Analytics to Content to Community: A new contiuum of careW2O Group
Debut of the WCG Hospital Index, featuring analysis of Texas Hospital's performance in social media. Leading to how social analytics can be leveraged to create relevant content and connect as a member of the community which the hospital services. Critical to develop this capability in a post-reform world of reimbursement.
Presentation at the 2013 Texas Hospital Association Strategic Communications Summit on August 8, 2013 at the Four Seasons Hotel in Austin, TX.
Kaiser Permanente has released the results of a new data analysis focused on how physicians, health reporters and policymakers talk about health. The analysis found significant differences among the three groups studied, underscoring a need for greater alignment among key influencers around pertinent health issues impacting Americans. The data will be presented today at an expert panel discussion event sponsored by Kaiser Permanente's Institute for Health Policy. The event, "American Voices--Aligned for Health," will be held at the Kaiser Permanente Center for Total Health in Washington, DC.
MDigitalLife: Understanding Physicians OnlineW2O Group
Early research findings from the MDigitalLife Online Physician Database. The 1st database to link physicians' social properties to an official data source - the National Provider Identifier database. Presentation delivered at the Mayo Clinic Center for Social Media Scientific Session on October 18, 2012. Learn more at MDigitalLife.com or http://bitly.com/bundles/chimoose/2
The Pew Research Center has collected demographic data for users of Facebook, Pinterest, LinkedIn, Twitter, and Instagram. Susannah Fox crowdsourced examples of health-related uses for each, plus YouTube, blogs, Tumblr, Storify, and Slideshare. Fox will present the data at the Families USA event in Washington, DC, on January 25, 2014.
Teens, Social Media, and Privacy InfographicuKnow.com
View the latest free infographic from uKnowKids (www.uknowkids.com). This infographic speaks to the state of privacy, personal information and sharing habits of your teen (and yourself) on the Internet! Feel free to share with friends and family or repost on your own blog or social media sites. To download the original infographic, please visit http://updates.uknowkids.com/teens-social-media-and-privacy-infographic.
Analytics to Content to Community: A new contiuum of careW2O Group
Debut of the WCG Hospital Index, featuring analysis of Texas Hospital's performance in social media. Leading to how social analytics can be leveraged to create relevant content and connect as a member of the community which the hospital services. Critical to develop this capability in a post-reform world of reimbursement.
Presentation at the 2013 Texas Hospital Association Strategic Communications Summit on August 8, 2013 at the Four Seasons Hotel in Austin, TX.
Kaiser Permanente has released the results of a new data analysis focused on how physicians, health reporters and policymakers talk about health. The analysis found significant differences among the three groups studied, underscoring a need for greater alignment among key influencers around pertinent health issues impacting Americans. The data will be presented today at an expert panel discussion event sponsored by Kaiser Permanente's Institute for Health Policy. The event, "American Voices--Aligned for Health," will be held at the Kaiser Permanente Center for Total Health in Washington, DC.
MDigitalLife: Understanding Physicians OnlineW2O Group
Early research findings from the MDigitalLife Online Physician Database. The 1st database to link physicians' social properties to an official data source - the National Provider Identifier database. Presentation delivered at the Mayo Clinic Center for Social Media Scientific Session on October 18, 2012. Learn more at MDigitalLife.com or http://bitly.com/bundles/chimoose/2
The Pew Research Center has collected demographic data for users of Facebook, Pinterest, LinkedIn, Twitter, and Instagram. Susannah Fox crowdsourced examples of health-related uses for each, plus YouTube, blogs, Tumblr, Storify, and Slideshare. Fox will present the data at the Families USA event in Washington, DC, on January 25, 2014.
Teens, Social Media, and Privacy InfographicuKnow.com
View the latest free infographic from uKnowKids (www.uknowkids.com). This infographic speaks to the state of privacy, personal information and sharing habits of your teen (and yourself) on the Internet! Feel free to share with friends and family or repost on your own blog or social media sites. To download the original infographic, please visit http://updates.uknowkids.com/teens-social-media-and-privacy-infographic.
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors? How can we be sure that when we reach them on a social channel they pay attention rather than getting back to the much more interesting and important messages from their friends?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner, Inc., we’ll explore where the perspectives of these two groups converge -- and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
Get the white paper: http://go.edu.chegg.com/admissions-myths
Watch a webinar on this research: http://www.higheredlive.com/mythbusting-admissions/
Reunited, and it feels so good! How doctors and hospitals use online channels...W2O Group
The first-ever study to evaluate the alignment between health system, hospital and physicians' online communications. Delivered at the Mayo Clinic Center for Social Media Summit on October 22, 2014 by Greg Matthews.
Who, Why & How Health Consumers and Industry use Social Media. Trends, tips and examples of the effective use of social media for healthcare and pharmaceutical marketing.
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Integrating Social Media into Healthcare CommunicationsJamey Shiels
This presentation was given at the 2010 Premier Breakthroughs Conference in Washington DC. The presentation covers a strategic framework for how to Align, Identify, Integrate, Develop and Evolve a social media strategy. This is applicable inside and outside healthcare
Lee Rainie, Director of the Pew Internet Project, will describe the Project’s research on how patients and caregivers seek health information in the digital age and he will describe how people fit librarians into their general information needs as well as their specific health needs.
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors? How can we be sure that when we reach them on a social channel they pay attention rather than getting back to the much more interesting and important messages from their friends?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner, Inc., we’ll explore where the perspectives of these two groups converge -- and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
Get the white paper: http://go.edu.chegg.com/admissions-myths
Watch a webinar on this research: http://www.higheredlive.com/mythbusting-admissions/
Reunited, and it feels so good! How doctors and hospitals use online channels...W2O Group
The first-ever study to evaluate the alignment between health system, hospital and physicians' online communications. Delivered at the Mayo Clinic Center for Social Media Summit on October 22, 2014 by Greg Matthews.
Who, Why & How Health Consumers and Industry use Social Media. Trends, tips and examples of the effective use of social media for healthcare and pharmaceutical marketing.
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Integrating Social Media into Healthcare CommunicationsJamey Shiels
This presentation was given at the 2010 Premier Breakthroughs Conference in Washington DC. The presentation covers a strategic framework for how to Align, Identify, Integrate, Develop and Evolve a social media strategy. This is applicable inside and outside healthcare
Lee Rainie, Director of the Pew Internet Project, will describe the Project’s research on how patients and caregivers seek health information in the digital age and he will describe how people fit librarians into their general information needs as well as their specific health needs.
Director Lee Rainie presented to physicians, administrators, and staff at Providence St. Joseph Medical Center in Burbank, California on January 12 on understanding social networking and online health information seeking.
XX in Health Week 2013 SF Mixer at Practice FusionLauren Fifield
Exploring the concept of the expert, how newcomers have transformed other industries, the role of the newcomer in healthcare, and how we can actively engage talent to enter our industry.
Similar to Radiologists and Social Media - a "Scan" (20)
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
3. Evolving Healthcare Communications
Environment
35% of patients are
considered “Online
Diagnosers”1
1 Health Online 2013. Pew Internet and American Life Project. January 15, 2013
2 Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research, Vol 14 No 5.
September 24, 2012
46% of physicians
contribute medical
information through
social media weekly2
3
4. SOURCE: Pew Internet: Social Networking (2013)
All Age Groups Are Using Social Media
72%
89%
78%
60%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feb-05 Aug-06 May-08 Apr-09 May-10 Aug-11 Feb-12 Aug-12 Dec-12 May-13
Social Networking Site Use by Age Group, 2005-2013
% of internet users in each age group who use social networking sites
All internet users 18-29 30-49 50-64 65+
4
12. The
“Big
Four”
- 1 billion users (600M mobile users)
- Average user spends 20 mins/visit
- More than 97 languages
- >75% of users outside USA
- Similar social networks:
w Orkut (India/Brazil – 52M users)
w Bebo (United Kingdom)
w Google+ (United States)
- 800M unique visits/mo
- 2nd most popular search engine
- 4 billion+ videos viewed/day
- YouTube is localized in 53 countries
across 61 languages
- 700 tweets/min contain YouTube links
- Similar video sharing networks
w Vimeo (United States)
w Dailymotion (France – 110M uniques/mo)
w Viddy (United States)
- +200 million active users/mo
- 60% access via mobile
- 36% tweet at least once/day
- 750 tweets/second
- +50% active users follow companies,
brands or products
- Similar microblog platform:
w Weibo (China – 400M users)
- 200M+ members in more than 200
countries
- 60% of members live outside the U.S.
- Generates more B2B leads than Facebook
- Similar professional networking sites
w Biznik (United States)
w XING (Germany – 11.7M users)
w Ryze Networking (United States)
12
13. • Quick and easy
connections with
customers/peers
• Fastest way to move
information on the
web
• MDigitalLife is tracking
over 10,000 US
physicians using
twitter
13
Micro-blogging (Twitter)
13
17. Physician Profiles
contain a
URL in their
bio
80%
identify
themselves
clearly as
such in their
twitter bio
78%
32%
link to a personal blog
or website
17 Contents are proprietary and confidential.
18. How are MDs using their accounts?
6.90%
1.90%
31.90%
37.70%
Bio URL Distribution
Business Medical Resource Personal Blog/Website Practice
of all Plastic Surgery
URLs are links to their
practice
93%
18 Contents are proprietary and confidential.
19. MDs Most likely to be followed by peers*
53%
40%
34%
27%
25%
Personal Blog/Website
Business/ Organization
All_Doctors
No Bio URL
practice
19 Contents are proprietary and confidential.
*Percentages measure MDs followed by at least 20 others in the data set
20. How connected are online physicians?
of all MDs are followed
by at least 20 MDs
34
%
Pediatrics
Emergency
Medicine
Family
Medicine
Specialties who
are followed by
other MDs
20 Contents are proprietary and confidential.
25. How Many People Follow Radiologists?
25 Contents are proprietary and confidential.
11%
17%
15%
20%
13%
14%
6%
4%
0%
5%
10%
15%
20%
25%
<10 10 to 20 21 to 50 51 to 150 151 to 300 301 to 700 701 to 2000 >2000
57%
have>50
followers
26. 26 Contents are proprietary and confidential.
Tweets per day over Past Year
20% Tweet
>once/day
47%
7%
15%
12%
4% 4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
<.25 .26 to .5 .5 to 1 1.1 to 3 3.1 to 7 >7
27. 27 Contents are proprietary and confidential.
Tweets per day over Past Year
20% Tweet
>once/day
47%
7%
15%
12%
4% 4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
<.25 .26 to .5 .5 to 1 1.1 to 3 3.1 to 7 >7
& have 8x
more
followers