Radu Irava - Mobile Ideas

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Radu Irava, Mobile Product Owner Fashion Days Group, a prezentat câteva instrumente specifice platformelor mobile, ce pot fi utilizate cu ocazia Black Friday

Business

Black Friday - Mobile Ideas
Radu Irava
Thursday, 27.10.2016
@ Lumea SEO PPC #150: Black Friday
Impact Hub, Bucharest, Romania

U.S. number of shoppers, 2015
Source: NRF
● In-store: 102 million
● Online: 103 million
● First year in history!

U.S. online purchases, 2015
Source: Adobe
● Black Friday: $2.72 billion
● Thanksgiving: $1.73 billion
● Total: $4.45 billion (33% from mobile)

U.S. online traffic, 2015
Source: IBM
● Black Friday: 54.4% from mobile (up 16.6% vs 2014)
● Thanksgiving: 60% from mobile (up 14.8% vs 2014)

Incentivize opt-in through in-app popups (best when the value is obvious)

Incentivize opt-in through newsletter emails

Incentivize opt-in through in-app message center (show them the deals they missed)

Incentivize account creation (show value proposition)

What to include in push notifications
● 1 week before BF: preview of promotions
● Personalized coupon codes: DAN25OFF
○ Add coupon code to account on tap
● VIP treatment: “VIPs only”, “you’re on the VIP list”
● A lot of emojis: gifts, hearts, stars, etc.

Mobile wallet
● Buy credits in advance
● Use them to pay products during BF
● Skip payment screens
● Orders are finalized faster
● Unused credits can be refunded

Wishlist
● Incentivize wishlist usage before BF
● (Add the possibility to reserve stock)
● Close cart immediately before BF
● Add the possibility to buy entire wishlist
● Notify users for price drops in wishlist products

Mobile exclusivity
● Special offers / coupon codes for mobile only
● Referral program
○ Reward users for bringing new app users
● BF stars earlier on mobile
○ Close website and show an app download page

Impulse buying
● # of people watching the item
● # of items left
● Sold out products
● # of purchases already made
○ Depends on industry

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