Economics is derived from the Greek word meaning "house management." McDonald's was the first major multinational corporation to enter India through partnerships with Cannaught Plaza Restaurants and Hardcastle Restaurants. Lifebuoy soap was created in 1894 by William Lever to help prevent cholera and is no longer sold in the UK but is sold in India. Google will train HUL executives on digital marketing as HUL increases its digital marketing budget to 10% of its total spend. Sunny Leone will be the brand ambassador for the new Indian online store imbesharam.com.