The document analyzes examples of radio advertisements to understand conventions for creating an ancillary radio advertisement for a local newspaper. Most radio ads are 20-40 seconds with background music or jingles to help listeners remember the product. Speakers use a loud, confident voice to convey information quickly to listeners. Ads typically include a short story or joke to engage audiences and promote the product. Any terms and conditions are stated quickly at the end. For its ad, the document will use background music, a slogan to match a billboard poster, and a brief, possibly comical description of the newspaper.