 Telenor: Modified Designs of Billboards, Gantries, and Shop signs of first TalkShawlk campaign
 Safeguard Racket & Coleman: Designed a Promotional Desk for outdoor advertising,
 Pe ntene P&G: Color Correction for Digital Large Format Printing on Backlit Media For Shop Signs at Planet
Media.
 Mobilink Infinity: Designed a Testing Kiosk for Infinity installed at the Karachi Airport with creative team
World Signs (8 months from 2002-2003)
 Stile Ceramics and Tile: Shop Signs for Ceramics and tile stores
 Rewari Sweets Thatta: Complete shop branding, shop signs and rate list
 Dilpasand Sweets: Shop branding of M.A. Jinnah Road Branch
Sindh Education Foundation, GoS (currently working as Senior Offi ce, about 8 years)
Ha ve joined SEF in November 2008 as Junior officer Desktop Publications, then promoted as Associate in 2009 -10
a nd got promoted as senior officer (Assistant Manager) now currently serving in Research and Publication Unit
(RPU)
KEY ACHIEVEMENTS AT SEF:
 Ha ve been consistently recognized for fresh and innovative ideas.
 De veloped new art that increased overall quality of production and improved older designs as well.

3. M . AFTAB - PRO FILE P AGE 3
 I ntroduced new methodologies of Sindhi text layout by introducing Adobe Indesign a new age page making and
de signing tool with multiple language support which evidently made the designing of two languages faster than
e ve r
 Ha ve taken initiative of developing in-house documentaries, promos, and various videos with very limited
re s ources which has been highly appreciated by SEF management. The developed videos are shared on SEF
we bsite www.sef.org.pk and Facebook page www.facebook.com/sindheducationfoundation
 I nitiated Videography for organization and covered many e vents and developed their videos which were later
s hared on SEF website www.sef.org.pk and Facebook page www.facebook.com/sindheducationfoundation
 PUBLICATION DESIGNS
De signing of the following Publications which have got printed and some of them are to be printed this year . All the
me ntioned publications and material is available on www.sef.org.pk and at the head office.
The details of the publications as under:
o ECD-Nurture and Parwrish: Vol 07, 09, 10 and 11 including Magazine, Posters , Booklet
o RCC-Children Newsletter: Vol 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, and 14 including Urdu, English
a nd Sindhi layout of the Newsletter
o Sujaag Magazine (A Sindhi Language Community Magazine): Vol 1 and 3
o Collective (SEF Newsletter in Sindhi and English) June 2009, December 2009, June 2010, December
2010, June 2011, December 2011, June 2012, December 2012 and June 2013 in Sindhi and Urdu
La nguages
o Early Childhood Development Mapping Study: A book with lots of quantitative data and information
o Creating Synergies- A Booklet on Public Private Partnerships by SEF : Published
o SEF Annual Progress Report 2008-2009: Published
o SEF Annual Progress Report 2010-2011: Published
o SEF Annual Progress Report 2011-2012: Published online
o SEF Annual Progress Report 2012-2013: Design completed and sent for approval
o Flyer for FRI- Flood Relief Initiatives
o IELP Booklet: URDU
o PPRS Phase IV Institutional Material: Sindhi and English Booklet, Forms,
o Ujlee Rahain (Qaida and Manual): The Post-Literacy Reader & Manual comprise theme-based literacy
ma terials which have been developed in Urdu language for adult learners and educators by Professor
Re hana Mughni.
o Ujlee Rahain: Beginners Book authored by SEF's adult education expert, Professor Rehana Mughn i
o Policy Dialogue 1 and 2: Bibliography Booklets
DESIGNING FOR EVENTS AND PROMOTIONS
o PPRS Phase IV: Press ad, thematic backdrop, posters and invitation for PPRS promotional events in 6
re gions.
o PPRS Phase III: Promotional Thematic backdrop, posters and invitation for launch event in Karachi
o IELP: 4 da y Contract Signing Ceremony Thematic backdrop, posters and invitation held at SEF old
building hall in Karachi
O International Literacy Day 2013: Thematic backdrop, posters and invitation, event held in Karachi
O Seminar on Early Childhood Education (ECE): Thematic backdrop, posters and invitation

4. M . AFTAB - PRO FILE P AGE 4
O Public-Private Partnership for Sustainable School Improvement - An Adopters’ Appreciation seminar:
The matic backdrop, posters and invitation
O Policy Dialogue 1 and 2: Thematic backdrop, posters and invitation
O District Level Orientation Events of IELP: Thematic backdrop, posters and invitation
O Launch Ceremony of Adult Education Reader- Ujlee Rahain: Thematic backdrop, posters and invitation
O Critical Discourse 2011, 2012 and 2013 – Revisioning education for all from outside in: Thematic
ba ckdrop and posters
 DESIGNING FOR SEF PROGRAMS OUTDOOR MARKETING
O RBCS: Schools Sign Boards
O IELP: Schools Sign Boards
O PPRS: Schools Sign Boards
o NHMA-National Highways and Motorways Authority: Public Service Messages Sign boards in
col laboration with SEF which are installed on Highway.
 PRESENTATIONS:
De veloped various presentations on PowerPoint for to highlight the SEF success stories on numerous platforms like
a dvocacy e vents, seminars, discourses, high profile meetings and board of governors meeting
O WHY PPRS - QUALITY EDUCATION THROUGH QUALITY TEACHING: Presented by the Director SEF at
Adopter’s Appreciation event in 2013
O INSPECITON DATA ANALYSIS – PPRS
O PUBLIC-PRIVATE PARTNERSHIP – A RESPONSE TO THE CHALLENGES: Presented by the Director SEF at
Adopter’s Appreciation event in 2013
O DOWN THE MEMORY LANE- AASP: Presented at Adopter’s Appreciation event in 2013
O CHILD FRIENDLY SCHOOLS: Presented at ECE Event in 2013 in Karachi.
o PRESENTATION - WLEP: Certificate Distribution Ceremony for the learners and teachers of WLEP
o PRESENTATION- PPRS: Presented at PPRS Phase 3 Round 1 Launch Event in October 2011
o PRESENTATION FOR CHIEF SECRETARY SINDH: Presented at Chief Sec. office by Director SEF in June
2011
o PRESENTATION-AASP: A song by Nayara Noor “Ek Aur Jahan Mumkin Hay” for AASP Event held in
Ka ra chi.
 DEVELOPING OF IN-HOUSE DOCUMENTARIES/
HAVE SERVED SEF BY DEVELOPING LOW COST NO COST INHOUSE DOCUMENTARIESON THE FOLLOWING PROJECTSINCLUDING
POST PRODUCTIONS;VIDEO EDITING, SOUND MIXINGAND FILMING:
o CDC (Child Development Center): A documentary about an SEF’s initiative the “Child Development
Ce nter” for working children, situated in Shershah, Karachi.
o Boat School (I ELP-Integrated Education Learning Program) Including Voice Over in Urdu: To showcase
the SEF’s initiatives for providing education to the deprived children of Manchar Lake situated in Dadu
Di strict.
o Roshni Song Documentary (SEF and PPRS) Showcasing the story of 20 years of Public Private
Pa rtnerships
o Animated Intro of SEF: Describes over all Programmatic Details of all of the SEF programs

5. M . AFTAB - PRO FILE P AGE 5
o RBCS: A documentary about “Teaching Accelerated Learning Programs” a session with RBCS Teacher
a cross 10 Project districts.
o Governance of Teachers: A Documentary about an in-depth discussion by experts on the importance of
te a chers in the field of education and the crucial need to invest in their professional development and
gove rnance.
o Treasuring Childhood 2011: The Foundation showcases its Child Development Center at the Sher Shah
i ndustrial area where it brings the working children hope towards a brighter future.
o Treasuring Childhood 2011: The Foundation showcases its Child Development Center at the Sher Shah
i ndustrial area where it brings the working children hope towards a brighter future.
o Discourse 2015: Developing entrepreneurial mindset Muhammad Baber
o Discourse 2015: How to Use Audiovisual Aids in Classrooms in Rural Context by Wali Zahid -13 May 2015
o Vi deo Tribute to Professor Anita Ghulam Ali S.I. for SEF
o Re corded and Developed Highlights of All Sindh SEF Cricket Tournament 2016
o De veloped(Story Board, Copy wright, Video Recording) Assessment Promo video
o De veloped Video Tutorials (qty 09) for Learning Support Unit of SEF. Hands on video tutorials for
l earners and teachers of SEF Schools
o De veloped a dynamic slideshow video of 23 years journey of success of SEF
o De veloped (Story Board, Copy write, Video Recording) Teach for Change Program video Promo
I believe that explains myjourneyof profession. I will appreciate you invitingme for a detailed interview.
Looking forward to receivinga call.
Contact: 03333630331
Email.aftabraathore@gmail.com