#2: First prioritise your
Personal experience Industry analyst coverage
Word of mouth Blogs / social media
Conferences/events Industry Partners Website / internet
Media coverage Financial analyst mentions
#4: PR is an ongoing effort
#5: Good PR takes planning
Pre Launch and Post
• Messaging matrix • Press release
• Spokespeople training • Media info pack
• Speeches • Newsletter
• FAQs • Speaking opportunities
• Website • Social media
• Collateral engagement
• Sales presentations
Case Study: PR
PR & Corporate Communications support for the launch
of SgEF’s emulsion diesel production facility in Tuas on
February 5, 2010.
With three weeks to the event, Rice Comms secured
extensive media coverage in Singapore’s top tier
media; and created recognition for SgEF amongst
potential customers and investors in Singapore and
Create awareness and build a positive corporate
profile for SgEF as the leading global supplier for
Emulsion Fuel and alternative Bio Fuels.
Create awareness for Super Green Diesel and
eDiesel , SgEF’s flagship green fuel products.
Bridge SgEF’s relationship with key business,
environment and energy media.
• Pitched and secured interviews with
Singapore’s top three newspapers
Straits Times, Business Times and
Lianhe Zaobao, resulting in
prominently placed articles.
• Profiling interview on Channel News
• Extensive coverage in print, online
and broadcast media channels; with
PR value = S$500,000.
Case Study: PR + Social
PR campaign to create awareness for flagship eco-friendly
billing solution, GreenPost.
Over a period of three months, Rice Comms sought to build
GreenBills’ profile in Singapore and the region and article
placements, supported by a social media campaign.
Create awareness for GreenPost as an eco-friendly billing
Create and sustain activity within the social media platform
to strengthen the association of GreenPost with an
encompassing “Green Consciousness” advocacy.
Bloomberg TV’s Asia Confidential
and Channel News Asia’s Eco
Coverage generated in print,
online and broadcast media
channels: estimated PR value =
Significantly increased GreenPost’s
Twitter followers and Facebook
Actively engaged the social media
community with regular news and
eco-features posting on Twitter,
Drove traffic to the GreenPost
website, and connected
GreenPost with eco-bloggers.