Rakuten Technology Conference 2014 "Rakuten BaaS in ROOM & Rakuten Kobo" Shogo Kawahara, Richard Golden, Alexander Golden (Rakuten)

1. Kobo, ROOM, and
Rakuten BaaS Technology
October 25th, 2014
Alexander Golden
Richard Golden
Shogo Kawahara

2. 2
Alex
Golden
Rich
Golden

3. 3
New Jersey

4. 4
English Teachers
Alex
↓
↑
Rich

5. 5
Exercising at the Rakuten Fitness Center

6. 6
And we both use BaaS!

7. 7
What is Rakuten Kobo?
Desktop iPad iPhone Android
Kobo
eReaders

8. 8
Kobo Aura H20

9. 9
Rakuten Kobo: Login Credentials
I wanna buy
Kobo eBooks!

10. 10
Rakuten Kobo: Login Credentials
I wanna buy
Kobo eBooks!
I need to see
some ID.

11. 11
Rakuten Kobo: Login Credentials
I need to see
some ID.

12. 12
Rakuten Kobo: Login Credentials
Hold on
one second…

13. 13
Rakuten Kobo: Login Credentials
BaaS

14. 14
Rakuten Kobo: Login Credentials
Hey BaaS, can I
trust this guy?
BaaS

15. 15
Rakuten Kobo: Login Credentials
BaaS
Yes!

16. 16
Rakuten Kobo: Login Credentials

17. 17
Rakuten Super Points
• Loyalty program across all Rakuten services.
• Earn at least 1% Super Points on every purchase.
• Use Super Points to make purchases across.

18. 18
Rakuten Kobo: Earn Super Points

19. 19
Rakuten Kobo: Use Super Points

20. 20
What is ROOM?
ROOM is a Social Network
that connects people and
Rakuten Services together.

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What is ROOM?
You can collect, or コレ！, items from the Ichiba.

22. 22
What is ROOM?
You can collect, or コレ！, items from the Ichiba.

23. 23
What is ROOM?
You can collect, or コレ！, items from the Ichiba.

24. 24
What is ROOM?
Get Super Points for sales from your ROOM!

25. 25
Login

26. 26
Ichiba Item Search

27. 27
Ichiba Favorite Items

28. 28
Ichiba Purchase History

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Push Notifications

30. 30
Agenda
What’s “BaaS”
Public BaaS technology
“Private BaaS” Why?
Rakuten BaaS family

31. 31
What’s BaaS?
Hotel de Maya02n4272 – CC BY 2.5 -
http://en.wikipedia.org/wiki/Bathtub#mediaviewer/File:Hotel_de_Maya02n4272.jpg
Toei-bus_L-S130_BJG-HU8JLFP – Public Domain -
http://ja.wikipedia.org/wiki/%E3%83%90%E3%82%B9_(%E4%BA%A4%E9%80%9A%E6%
A9%9F%E9%96%A2)#mediaviewer/File:Toei-bus_L-S130_BJG-HU8JLFP.JPG

32. 32
BaaS =
Backend-as-a-Service
for Mobile Apps & Rich Web Apps

33. 33
Rakuten Group Background
• Many many businesses in the
Internet
• EC
• Travel
• Finance
• Golf club reservation
• Affiliate
• Many cooperate company
X 100 or more
Apps
(for Android,
iOS and
Windows)
Many many
Data sources /
types / format

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DataA
DataB
DataC
XML
(EUC-JP)
JSON
SOAP
Heavy
to implement
Data Issue

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Internal Development
Development
Team
Development
Team
Development
Team
Development
Team
Development

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Platform Model
ServiceA
ServiceB
ServiceC
API
Platform
• ACL
• Data Convert
• Filter
• Cache
• Analyze
XML
(EUC-JP)
JSON
SOAP
JSON or XML
(UTF-8)
{“data”:

37. 37
Platform Model
User Authorize
Push Notification
Social Login
Geo Location
Script
Data Storage

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SDK
Easy to
implement
BaaS
Cloud

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Speed-up mobile development
Development
Team
Development
Team
Development
Team
Development
Team
Development

40. {“data”:
40
Make Synergy
Development
Team
API Platform
Development
Team
Development
Team
Development
Team
Development
ServiceA ServiceB ServiceC ServiceA

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Public BaaS Technology

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“Public” BaaS Technology
• Parse
• Windows Azure
• Crashlytics
• APIgee
• NIFTY cloud mobile backend
• Kii Cloud

43. Private BaaS Technology
43

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Why “Private”?
ServiceA
ServiceB
ServiceC
API
Platform
• ACL
• Data Convert
• Filter
• Cache
• Analyze
XML
(EUC-JP)
JSON
SOAP
JSON or XML
(UTF-8)
{“data”:
Inside W/F

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Rakuten BaaS Family
• OAuth2.0
• API Platform
• Script Engine
• Push Notification Platform
• ID Connect
• BaaS SDK
• …
{“data”:

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API Platform
ServiceA
ServiceB
Rakuten
ID System
API
Platform
• ACL
• Data Convert
• Filter
• Cache
• Analyze
XML
(EUC-JP)
JSON
JSON or XML
(UTF-8)
{“data”:
Inside W/F

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Script Engine (1)
API
Platformc
{“data”:
(´・ω・｀)

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Script Engine (2)
API
Platform
{“data”:
Developer can deploy
script easily.
.js.js
.js
(｀・ω・´) Script
Engine
.js
• Cahce
• API Mix-in

49. 49
Push Notification Platform
Push
Notification
Platform
Google Cloud
Messaging Service
Apple Push
Notification Service
Windows Push
Notification Service
Send notification
Register
Send notification
Analyze
Service

50. 50
ID Connect
ID Connect
Login

51. 51
BaaS SDK
[Android] Can Cimplement Push
Notification with
AndroidManifest.xml configuration
only
Can store token information safety.

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And more..

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• We are hiring to make powerful BaaS Platform
• API expert
• Mobile expert
• Super programmer
(Draft) リンクここにはる
(｀・ω・´)