Job advertising, careers sites, talent networks, campus recruiting, referrals, events — your Recruitment Marketing budget supports many strategies to attract and recruit talent to your organization. But what’s really working? 2020 budget planning is right around the corner. Are you ready to make the case for which Recruitment Marketing strategies deserve more investment next year? In this Webinar On Demand, brought to you by Rally and Phenom People, you'll learn how to measure and interpret the performance of your careers site and Recruitment Marketing campaigns. Our speakers Ashley Burns, Senior Manager of Talent Acquisition at Newell Brands, and Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health, share their Recruitment Marketing analytics and what story their data is telling. You’ll walk away with pro tips for making key investment decisions in Recruitment Marketing, and learn how you can use analytics to tell the story of your contributions to talent acquisition results. Watch the Webinar On Demand here: https://rallyrecruitmentmarketing.com/learn/webinar-recruitment-marketing-analytics/

1. Recruitment Marketing
Analytics: What Story Is
Your Data Telling?
IN PARTNERSHIP WITH

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What You’ll Learn Today
• Key metrics to measure and optimize careers
site performance
• How to determine the contribution of your talent
network and campaigns to recruiting goals
• Ways to present your results to leadership
• Live Q&A with our speakers!

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Today’s Speakers

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Lori Sylvia
Founder and CEO
Rally
@lorimsylvia
Jessie Summerfield
RM Specialist
Advocate Aurora Health
Ashley Burns
Sr. Manager of TA
Newell Brands

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Recruitment Marketing
Analytics: What Story Is
Your Data Telling?

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Careers
Site
Talent
Com m unitie
s
Social
Media
Digital
Marketing
Recruitm ent
Events
Job
Advertising
Talent
Network
Em ployee
Referrals
Recruitment Marketing Strategies
What’s Really Working?

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The Challenges of a Pioneer
6.9
6.0
How much do you feel
supported to succeed?
How well can you measure
RM effectiveness?
Source: Rally 2019 Recruitment Marketing Job & Salary Survey

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They need better tools:
"Today all metrics have to be pieced together
from multiple places."
They need better integration between tools:
"There is a significant disconnect between our
marketing initiatives and the ATS. Once
candidates come to the career site / ATS we
lose the previous tracking and have to rely on
candidate input for source. So we cannot tie
marketing results to applications or to hires."
They don't have Leadership support:
"I need Leadership support that recruitment
marketing analytics are just as important as
measuring recruiter effectiveness."
They don't have Marketing's support:
"Our Marketing POC basically ignores my
emails."
They don't get access to recruiting data:
"I'm not part of the Recruiting team, so I don't
have visibility to the metrics they are tracking."
Obstacles to Measuring RM

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What you do What you track What you report
Social
Events
Stories
Tech
Contacts
Applicants
Screens
Hires
Views
Opens
Clicks
Shares
ACTIVITIES METRICS OUTCOMES
Recruitment Marketing Analytics
What Should You Be Measuring? What Should You Be Reporting?

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Careers Site

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Key Metrics
• New vs. Returning Users
• Job Views
• Job Search
• Social Referrals

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Trends

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Spikes

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Driving Traffic
to the
Careers Site

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Key Metrics
• New vs. Returning Users
• Apply Clicks
• Visit to Apply Clicks

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• Total Page Views
• Ave. Pages Per Visit
• Ave. Time on Page
• Ave. Time on Site
• Page Views Over Time
• Most Visited Page

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Talent Network

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Key Metrics
• Increase overall Talent
Community population
• Increase returning visitors
• Conversion to applicants
and hires

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Driving Sign-
Ups to the
Talent Network

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• Community Growth
Quarter over Quarter
• # of shares received
via social, email, etc.
• Source of new job
seekers

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First: 1) Email
Influence: 2) Talent community
3)
Application

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Talent Network

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Talent Network • 37%
visits
• 57%
registrations

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Social Media

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Social Media

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Talent Community Sign-Ups from Social

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Source of Hire
Report: Taleo

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Reliable
source to
measure
Recruitment
Marketing

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Social Media
• Impressions
• Clicks
• Engagement Rate

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Social Metrics

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Social Metrics

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Campaigns

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Campaigns

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Metrics We are Watching:
• Number of campaigns sent
• Leads from campaigns
• New Job Seekers received
from campaigns
• Apply Clicks
• Traffic from Campaigns

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Example of recent email campaign analytics:

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Campaigns

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Campaigns

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Pro Tips:
Ashley:
• Define metrics prior to working with
your vendor on initiatives
• Share data with leadership to get
buy-in
• Use “champions” in your team to get
everyone engaged in the new tools
Jessie:
• Measure regularly
• Use the data
• Start where you are,
use what you can

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Watch Webinar On Demand
https://rallyrecruitmentmarketing.com/learn/
webinar-recruitment-marketing-analytics/