1. RESEARCH
RADIO ADVERTISEMENTS

2. RADIOVILLE
 ‘It is a British radio advertising agency, where
they have created adverts for the following
companies:
 • The Carphone Warehouse;
 • Harrods;
 • BBC;
 • Nationwide Building Society;
 • Nestlé;
 • Churches Advertising Network;
 • Channel 4;
 • Autoglass .

3. HOW TO CREATE A SUCCESSFUL
RADIO ADVERTISMENT:
 • MAKE THE ADVERT PERSONAL TO THE LISTENER
 • REPEAT THE KEY IDEA OF THE ADVERT
 • GET FEEDBACK FROM THE LISTENERS
 • SINGLE VOICE TO NARRATE THE ADVERT
 • INCLUDE LIGHT AND FRIENDLY HUMOUR
 • END WITH THE IDEA AND TONE YOU START WITH
 • LESS IS MORE!