PR and Social Media - 10 Things to Remember

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Talk given by Sonya Madeira Stamp of Rice Communications at SPRING SEEDS Conference 2010

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PR and Social Media - 10 Things to Remember

  1. 1. PR & Social Media: 10 Things to Remember March 31, 2010 Sonya Madeira Stamp Rice Communications sonya.madeira@ricecomms.com
  2. 2. #1: Branding builds credibility
  3. 3. #2: First prioritise your audience Personal experience Industry analyst coverage Customers/ prospects Employees/ Investors Recruits Word of mouth Blogs / social media Company Conferences/events Industry Partners Website / internet Government Media coverage Financial analyst mentions
  4. 4. #3: PR is essential for outreach
  5. 5. #4: PR is an ongoing effort Momentum Launch Preparation
  6. 6. #5: Good PR takes planning Pre Launch and Post • Messaging matrix • Press release • Spokespeople training • Media info pack • Speeches • Newsletter • FAQs • Speaking opportunities • Website • Social media • Collateral engagement • Sales presentations • Images
  7. 7. #6: PR is not (that) expensive
  8. 8. #7: Social media is part of the communications mix Source: Channel V Media
  9. 9. #8: Not everyone needs a full social media strategy
  10. 10. #9: Social Media is about the audience so… 1. Build an identity 2. Stay consistent 3. Be different 4. Engage your audience 5. Remember its all about people
  11. 11. #10: Ask yourself – are you ready?
  12. 12. Case Study: PR PR & Corporate Communications support for the launch of SgEF’s emulsion diesel production facility in Tuas on February 5, 2010. With three weeks to the event, Rice Comms secured extensive media coverage in Singapore’s top tier media; and created recognition for SgEF amongst potential customers and investors in Singapore and overseas. Objectives: Objectives: Create awareness and build a positive corporate profile for SgEF as the leading global supplier for Emulsion Fuel and alternative Bio Fuels. Create awareness for Super Green Diesel and eDiesel , SgEF’s flagship green fuel products. Bridge SgEF’s relationship with key business, environment and energy media.
  13. 13. Results • Pitched and secured interviews with Singapore’s top three newspapers Straits Times, Business Times and Lianhe Zaobao, resulting in prominently placed articles. • Profiling interview on Channel News Asia. • Extensive coverage in print, online and broadcast media channels; with PR value = S$500,000.
  14. 14. Case Study: PR + Social Media PR campaign to create awareness for flagship eco-friendly billing solution, GreenPost. Over a period of three months, Rice Comms sought to build GreenBills’ profile in Singapore and the region and article placements, supported by a social media campaign. Objectives: Objectives: Create awareness for GreenPost as an eco-friendly billing solution. Create and sustain activity within the social media platform to strengthen the association of GreenPost with an encompassing “Green Consciousness” advocacy.
  15. 15. Results Bloomberg TV’s Asia Confidential and Channel News Asia’s Eco Ventures. Coverage generated in print, online and broadcast media channels: estimated PR value = S$60,600. Significantly increased GreenPost’s Twitter followers and Facebook page contacts. Actively engaged the social media community with regular news and eco-features posting on Twitter, Facebook. Drove traffic to the GreenPost website, and connected GreenPost with eco-bloggers.
  16. 16. Thank you. sonya.madeira@ricecomms.com

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