Ramada is a global hotel chain founded in 1954 that has grown to over 900 locations in 45+ countries through franchising. It was acquired by several large hotel companies over the years but is now owned by Wyndham Worldwide. Ramada uses a tiered branding system and rewards program to maintain quality and loyalty as it expanded internationally through franchising to become a worldwide brand known for affordable accommodations.

1. Ramada: How does this US chain
grow worldwide?
Universita della Svizzera
Italiana –Master International
Tourism
Innovation and Cooperation in
Tourism – Case Study
Elnara Mehdiyeva

2. Description and brief history
• Ramada Worldwide Inc. is a Delaware
corporation, a subsidiary of Wyndham Hotel
Group, LLC
• 1954: Founded by Marion W. Isbell
• 1989: Ramada was acquired by New World
Development Co. Ltd., Hong Kong
• 1989: Ramada Inc., divested it restaurants &
hotel operations
• 1997: Marriott acquired Ramada International
• 2004: Ramada was sold to Cendant Corporation
of N.Y
• 2006: Cendant spun off their hospitality division
to Wyndham Worldwide

3. • The name 'Ramada', a Spanish word meaning
'a shaded rest place', and sold its first
franchise. Since then, Ramada Worldwide has
grown to over 900 locations in over 45
countries.

4. Early achievements
• From the early 80s Ramada started developing
a chain of restaurants, which were located
inside the hotels and was an innovation at that
times
• Ramada restaurants became defunct in 1990

5. • Ramada Inns, Inc. in 1989 decided to split its
hotel/restaurant businesses, its gaming
businesses, and The Ramada hotels and
restaurants were sold for $540 million to New
World Development Company and the gaming
business were spun off to a new company
called Aztar Corporation.

6. International glory
• In 2009, the development of two new hotels in the
Chongqing municipality, China
• In Australia, Ramada Inn is a traditional motel in
Parkville, Melbourne affiliated with the Australian
"Golden Chain" group of hotels and motels.
• In the United Kingdom, Jarvis Hotels Ltd were the
largest franchisee of the Ramada brand. They
operated corporately as "Ramada Jarvis Hotels".
• Ramada International currently manages three
hotels on Sri Lanka's western coast

7. Under Cendant/Wyndham ownership
• in 2004, Ramada International was purchased
by Cendant, giving Cendant the worldwide rights
to the Ramada name.
• Ramada International remains separate from the
Ramada operations in the United States and
Canada.

8. Ramada Tiers - United States &
Canada
is great for a business trip, weekend getaway or
overnight stay
• The Ramada Limited
• The Ramada Inn
• The Ramada Plaza
• The standard Ramada
Hotel

9. the services outside of the United
States and Canada, which made
Ramada chains world-famous
• Ramada
• Ramada Resort
• Ramada Hotel & Resort
• Ramada Hotel & Suites
• Ramada Plaza
• Ramada Encore

10. Wyndham Rewards points
• The guests from the Wyndham Hotel group,
can receive benefits (points) and convert it to
the free nights, airline tickets, rail points, gift
cards
• Wyndham Rewards (benefits travel program)
that is offered at over 6,000 Wyndham
Worldwide hotels

11. Reward points

12. The power of franchising
• The Ramada hotel chain operates the Ramada
Franchise System
• Ramada is included in chief franchise system of
Hospitality Franchise Systems, Inc., (HFS),
• During the 1991 72 franchise agreements were
entered into by its two hotel chains, Ramada and
Howard Johnson
• Twenty-seven agreements were entered into by
Ramada Franchise Systems, Inc
• The Ramada chain brought 472 hotels with more
than 77,608 rooms under HFS's corporate umbrella

13. Franchise Units
Year U.S Canadian Internatio Company
nal owned
2011 510 67 307 0
2010 537 68 296 0
2009 547 64 283 0
2008 555 63 247 0

14. Wyndham Worldwide brands
• Ramada Worldwide brand among many other
hotel chains stay under the Wyndham
Worldwide provider.

15. the location of the Ramada hotel
chain throughout the world

16. Conclusion
• Ramada hotel chain was able to build a well-
known brand throughout the world, to enchant
the guests (more repetitive ones), to open new
hotels and resorts on five continents