1. Branding
Is our branding strong enough?

2. Is this strong enough?

3. Does it stand out?

4. What about here?

5. Here?

6. Analysis
● Shape
● Colours
● Font
Let’s take a closer look

7. Shape
Is it the right shape?

8. Is this the right shape?
Oval shape

9. Are other shapes better?
Other shapes

10. Similar logos
Are we too similar?

11. Colours
Are we using the right colours?

12. Is this
easy on
the eye?

13. Present colours
Red text on a blue background is…
(According to Google search suggestions)
● blurry
● impossible to see for people who are
colorblind since it won't stop moving
● not a good look
● hard to read

14. Is this
easier on
the eye?

15. Font
Are we using the right font?

16. Present font
● Mistral is a script font
● Script fonts emulate handwriting
● Handwriting is often difficult to read
● Especially from a distance or at first glance

17. Which is easiest to read?

18. Which is easiest to read?

19. Spelling mistakes
● randles
● randalls
● randall
● randells
● randals
● randels
Does the font contribute to this?

20. History
We’ve come a long way

21. Things have changed.

22. Logos
What works and what doesn’t

23. What makes a good logo?

24. Simple

25. Memorable

26. Timeless

27. Versatile

28. Appropriate

29. Why do these logos work?

30. Why do these logos work?

31. What can we learn from this?

32. What can we learn here?

33. Does this work?

34. 2012 Concepts

35. This doesn’t work for us.

36. Is this a strong brand image?

37. Does an underscore work?

38. How about a smile?

42. Caring for Customers.

43. Does this work?

44. Didn’t work either.

45. Does this work?

48. Shelved.

49. 2013
New requirements

50. New requirements
● Suzuki
o An image that scales well
o Recognisable as a thumbnail
o Next to a social media (facebook, twitter) post
● Peugeot
o “Compliant” with Brand Communication Norms and
Dealer Marketing Guidelines
● Website
o Icons, avatars, etc

51. Not recognisable.

52. The solution...

53. Iconic.

54. Facebook.

55. Twitter.

56. Wait...

57. ● Is this simple?
● Is this memorable?
● Is this timeless?
● Is this versatile?
● Is this appropriate?

58. Let’s find out.

59. This is simple.

60. This is memorable.

61. This is timeless.

62. This is versatile.

63. Is this appropriate?

64. Tell me.

65. Is this?