An introduction to the Personal Branding process by BDB

1. An introduction to the Personal Branding Process When authenticity reach success!

5. A distinctive, memorable, and compelling personal brand provides the guidance you need to shape your career strategy, and adds enormous value to your professional life.2/16/2010 4

6. The Process in 3 steps 2/16/2010 5

7. The Process It involves 3 main steps: 1. Discover:find the jewel that is within you, the jewel in the rough 2.Communicate:polish this gem, make it shine for all to see. 3. Radiate: cut and set the stone so that its finest features are displayed to most powerful effect, in a form that can be worn every day. For each stage, tools and special support will help to reveal the components of our personality and our professional development, create links and ensure the coherence of the whole. 2/16/2010 6

9. Individual coaching: a total of 30 hours of training over a period of 3 to 4 months.

10. Distribution in 10 blocks of 3 hours. 2/16/2010 7

12. Once the communication strategy has been defined and programmed at the end of the initial process, it is time to produce suitable content for appropriate media, in order to start disseminating your personal brand. 2/16/2010 8

14. Tailored coaching, depending on the extent and nature of the subject. 2/16/2010 9

16. Support in video production. From storyboard creation, through script-writing, shooting and editing, to post production for broadcast on the web.

17. Tailored coaching, depending on the extent and nature of the subject. 2/16/2010 10

19. Support in web production. Every step from the establishing a graphic identity to hosting an entire site, including design, html cutting, animation and specific developments for interactive modules.

20. Tailored coaching, depending on the extent and nature of the subject. 2/16/2010 11

21. At your service… 2/16/2010 12 www.bdbbranding.com